80 million millennials spend $200 billion annually. Access our compilation of articles on trends and tips that will make your marketing resonate with this exclusive and elusive group of consumers.

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Power your Marketing™ with our vertically-integrated direct marketing services. We think about things differently with our Proprietary Intelligence model that ties together data, strategy, creative, execution and analysis. Keep reading to find out how we’ll take your campaigns to the next level.

Data

Data drives everything we do. We use it to understand your customers and what motivates them. We also use it to inform creative and figure out what’s working and what’s not. More than anything else, data delivers results.

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Strategy

What are your key performance indicators (KPIs) and how can we make them better? It starts with a strategic plan that takes advantage of the message threads and marketing channels your customers and prospects care about.

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Creative Services

From proven direct mail design to dynamic, benefit-driven copy, we don’t just make your offer light up the page; we make sure it inspires response across all channels to Power your Marketing.™

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Execution

Once the strategy and creative are in place, our high-speed, state-of-the-art platform will make sure your campaigns target the right people, at the right time and through the right channels, all within your budget.

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Analysis

We look at the results of your campaign and provide you with custom reports and dashboards to monitor what matters. Then we make recommendations to further improve your campaign from start to finish.

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Events & Speaking

Color ‘16

December 3-6, 2016 • Phoenix, AZ

Join Steve Malec and Mike Todryk of IWCO Direct’s Color Technical team at Color ’16. This event brings together professionals from a wide variety of industries to learn all they can about color management, its trends, standards, and techniques. With sessions from dozens of media professionals across marketing, creative and educational disciplines, Color ’16 guides attendees through the latest research, trends and best practices in color management.

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Xploration ‘17

March 28-30, 2017 • Orlando, FL

With more than 60 educational sessions, Xploration provides communications professionals with information, best practices and insight into the changing customer communications landscape and what your company needs to know to remain an industry leader today and into the future. While you’re there, be sure to attend a presentation by Debora Haskel and Mike Dietz on “Making Marketing Matter in Every Channel,” held Wednesday, March 29, from 1:30 – 2:20 p.m. in room Curacao 3.

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