Another year in the books that the interns didn’t burn down IWCO Direct. I think I can speak for the group when I say it was an amazing summer full of learning. Below are some final words from both the IWCO Direct interns and their supervisors, reflecting on the past three months […]Read More
Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.Learn More
Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.Learn More
group_add Creating Customers
Creating customers is about more than simply getting a consumer’s attention. Our proprietary approach finds, reaches, and keeps the customers you want. With our comprehensive suite of data-driven direct marketing and direct mail services, you’ll never miss the mark.Learn More
verified_user Critical Communications Recovery
When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.Learn More
What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why.Read More
My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew […]Read More
Mailers’ Technical Advisory Committee (MTAC)
IWCO Direct postal experts Bob Rosser and Kurt Ruppel will be back for the quarterly MTAC meeting, joining USPS executives and other mailing industry leaders in discussions of mail-related products and services. Bob and Kurt represent PostCom and EMA respectively on this USPS-sponsored committee.
Quadient Inspire Days 2019
Business, IT, and development leaders from a range of industries will gather in San Antonio for keynotes, thought leadership, technical breakouts, and other lively discussions about customer engagement tools from Quadient. IWCO Direct’s Jim Gartrell and Dave Klempke are attending to stay ahead of the curve on the latest in digital strategy, the best ways to connect with consumers across markets, and more.
thINK Ahead 2019
thINK is an independent community of Canon Solutions America Production Print customers, solution partners, and print industry experts. Join IWCO Direct’s Steve Myrvold, Michael Henry, and Steve Malec at thINK’s fifth annual conference, which is packed with keynote speakers, tailored sessions, networking opportunities, and the second annual Inkjet Innovation Awards ceremony. At 8:30 a.m. on Sept. 17, Steve Malec will be part of “G7® & Process Control: Why Color Management Reporting is as Important as Financial Statements,” a panel discussion on achieving print quality, repeatability, efficiency, profitability, and retention through process control.