Insights

Case Studies

Telecommunications

Driving Greater Program Impact via Creative Rotation and Single-stream Production

Opportunity

A national telecommunications company had previously relied on a fragmented, decentralized approach to direct mail campaigns.

THE GOAL:

Streamline the direct mail process and reduce program costs, while simultaneously driving increased response rates for a targeted direct mail campaign.

Solution

IWCO initiated format testing and an assessment of the telecommunications company’s direct mail processes to:

We converted the existing conventional packages to a digital format to:

Results

IWCO’s test and learn insights and digital format process adjustments delivered the following enhancements:

Streamlined, dynamic campaigns powered by IWCO’s digital platform with optimized postal savings
High-performance formats, including plastic embossed cards
A new suite of campaign creative designed to sustain response rates at peak levels
Cost optimization and significant return on marketing investment

IMPACT

Ultimately, IWCO’s 5-year+ partnership with the telecommunications organization delivered:

83% improved performance vs. control among target demographic
$0.0265 CPP in postal savings
40% increased response rate
$2 million annual postal savings

Case Studies

Driving Greater Program Impact via Creative Rotation and Single-stream Production

Opportunity

THE GOAL:

Solution

Results

IMPACT

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your business.

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Case Studies

Driving Greater Program Impact via Creative Rotation and Single-stream Production

Opportunity

THE GOAL:

Solution

Results

IMPACT

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your business.

Get the latest insights in your inbox

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