Enrich your Customer’s Journey with Data-Driven Direct Marketing

From targeted acquisition to lifelong loyalty, IWCO Direct’s decades of expertise help you deliver a seamless experience at every customer touchpoint.

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Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Direct Mail Envelope Design

You Can’t Judge a Book by its Cover, But Envelopes Tell All

When was the last time you went browsing for a new book? How many covers did you scan before picking one up and reading the description on the back? As petty as it sounds, we are a culture that often literally judges a book by its cover. And why shouldn’t we? With hundreds of thousands […]

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Bad Personalized Email and Customer Experience

When Personalized Email Goes Wrong, It Ruins the Customer Experience

Up until recently, I’d been on the hunt for a new car. If you’ve read my blogs, you know that I don’t know much about cars, tires, or anything mechanical. What I do know, however, is how data can be used for more personalized, relevant messaging for direct marketing campaigns. And now, I know how […]

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Employee Wellness

National Nutrition Month Puts the Spotlight on Wellness

March is National Nutrition Month, which is intended to bring attention to the importance of making informed food choices and developing sound eating and physical activity habits. Not only do these healthy habits help you stay fit and full of energy, but they also help prevent future diseases and illnesses down the road. Dictionary.com defines […]

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Upcoming Events

DRJ Spring World

March 25-28, 2018   Orlando, Florida

With a theme of “Building Resiliency with Proven Leadership,” DRJ Spring World promises in-depth education and technology to prevent disruptions or respond swiftly when they occur. Attendees will learn how to reduce downtime, increase safety, secure their data, and mitigate overall risk. Be sure to visit Mail-Gard Booth 417/419 to discover how we can fulfill your critical communications recovery needs and keep you in business if disaster strikes.

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Dscoop’s Unleashing Print

March 25-28, 2018   Dallas, TX

Join IWCO Direct’s Steve Malec, Manager, Color Technical Support, and Robbie Clark, Manager, Digital Print Operations, at Dscoop’s new Unleashing Print conference. This four-day interactive event brings together creative designers, marketing experts, and print professionals who are leading the integrated marketing world. With topics ranging from data management, security, social media, augmented reality, future trends, and more, this conference aims to close the gap between marketers and the creative print providers who bring their ideas to life.

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PIA Continuous Improvement Conference

April 8-11, 2018   Chicago, IL

Six members of IWCO Direct’s Continuous Improvement and Operations Teams are heading to the Windy City for the 2018 PIA Continuous Improvement Conference. The event focuses on helping companies use the concepts of lean manufacturing and other management and quality systems to achieve operational excellence. This year’s theme of Set Priorities – Create Value – Unlock Potential promises to help attendees better establish priorities, minimize non-value added activities, and unleash the talents of employees.

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