Insights

Case Studies

Financial Services

Converting Self-Mailer to #10 and Adding Proven Best Practices Increases Sales Rate Nearly 90%

Opportunity

A global financial institution turned to IWCO to increase response and conversion of their self-mailer control package.

THE GOAL:

Improve performance, increase card issuance, and improve ROMI.

Solution

IWCO redesigned the control self-mailer package into a #10 envelope with letter and added performance improvement direct mail best practices.

This approach included:

Utilizing a format that has proven to respond much higher than a self-mailer in the financial services vertical
Adding personalization
Highlighting key benefits for easier skimming
Taking advantage of the additional real estate that a letter package offers to further highlight key offers and benefits and strengthen the CTA

Results

The strategy developed and implemented by IWCO, together with the updated creative format, proved instrumental in dramatically increasing the response rates and sales rates from both new and existing customers.

IMPACT

For the past seven years, our client’s AEP and Age-In results improved by over 25% without increasing mail volume.

122.6% increased response rate, plus a 62% lower cost per piece
87.8% increased sales rate, plus a 33% decrease in cost per sale

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your business.

Get the latest insights in your inbox

Corporate HQ

7951 Powers Boulevard 
Chanhassen, MN 55317
Phone: (952) 474-0961

Warminster, PA

65 Steamboat Drive
Warminster, PA 18974
Phone: (215) 672-6900

Hamburg, PA

100 Industrial Drive 
Hamburg, PA 19526 
Phone: (610) 562-1000

About

Solutions

Industries

Insights

Mail-Gard

Employee Links

We Can Help. Let's Talk!

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.