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Power your Marketing™ with our vertically-integrated direct marketing services. We think about things differently with our Proprietary Intelligence model that ties together data, strategy, creative, execution and analysis. Keep reading to find out how we’ll take your campaigns to the next level.

Data

Data drives everything we do. We use it to understand your customers and what motivates them. We also use it to inform creative and figure out what’s working and what’s not. More than anything else, data delivers results.

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Strategy

What are your key performance indicators (KPIs) and how can we make them better? It starts with a strategic plan that takes advantage of the message threads and marketing channels your customers and prospects care about.

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Creative Services

From proven direct mail design to dynamic, benefit-driven copy, we don’t just make your offer light up the page; we make sure it inspires response across all channels to Power your Marketing.™

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Execution

Once the strategy and creative are in place, our high-speed, state-of-the-art platform will make sure your campaigns target the right people, at the right time and through the right channels, all within your budget.

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Analysis

We look at the results of your campaign and provide you with custom reports and dashboards to monitor what matters. Then we make recommendations to further improve your campaign from start to finish.

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Events & Speaking

GRAPH EXPO 16

September 25-28, 2016 • Orlando, FL

Join members of IWCO Direct operations team at GRAPH EXPO 16, one of the largest and most anticipated events in the graphic communications industry. With more than 50 educational sessions, 40+ co-located events and live equipment demonstrations, attendees will gain firsthand knowledge on the latest technologies that span across print, online and mobile communications.

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Saving Money On What Goes in the Mail While Delivering ROI

September 29, 2016 • Webinar

Join Kurt Ruppel of IWCO Direct, Barb Pellow of InfoTrends and Coakley Workman of the USPS from 2-3 p.m. EST for this free and informative webinar presented by Target Marketing magazine on how to save money while getting more value from your direct mail efforts. You’ll learn how to leverage the 2017 Postal Promotions and receive an overview of the available technologies to capitalize on them. You’ll not only learn how to save money, but also how to deliver a stronger ROI on your upcoming direct mail campaigns.

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Berks County Job Fair

October 3, 2016 • Reading, PA

Interested in joining IWCO Direct’s diverse team of equipment technicians, machine operators and material handlers at our Pennsylvania facilities? Then be sure to visit us at the 29th Annual Job Fair from 12 p.m. to 5 p.m. at the Crowne Plaza for the area’s premier recruiting event, sponsored by PA CareerLink® Berks County and the Reading Eagle.

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thINK 2016

October 10-12, 2016 • Boca Raton, FL

Join a team of IWCO Direct experts, along with representatives of more than 200 companies, at the most informative inkjet event of the year. Our experts will be participating in the following presentations on Tuesday, October 11:

  • I Like Big Data and I Cannot Lie: Dynamic Content Management Advanced Tools and Techniques: moderated by Dave Johannes, SVP Operations and thINK Conference Chair
  • Make It Rain: How to Sell Inkjet with Campaign Management: Mike Ertel, EVP Sales and Marketing will be a panelist
  • Messaging 101: The Basics of Using Data to Drive Variable Content: moderated by Debora Haskel, VP Marketing and Corporate Communications
  • The Color of Money: Color Management across Multiple Technologies: led by Mike Todryk, Color Technical Specialist

Whether you’re an inkjet pioneer or simply looking for the advice and information you need to navigate the changing digital printing landscape, you’ll find it at thINK 2016.

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&THEN 2016

October 16-18, 2016 • Los Angeles, CA

As the premier event of the Direct Marketing Association, &THEN promises to challenge everything you know about marketing, from the way you learn about it to the way you apply it at a higher level. Along with headliners such as Kobe Bryant, Beth Comstock and Simon Sinek, &THEN includes more than 100 educational sessions that dive into the latest in content and creation, data and analytics, customer engagement, strategy, branding and marketing technology. While you’re there be sure to visit us at Booth 643 to learn how we can work with you to power your direct marketing campaigns.

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