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We're The Experts in Driving
Marketing Response
We work tirelessly to understand your business, driving results and Making Better Happen℠.
Don't See Your Industry Listed?
Insurance
When it comes to property and casualty insurance marketing, we’re leading the way with award-winning, effective, multichannel marketing that improves performance by an average of +50%, often more. In this evolving industry, there are robust opportunities to attract customers and create new revenue streams using segmented and hyper-personalized direct marketing.
We put your audience under a microscope and apply our deep industry expertise to calibrate strategy, creative, and digital marketing. Simply put, insurance companies get better qualified leads at a much lower cost when they work with IWCO.
When you partner with us, you gain access to our proprietary BETTERImpact℠ System and BETTERView℠ Assessment, allowing us to create responsive, data-driven direct marketing that:
Improves the effectiveness of your multichannel marketing
Effectively builds a data-aligned individual record targeting system
Enhances and hyper-customizes offers and coverage appeals based on segmentation and advanced analytics
Isolates multi-line prospects and motivates them to engage with your business
Breaking through the noise with targeted messaging that sticks is critical in this industry. Segmenting, personalizing, and pinpointing trends are all in a day’s work for us. We can create hyper-segmented, multichannel campaigns that lead to long-lasting, profitable returns―all grounded in data and insights.
Let us create the most cost-effective, sophisticated, secure, technically advanced direct marketing solution your business has ever seen.
Let’s Make Better Happen℠.
“IWCO has gone beyond just doing production. IWCO has taken on more of the list building and data sources for us.”
Patrick Y.
Large Insurtech Company
Healthcare
When it comes to healthcare marketing, we’re the leaders in maximizing effective AEP and Age-In medicare acquisition campaigns, building deeper, long-term relationships that save you time and money, improve your outcomes, and increase your overall sales.
We are familiar with complex healthcare regulations and have more than 50 years of proven expertise driving qualified leads in the AEP and OEP. Our expertise has been recognized with three International ECHO Awards.
Our BETTERImpact℠ System puts our clients’ marketing programs on a systemic, methodical, scientifically-proven path to drive an average performance improvement of +50%*. It all starts with our BETTERImpact℠ Assessment.
- Hyper-personalized target sets
- Data-driven individualized targeting at scale
- True data-driven 1:1 targeting
- Hyper-relevant messaging
- Predictive analytics
In a space riddled with complexity and clunky marketing, we create intuitive, unignorable, data-streamlined content that drives results. Just because the content is sometimes complex, doesn’t mean the experience needs to be.
Together, we can create the most cost-effective, sophisticated, secure, technically advanced production solution to drive your marketing results. Let’s Make Better Happen℠.
Talk With Our Expert Sales Team Now.
“I am pleased with IWCO’s level of expertise and their customer service. They have always been able to figure out any problem that I present to them.”
Barbara C.
Multinational managed healthcare company
Financial Services
Providing secure, targeted messaging across multiple channels is critical to your business. We leverage our expertise and experience with the financial services industry to optimize your customers’ experience to reduce waste and improve performance at an average of +50%* or more.
We use advanced credit level models and combine tri-bureau data with demographic data, which helps isolate the responsive, high-value prospects more likely to respond and convert. Our unique combination of strategy, creative, and digital marketing works together to drive maximum response and business results. This hyper-personalized data platform delivers relevant, systematic, and data-driven communications to your unique audience, ultimately driving a lower cost per funded loan or cost of dollars acquired.
When you partner with us, you gain access to our proprietary BETTERImpact℠ System and BETTERView℠ Assessment, tools that advance responsive, data-driven direct marketing with:
- Better Cost per Funded Loan (CPFL)
- Higher Gross Response Rate (GRR)
- All credit/sub bureaus embedded into your target selection
- Lower data cycle time - if done through IWCO and our partners, able to cut time from total program
- An understanding of how to maximize your program effectiveness using scientific multivariate testing
As your strategic partner, we’ll help you create a more personalized experience that leads to long-term growth and increased revenue. We offer the flexibility to create and launch the right direct marketing campaigns, at the right time, helping you attract and retain clients with improved performance.
Together, we can create a cost-effective, sophisticated, secure, technically advanced production solution for direct mail. Let’s Make Better Happen℠
“I’ve found IWCO to be a partner I can rely on, to bounce ideas off of and do strategic planning with. It’s great.”
Brad N.
Large Financial Services Company
Telecom/MSO
In this demanding, ever-changing industry, it’s more important than ever that you use real-time, predictive analytics to tailor your approach. More Revenue Generating Units per household means better ROI. Telecom audiences are diverse and wide-reaching, so campaigns must appeal to potential customers with clear, differentiating, value-driven offers.
Telecom strategies that work. Not everyone in your service area is the same. We use a mix of predictive analytics, scientific creative testing, mail, and media strategy to drive maximum response and business results. That means hyper-personalized messaging delivering relevant, systematic, and data-driven communications to a specific, data-determined target set to achieve a lower cost per connect.
Better Solutions, Better Outcomes. Our BETTERImpact℠ System puts our clients’ marketing programs on a systemic, methodical, scientifically-proven path that will drive an average of +50%* performance improvement.
When you partner with us, you gain access to our proprietary BETTERImpact℠ System and BETTERView℠ Assessment, allowing us to create ultra-responsive direct marketing that:
- Acquires more revenue generating units (RGU) from each customer
- Increases your penetration of multi-product bundles, reducing attrition and increasing lifetime value
- Right-sizes your contact strategy based on individual data rather than household data insights
- Increases your direct mail response rates
- Improves your connect rates
- Lowers cost per acquisition
- Lowers cost per conversion with more effective mail program development
Together, we can create a cost-effective, sophisticated, secure, and technically advanced production solution, driving unparalleled performance in the telecom market. Let’s Make Better Happen℠.
“At this point, IWCO is doing a full direct mail program for us, everything from creative development to test development to execution and analytics.”
Tim W.
Top 3 Telecom Company
Reach out to us today so we can help you take your marketing to the next level. Over the past decade, we’ve produced more than 30 billion mailpieces for hundreds of clients in over a dozen industries. We have a long history of working with leading marketers in North America, and we‘d love to add your business to our growing list.
