Power your Marketing to Create 1:1 Conversations

Reach the right customer at the right time in the right way with IWCO Direct data-driven marketing.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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All I Really Need to Know is I’m Still Learning, More Than 30 Years Into My Career

On a recent trip, I came across the 25th Anniversary edition of “All I Really Need to Know I Learned in Kindergarten” by Robert Fulghum.

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Businesspeople shaking hands and smiling in a well-lit room

Going Full Circle from Planning to Practice

Autumn is always a hectic time—especially for Mail-Gard. Our team learned the latest in BC/DR at DRJ Fall 2019, and were able to help a client gear up for a big project at the same time […]

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Woman addressing and stamping an envelope

Postage Rates and Promotions Come Into Focus for 2020 Budget Planning

It’s that time of year when the budgeting process shifts into high gear, and mailers start asking about what may change in the coming year’s postage rates. The 2020 rate proposal, filed with the Postal Regulatory Commission (PRC) last week, was mostly in line with what letter mailers had expected […]

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Upcoming Events

2019 EMA Fall Meeting logo

EMA 2019 Fall Meeting

October 22-25   Charleston, SC

The theme of the EMA 2019 Fall Meeting is “Focus on the Future.” With that in mind, Debora Haskel, IWCO Direct VP Marketing & Corporate Communications, will discuss the effectiveness of direct mail compared to other marketing channels. Other notable speakers include government affairs consultant Whit Askew on what EMA is doing to successfully navigate the choppy waters in DC and engagement and retention expert Lisa Ryan, who will discuss how to keep your top talent from becoming someone else’s.

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2019 PRINTING United logo

PRINTING United

October 23-25   Dallas, TX

IWCO Direct color experts Steve Malec and Mike Todryk will be at PRINTING United, a new event where print professionals from across an array of market segments will gather to learn about the future of print. New ideas, applications, technologies, and strategies will be on display during the conference, all focused on creating stronger ROI and smarter use of technologies.

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The logo for the PIA COLOR20 conference, occurring in San Diego on January 11–14, 2020.

COLOR20

January 11-14, 2020   San Diego, CA

COLOR20, a conference by SGIA and Printing Industries of America, will help attendees learn how to achieve accurate and consistent color every time, no matter what platform or process. On Monday, January 13, from 10 – 11 a.m., one of IWCO Direct’s color technical specialists, Mike Todryk, will present “Process Control and G7®: A Match Made in Color Heaven.” Don’t miss Mike’s talk for insights on how G7, standards, and process control can help you maintain a “shared appearance.”

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