For Marketers Who
Demand Better Results

Success is good

An Average Program Improvement Over 50%* is Better.

Better Leads. Improved
Efficiency. Lower Cost.

Serving Industries Just Like Yours

Technology, analytics, and creative that delivers improved ROI every time.

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On average, our campaigns produce a 4-36% lift in response, a 50% increase in conversion and upwards of $950K in cost savings for our property & casualty clients.

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Our direct mail campaigns have consistently generated a 44-244% lift in response rates and a 24% lower CPQL for our healthcare clients.

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For our Financial Service clients, our campaigns have consistently generated response rate lifts of between 11% and 184% for direct mail campaigns.

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For our Telecommunications clients, we see an average 8–40% lift in response, an 8% lift in conversion and have realized upwards of $1.5M in cost savings.

We Do 1:1 Marketing Better and More Cost-Effectively Than Anyone Else

See how our proprietary BETTERImpact System and BETTERView Assessment can deliver more leads and conversions, while driving efficiency and containing costs.

Learn more about our individual services.

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BETTERImpact System

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BETTERView Assessment

Learn more about our individual services.

Is your current direct marketing maxed out for optimal performance?

Take our 2-minute quiz and get your Impact Score.

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You may be missing opportunities to maximize direct marketing performance.

Get your Impact Score in 2 minutes.

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Answer the questions on a scale from 1 (disagree) to 5 (agree):

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  • 1
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  • 5

We use multiple data assets in our target modeling.

We use one-to-one messaging to target at an individual record level.

We regularly challenge our champion control with imitative and innovative tests.

We employ a data-driven approach to analyzing segments.

We look at multi-channel opportunities to drive efficiency and performance.

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Answer the questions on a scale from 1 (disagree) to 5 (agree):

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  • 1
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  • 4
  • 5

We incorporate “hold-out” records to train and validate our model.

We optimize performance with scientific Multi-Variant (MVT) testing.

We perform a postal optimization analysis annually.

We have a plan to reduce the impact of input costs (paper, postage, freight, etc…)

See My Score
of 45
41-45
Good score. But this is only 9 of over 120 factors that we look at to improve performance. We can help find that opportunity for you.
36-40
There is room for improvement. Let us help you identify what those improvements are.
31-35
There are multiple opportunities to be more efficient, focused and drive higher results. Call us and we’ll help you on a path to better results.
26-30
You’re probably wasting spend, even though you may be getting some results.
21-25
It’s unlikely you’re meeting your goals. If you are, your goals are too low.
16-20
There is a lot of opportunity to improve performance across many fronts. Start ASAP.
11-15
You may feel like you’re just throwing darts. We can help you get more disciplined.
< 10
You’re wasting money, time and effort. Our BETTERVIEW℠ Assessment can help.

IWCO clients have started at all score levels. Once with us, we help move the program into a recurring loop of continuous improvement. We’d be happy to connect to see how we can help.

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This is a high-level view. There are over 120 other variables we look at to maximize performance of every direct mail program we design.

Our BETTERVIEW℠ Assessment is a 2-day deep dive into every aspect of your direct marketing efforts. Typically, a full-service engagement using our BETTERIMPACT℠ System can drive a +50% performance improvement over 12 months.

We’re sure we can improve your marketing performance. Please submit your name, title, company and email below and we’ll reach out.

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Corporate Headquarters

7951 Powers Boulevard
Chanhassen, MN 55317
Phone: (952) 474-0961

Hamburg, PA Facility

100 Industrial Drive
Hamburg, PA 19526
Phone: (610) 562-1000

Warminster, PA Facility

65 Steamboat Drive
Warminster, PA 18974
Phone: (215) 672-6900

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Our Offices

Corporate Headquarters

7951 Powers Boulevard
Chanhassen, MN 55317

Hamburg, PA Facility

100 Industrial Drive
Hamburg, PA 19526

Warminster, PA Facility

65 Steamboat Drive
Warminster, PA 18974

Contact Us

Contact Us
By submitting this form you confirm that you agree with the storage and handling of your data by this website as outlined in the Privacy Policy.

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