Industries
In an increasingly saturated insurance market, it’s more important than ever to find new ways to reach and engage current customers while also targeting the right prospects. That’s why marketers have been turning to IWCO to drive direct marketing performance for over 50 years.
With the largest data repository, advanced analytics, industry-leading strategic thinking, and proven creative, we work with you precisely target and craft the right offers and messaging that will break through. Then we take it even further with hyper-personalization at scale, and testing that optimizes and evolves your campaigns.
Your product campaigns for Term Life, Whole Life, Universal Life, and other offerings need to reach precisely the right audiences to connect. We target your campaigns based on the right buying triggers, demographics, and extensive targeting data to identify the segments most likely to convert.
For both pre-need and final expense insurance offerings, you need more than just a generalized message. Our data-driven hyper-personalization, variable componentry, and digital content management capabilities allow you to deliver exactly the right messages to every recipient, no matter how large or narrow your audiences.
As a highly regulated industry, life insurance providers need to ensure that all materials meet legal and compliance standards. We keep compliance requirements at the center of our process, to ensure accuracy, while also providing the speed to market and reliability you require.
IWCO helps insurance companies effectively employ thoughtfully designed, highly personalized, and results-driven marketing that improves their reach, targets the right prospects, and builds loyalty with existing customers — all while driving sales.
We help you target potential customers based on demographics, income, age, geography, lifestyle, and more to maximize response and conversion.
You also want insights into your campaign performance so you can evolve your campaigns based on what is working. We enable robust response tracking through automated ongoing data feeds, customized dashboards, and data-driven calls to action such as unique URLs, QR codes, or PURLs (personalized URLs). Based on our advanced testing process, we identify the strongest approach and evolve your campaigns to drive the greatest possible response and ROI.
7951 Powers Boulevard
Chanhassen, MN 55317
Phone: (952) 474-0961
65 Steamboat Drive
Warminster, PA 18974
Phone: (215) 672-6900
100 Industrial Drive
Hamburg, PA 19526
Phone: (610) 562-1000
Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.
