Industries

Healthcare

Healthcare marketing that wins hearts and minds

As a healthcare marketer, you’re looking for new and innovative ways to reach and engage customers and prospects. We’re industry leaders in maximizing effective AEP and Age-In Medicare acquisition campaigns, building deeper, long-term relationships that save you time and money, improve your outcomes, and increase your overall ROI.

Break through with hyper-relevant messaging.

Build hyper-personalized campaigns with relevant information like plan benefits, geography, and member information that drive engagement and maximize response rates.

Data-driven solutions designed for healthcare.

Our data platform delivers relevant, systematic, and data-driven communications to your unique audiences, helping provide the right guidance so they can make informed decisions.

Securely deliver on time and on budget.

From small insurance companies to the country’s largest healthcare providers, we are experienced in creating secure and compliant direct marketing campaigns that perform.

We've achieved considerable improvements for our healthcare clients.

50+%

lift in response rates

24%

lower cost per qualified lead

Our Approach

Our strategic Healthcare marketing expertise helps keep your brand moving.

How we streamlined one Healthcare client’s AEP communications

One of our large health insurance clients had multiple, complex AEP letter versions with business rules, plan information, and strict regulatory requirements for messaging. The process for managing their communications was slow and cumbersome — but we had a better way.

By designing a comprehensive MarTech solution, we enabled the client’s team to simplify their letter versions while increasing message and content personalization. Our dynamic content management (DCM) solution allowed them to send us reports with content changes, to update a wide range of documents directly with the required content and its many variables automatically.

 

The system enabled our client to manually make content and design changes anytime, allowing them to make updates later in the process. Our ability to build new DCM templates based on the client’s latest designs — including design changes made within our platform, rather than going back and forth with an agency — has dramatically streamlined the client’s process, and saved the company many hours of manual work.

Make sure you’re talking to your best prospects.

With access to the largest data repository of both credit and non-credit data combined with the best analytic resources, we identify your most responsive and converting prospects.  

If you are seeking new T-65 prospects, defining an optimization strategy for AEP, targeting individuals or businesses, or simply looking for MA switchers in OEP, we can help find, rank, and identify the most appropriate channels to reach them.   

Our built-in team of strategists, analysts, and creatives are masters at crafting highly effective, hyper-personalized campaigns that improve operational efficiency, member retention, and regulatory compliance. We have decades of experience working with the world’s largest healthcare and insurance companies.

How do we achieve great results for our Healthcare clients?
Here's just one example.

The Approach:

Our team of marketing and creative gurus rewrote all copy for communications; redesigned packages, varied the formats, and tested various package components; and built multi-sourced AEP-focused response model and geocoded meetings.

The Results
  • 44% lift in response rate from previous year with former agency
  • Direct mail was only positive growth channel YOY for 2 years
  • Named agency of record for AEP, Age-In, and DSNP programs
I am pleased with IWCO’s level of expertise and their customer service. They have always been able to figure out any problem that I present to them.

Barbara C., Multinational Managed Healthcare Company

Ready to increase acquisition, build retention, and transform your direct marketing with a team that delivers scalable and tailored solutions for healthcare marketers like you?

We Can Help. Let's Talk!

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.