Solutions
Effectively acquiring new customers starts with intimately knowing your audience, and then delivering the right message to the right prospect through the right channel at the right time.
Significantly higher year-over-year marketing expenses coupled with intense competition for new customers has substantially increased the average customer acquisition cost (CAC) while decreasing potential customer lifetime value (LTV).
To mitigate the impact of these trends, it is imperative to continually optimize marketing campaigns to ensure a positive return-on-marketing-investment (ROMI).
Start with the right data to ensure you’re talking to the people most likely to respond and convert.
Optimize your creative, format, offer, and channels to maximize reach and relevance.
Once your campaign is in market, use the right metrics to measure impact and effectiveness.
(Drives 60% of campaign performance)
Our data solution typically delivers a 10-15% increase in the marketable universe versus a single data source, expanding the size of your best prospect pool.
Our data solution provides up to a 20% improvement in the accuracy of name and address information versus a single compiled file, improving the relevancy of your message to potential customers.
Our data solution provides access to over 20,000 potential predictor variables across 23 credit and demographic data sources, ensuring the unrivaled performance of our predictive models.
(Drives 40% of campaign performance)
Segmentation makes marketing more effective while predictive models make marketing more efficient. Combining both enables organizations to align prospective customers with the optimal marketing treatment strategy (offer, messaging, timing, channel, media, creative version, etc.).
IWCO leverages a proprietary approach that provides actionable insights that are unique to each client resulting in truly differentiated creative that drives incremental performance.
We employ sophisticated multivariate testing to accelerate insights, combined with best-in-class tracking methodologies (QR codes, PURLs, and unique TFNs) and fractional attribution to deliver accurate results.
Traditional segmentation sorts people into broad audiences, with little differentiation among individuals.
IWCO’s analytics process uses a wide range of data points to create a sophisticated picture of interests and preferences, allowing for precise targeting and hyper-personalization.
Measuring Marketing Effectiveness
Critical performance metrics we optimize for you:
By analyzing these metrics, businesses can assess the efficiency and impact of their marketing efforts and make informed decisions about optimizing marketing strategies and allocating resources.
7951 Powers Boulevard
Chanhassen, MN 55317
Phone: (952) 474-0961
65 Steamboat Drive
Warminster, PA 18974
Phone: (215) 672-6900
100 Industrial Drive
Hamburg, PA 19526
Phone: (610) 562-1000
Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.
