Solutions
Build powerful connections that drive marketing success.
We help you build and strengthen relationships between your business and the people you need to reach.
Every step of our process is designed to optimize and increase your marketing impact and drive maximum response. Our winning solutions drive better return on marketing investment by combining our industry leading, data-driven marketing technology and production platform with extensive in-house experience in concepting, designing, and testing both mail and multichannel marketing campaigns.
Achieve breakthrough performance through the power of direct mail.
Through targeted messaging and strategic campaigns, we help you forge genuine connections that drive measurable results for your business.
Supercharge your marketing ROI.
When you work with us, your direct mail can achieve the highest ROI of any of your marketing channels — and we put it to work to maximize its impact on your bottom line.
Leverage our unified team of experts to delivers unprecedented results.
We use the largest data repository to identify, target, and communicate with the prospects that are most likely to respond and convert.
Integrate direct mail with your multichannel marketing strategy.
All your marketing channels work better when they work together. Our strategy is designed to integrate with, and greatly enhance, your marketing mix.
The BETTERImpact System
Our BETTERImpact System activates our expertise across the entire process, from planning through production, to deliver outstanding marketing performance for you.
CREATING BETTER IMPACT FOR YOU
Customer Acquisition
Acquiring new customers is an ongoing marketing challenge — and direct mail, driven by the right strategy, is one of the most cost-effective channels for attracting and retaining customers.
Marketing ROI
Direct mail offers the highest ROMI of any channel — and it’s not even close. IWCO empowers you to maximize your investment even further by optimizing your entire program to deliver greater value.
Improved Results
Continually improving your direct mail performance can be difficult — which is why we always start with the right data, test everything we do, and evolve our strategy to make it work even better.
Our Value to You
Our Approach
Whether your goal is marketing response, customer acquisition, or marketing ROI, our approach is designed to drive exceptional direct mail performance for you.
Our Services
Strategy & Planning
We know what works. We test to make it better. With our sophisticated multivariate testing (MVT) and model refinement practice, we develop, target, and implement optimized marketing campaign plans that break through.
Analytics
We apply thousands of data attributes to your customer and prospect data, delivering targeted and segmented solutions that make direct mail campaigns more responsive, drive higher conversion, and provide better overall value.
Creative
Our creative team delivers thoughtful, innovative, and scalable work that brings our direct mail strategy to life. We apply smart ideas and best practices that elevate your story, motivate your customers, and drive real results.
MarTech
MarTech allows you to deliver highly customized content at scale, with hyper-personalized messages that speak directly to each customer. Our configurable platform puts you in control, with efficient proofing, flexible change management, and multi-channel delivery.
The IWCO Difference
Our marketing strategy, data, and creative solutions power our industry-leading, 100% digital production platform — the centerpiece of what makes IWCO the ideal partner for your direct marketing program.
Digital Production
Our 100% digital production platform brings your strategy to life with precisely executed, cost-effective production solutions to fit any need. We partner with you to produce unique direct mail campaigns that exceed your standards for quality and marketing performance — not to mention ROI.
Learn about IWCO Digital Production
Case Studies
Our customers range from start-ups to the Fortune 500s. They all have one thing in common —they trust us to deliver innovative, hyper-personalized creative, and data-driven solutions that create better leads, lower costs, and improve efficiencies.