80 million millennials spend $200 billion annually. Access our compilation of articles on trends and tips that will make your marketing resonate with this exclusive and elusive group of consumers.

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Power your Marketing™ with our vertically-integrated direct marketing services. We think about things differently with our Proprietary Intelligence model that ties together data, strategy, creative, execution and analysis. Keep reading to find out how we’ll take your campaigns to the next level.


Data drives everything we do. We use it to understand your customers and what motivates them. We also use it to inform creative and figure out what’s working and what’s not. More than anything else, data delivers results.

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What are your key performance indicators (KPIs) and how can we make them better? It starts with a strategic plan that takes advantage of the message threads and marketing channels your customers and prospects care about.

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Creative Services

From proven direct mail design to dynamic, benefit-driven copy, we don’t just make your offer light up the page; we make sure it inspires response across all channels to Power your Marketing.™

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Once the strategy and creative are in place, our high-speed, state-of-the-art platform will make sure your campaigns target the right people, at the right time and through the right channels, all within your budget.

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We look at the results of your campaign and provide you with custom reports and dashboards to monitor what matters. Then we make recommendations to further improve your campaign from start to finish.

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Events & Speaking

EMA Fall Meeting

October 26-29, 2016 • Austin, TX

The Envelope Manufacturers Association (EMA) is set to host its annual Fall Meeting to discuss the latest trends in paper-based communications and key postal issues facing the mailing community. With a theme of “Rethink, Reinvent, Transform,” this year’s event will feature sessions from representatives of the National Rural Letter Carriers Association, Pitney Bowes, Domtar and more. Don’t miss the Postal Affairs General Session on October 27 from 2:45-4:30, during which IWCO Direct’s Kurt Ruppel will discuss the impact of Informed Delivery and its impact on how consumers interact with mail.

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Mailers Technical Advisory Council (MTAC)

November 1-3, 2016 • Washington, D.C.

IWCO Direct postal experts Kurt Ruppel and Bob Rosser will be attending this quarterly meeting. MTAC meetings bring mailing industry leaders and U.S. Postal Service executives together to discuss current postal operations issues. Kurt and Bob represent EMA and PostCom respectively on this USPS-sponsored committee.

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Color ‘16

December 3-6, 2016 • Phoenix, AZ

Join Steve Malec and Mike Todryk of IWCO Direct’s Color Technical team at Color ’16. This event brings together professionals from a wide variety of industries to learn all they can about color management, its trends, standards, and techniques. With sessions from dozens of media professionals across marketing, creative and educational disciplines, Color ’16 guides attendees through the latest research, trends and best practices in color management.

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