Insights
Case Studies
Property & Casualty Insurance
Combining Winning Direct Mail Designs to Improve Campaign Performance
Opportunity
A leading property and casualty insurance organization was looking to revisit and refresh its direct mail packages focused on auto insurance.
THE GOAL:
Update existing direct mail campaign materials to improve performance.
Solution
IWCO implemented a test-and-learn strategy to identify the best direct mail creative tactics to support the client’s campaign.
The IWCO team leveraged A/B split testing using high-performing formats and design best practices to identify the winning creative.
Results
IWCO’s test-and-learn strategies helped the client identify the winning combination of direct mail format and design practices to drive increased response rates with their target audience.
IWCO also introduced a pre-mail email campaign tactic to generate additional awareness and engagement with the client organization’s target audiences.
IMPACT
IWCO’s partnership delivered:
- 31% average improved response lift vs. control
Read more case studies
Explore our case studies to see how IWCO creates direct marketing success for clients.