Control the Cost and Cadence of Your Direct Mail Campaigns

Our industry leading postal logistics practice delivers the lowest postage rates possible and precisely targeted in-home dates.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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IWCO Direct Presents Live at NPF “Direct Mail: The Key to Marketing Success”

Wow! Who would have thought when the postal community gathered in May 2019 for the National Postal Forum (NPF) in Indianapolis that it would be three long years before our community could get together in-person again? That’s why this admitted “postal geek” is so eager to reconnect with his mailing industry friends at this year’s National Postal Forum at the Phoenix Convention Center, where the theme will be “Facing the Future. Together.”

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APTech Sponsored Amplify Show Coming to Minneapolis

During my more than 30 years in the print industry, I have seen direct mail as a media form constantly evolve and change. You must adapt and grow with the advances in technology, or be left out in the cold (and I am not just saying that as a resident of Minnesota.) As a board member of the Association for Print Technology (APTech), and VP of Operations at IWCO Direct, I feel it is important to share information on the new technology, latest trends, and events in the print industry with our valued clients.

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Integrating Digital and Physical Media Drives Success with Millennials and Gen Z

It’s no mystery why brands want to market to millennials and Gen Z consumers. The U.S. alone is home to approximately 87.5 million millennials (born 1981-1996). That sounds impressive—until you learn that the latter Gen Z (born 1996-2012) is the largest generation in American history, making up 27% of the population. Together, the two generations hold $165 billion in purchasing power.

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Upcoming Events

The-National-Postal-Forum

National Postal Forum

May 15-18, 2022   Phoenix, AZ

The National Postal Forum is the premier event for the mailing and shipping industry, along with anyone who works directly with the United States Postal Service. Join thousands of attendees for networking opportunities and educational workshops led by USPS leadership and industry experts on the most effective use of the products and services offered by the Postal Service. While you’re there, be sure to attend “Direct Mail: The Key to Marketing Success,” where IWCO Direct postal experts Kurt Ruppel and Bob Rosser will explore the strategies, techniques, and technologies available to create personalized experiences for each prospect to help your mail deliver the best possible results, on Wednesday, May 18 at 10:30 am in room 224A.

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IWCO at LendIt Fintech event

LendIt Fintech

May 25-26, 2022   New York

As New York’s largest financial technology event, LendIt Fintech features thousands of attendees and hundreds of speakers from the biggest names and thought leaders in financial innovation, technology, and marketing. The focus of this year’s event is “convergence,” which explores the impact of banks becoming more like fintechs, and fintechs becoming more like banks. Be sure to visit Dave Ciocchi, Megan Lester, and Jon Motl at Booth 415 to learn how IWCO Direct’s data-driven approach can improve the results of your performance-based direct marketing programs.

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Amplify

June 14-16, 2022   Minneapolis, MN

Presented by APTech and FSEA, Amplify shines a spotlight on print finishing and embellishments. Held in IWCO Direct’s backyard of downtown Minneapolis, this year’s event showcases the brands, products, and processes that will raise the standard for direct mail, foil and coatings, folding and gluing, and more. Join members of our team for this exciting three-day event and come away with the inspiration, knowledge, and network you need to amplify your business.

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