Enrich your Customer’s Journey with Data-Driven Direct Marketing

From targeted acquisition to lifelong loyalty, IWCO Direct’s decades of expertise help you deliver a seamless experience at every customer touchpoint.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Direct Mai Testing IWCO Direct

A Proper Direct Mail Testing Strategy Helps You Determine Which Packages Are Really Winning

If you’re like me, the summer has certainly been welcome. Along with the return of warmer weather, school is out and kids are brimming with excitement about attending camps, sports, and other activities. I know I feel a bit like my nine-year-old daughter’s activities director (or, more accurately, her chauffeur). Ava’s schedule is jam-packed with […]

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Content Centricity 2018 Recap – IWCO Direct

Content Centricity ‘18 Combines Content, CX, and AI for Increased Efficiency

As IWCO Direct continues its strategic evolution toward true omnichannel direct marketing, it’s critically important that we leverage our services, solution development capabilities, and corresponding technology that position us to meet clients’ strategic marketing needs today and well into the future. One of those technologies, the Messagepoint Customer Communications Management (CCM) platform, fulfills that need […]

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Disaster Recovery Will Be Reimagined at DRJ Fall 2018

Mail-Gard is considered an industry leader in print-to-mail disaster recovery services and has been since its inception in 1996. As a leader in business continuity and disaster recovery (BC/DR) we always work diligently to research the latest trends and innovations. One of the ways we like to keep connected is to exhibit at trade shows […]

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Upcoming Events

DMA Webinar: Print in the Digital Age

June 27, 1 p.m. - 2 p.m. EST   Online

IWCO Direct’s Debora Haskel will join other members of the DMA’s Council for Print in the Digital Age Executive Committee in this free webinar. The panel will cover the latest advances in print technology and explain how print engages differently from its digital counterparts. Marketers will come away with new ideas about how to effectively use direct mail in the digital age.

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2018 Bridge Conference

July 31-August 2, 2018   Washington, D.C.

Join IWCO Direct’s Todd Barzilay, along with more than 2,200 of the industry’s brightest and most creative fundraising professionals for dynamic keynotes, panels, workshops, networking events, and more. Seeking to connect the art and science of fundraising and marketing, attendees will uncover the latest strategies, techniques, and innovations in direct response and major donor fundraising.

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2018 Inspire Days Americas

September 19-21, 2018   Boston, MA

Billed as the premier event in the Customer Communications Management and Data Quality industry, Inspire Days aims to bring together solution experts and business and IT leaders from diverse industries for inspiring keynotes, thought leadership strategy discussions, and technical breakout sessions. Members of our Content Development team will be in Boston to learn about the latest technology updates and best practices for improved customer engagement, successful digital transformation, efficient cross-channel strategy, and more.

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