Creating Customers with Data-Driven Marketing

Great campaigns start with strong data. Target customers with deep, sophisticated data analytics from IWCO Direct.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Production

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Postal Regulatory Commission - PRC

Why the Mailing Industry Needs to Engage with the PRC to Improve its Ratemaking Proposal

As you may have heard, changes are coming to the process for setting postage rates. Media headlines suggest the changes are already a done deal, but that is far from accurate. Here’s what’s really going on in the world of postage rates. A Little Background Our current postal law, the Postal Accountability and Enhancement Act […]

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Guide to Holiday Wellness

A Child’s Guide to Holiday Wellness

The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The […]

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The Latest Paper Trends for Inkjet Printing

A lot can happen in seven years. When color digital inkjet technology was first introduced, it could only be used with treated paper stocks. There were a limited number of them, and they were not as readily available as their conventional equivalents. In other words, when asked about the challenges of persuading direct marketing clients […]

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Upcoming Events

DMCNY Annual Luncheon

January 10, 2018   New York, NY

Join Hank Andersen, Todd Barzilay, and Alan Sherman of IWCO Direct at the Direct Marketing Club of New York’s Annual Luncheon. Featuring deep insight and analysis from keynote speaker Bruce Biegel, Senior Managing Director of Winterberry Group, the luncheon is always one of the most highly anticipated events of the year for identifying key trends that will shape the direct marketing industry. If you can’t attend to hear first-hand about 2018 and beyond, be sure to follow our blog, SpeakingDIRECT, where we will discuss highlights from the presentation.

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PIA Color Conference 2018

January 13 - 16, 2018   San Diego, CA

If color management is important to any aspect of your marketing program, Printing Industries of America’s 2018 Color Conference is the place to learn about the cutting edge of color technologies and the best ways to use them. Steve Malec, Manager, Color Technical Support, and Mike Todryk, Color Technical Specialist at IWCO Direct, will join color management experts, creatives, and brand specialists for sessions on branding, production, and all the right ways to use color in marketing and beyond.

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