Insights

Case Studies

Healthcare Insurance

Driving Program Adoption Through Personalized, Authentic, Targeted Promotions

Opportunity

A leading health benefits provider launched a program to provide targeted, clinical support to patients with Type 2 Diabetes. They were looking for a partner to help them encourage patients to adopt usage for a device that would help them make healthy changes and proactively manage their diabetes to achieve long-term positive outcomes.

THE GOAL:

Develop a customized, effective marketing campaign to promote the new program and increase device adoption rates.

Solution

IWCO developed a one-to-one, integrated marketing campaign to reach the client’s target audience and inspire action using personalized messaging and authentic testimonials. IWCO’s campaign leveraged a multichannel approach across print and digital tactics, including:

IWCO’s promotional tactics determined effective targeting practices to drive response, including demographic segmentation, personalized message, and use of video.

Results

IWCO’s award-winning, integrated campaign included a letter package, two self mailers, and a dimensional video mailer that played three unique videos, focused on the benefits of the product and program. These materials delivered results far beyond the client’s original targets and helped drive engagement on promotions, connecting target audiences to the client’s program and inspiring healthier outcomes.

IMPACT

IWCO’s campaign:

Delivered 20% of program consents in the first 6 weeks of testing
Acquired 11,000+ customers within client’s target time frame (compared to 10,000 objective)
Achieved a 53%+ conversion rate (compared to 30% objective)
Blended avg. cost per acquisition of $118.45 (compared to $200 objective)

Case Studies

Driving Program Adoption Through Personalized, Authentic, Targeted Promotions

Opportunity

THE GOAL:

Solution

Results

IMPACT

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your business.

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Case Studies

Driving Program Adoption Through Personalized, Authentic, Targeted Promotions

Opportunity

THE GOAL:

Solution

Results

IMPACT

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your business.

Get the latest insights in your inbox

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