Power your Marketing with Vertical Market Expertise

Keep your direct marketing ahead of the pack no matter what your industry, from healthcare, telecom, insurance, financial services, loyalty, and more.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Offset cmyk printer man quality control with magnifying loupe

Understanding Color Quality Process Controls

As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical …

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Portrait of an excited woman at home checking her mail holding envelopes and smiling

How Direct Mail Enhances the Customer Journey

When working on a marketing plan or strategy, you may hear these questions: “Do we really need to include direct mail?” or “Can we scale back on direct mail?” And while the response should be that, yes, we definitely want to include direct mail in the customer journey, it should also be noted that including […]

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Autumn leaves with little turkey holding message

Our Profound Thanks to Those We Work with Every Day

We often use the phrase, “It goes without saying” when talking about how much we value our coworkers, how much we appreciate our vendors, and how grateful we are for our loyal clients. But as Thanksgiving approaches, we are reminded that, at least occasionally, it needs to be said …

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Upcoming Events

The logo for the PIA COLOR20 conference, occurring in San Diego on January 11–14, 2020.

COLOR20

January 11-14, 2020   San Diego, CA

COLOR20, a conference by SGIA and Printing Industries of America, will help attendees learn how to achieve accurate and consistent color every time, no matter what platform or process. On Monday, January 13, from 10 – 11 a.m., one of IWCO Direct’s color technical specialists, Mike Todryk, will present “Process Control and G7®: A Match Made in Color Heaven.” Don’t miss Mike’s talk for insights on how G7, standards, and process control can help you maintain a “shared appearance.”

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EFI Connect

January 21-24, 2020   Las Vegas, NV

Connect 2020, EFI’s Annual Users’ Conference, promises to “set the bar even higher” than the 2019 event, which was the largest ever. The event theme is Discover. Innovate. Integrate. IWCO Direct’s Director Operations Sustainability, Rick Neumann, will be there to meet with EFI experts, peers, and industry professionals to consult, discuss, and learn more about the use of EFI’s products and services.

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USPS Mailers Technical Advisory Committee logo

Mailers’ Technical Advisory Committee (MTAC)

January 28-29, 2020   Washington, DC

IWCO Direct postal experts Bob Rosser and Kurt Ruppel will be back for the quarterly MTAC meeting, joining USPS executives and other mailing industry leaders in discussions of mail-related products and services. Bob is Industry Vice Chair of this USPS-sponsored committee, and Kurt represents EMA as well as serving as track leader for Marketing Mail Letters.

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