Power your Marketing to Create Better Results

Achieve greater ROI using direct mail to enhance integrated marketing campaigns.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Production

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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legitimacy of direct mail

The Legitimacy of Direct Mail in a World of Fake News, Bot Traffic, and Click Fraud

Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major data […]

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Making the Case for Marketing Mail

Making the Case for Marketing Mail

Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we are seeing in studies on […]

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Tracking Your Carbon Footprint

How and Why We’re Tracking Our Carbon Footprint

It’s important for companies to take responsibility for their impact on the planet. As a leading provider of direct marketing services that include paper-based communications, IWCO Direct continues to seek positive ways to reduce our environmental impact by measuring our carbon footprint and increasing the quantity of materials we recycle. We take pride in our […]

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Upcoming Events

Waseca Area Job Fair

November 21, 2017   Waseca, MN

Waseca area residents—particularly those impacted by the plant closing at Quad/Graphics—seeking new or continued careers in the direct marketing and printing industry should visit IWCO Direct from 10 a.m. – 8 p.m. during the Waseca Area Job Fair. We are looking for candidates with solid communication skills, dependability, initiative, and the ability to work well in a team environment. We will be accepting applications for a number of open positions including Equipment Technicians, Machine Operators, Envelope Adjusters, Electricians, Lettershop Supervisors, Press Operators, Maintenance Mechanics, Account Coordinators, Account Managers, Content Layout Technicians, Purchasing Analysts, and Printer Operators.

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Mailers Technical Advisory Council (MTAC)

December 5-7, 2017   Washington, D.C.

IWCO Direct postal experts Kurt Ruppel and Bob Rosser will be attending this quarterly meeting, which brings together mailing industry leaders and U.S. Postal Service executives to discuss current issues like postal operations, postage pricing, and enhancing the value of mail. Kurt and Bob represent the Envelope Manufacturers Association (EMA) and PostCom respectively on this USPS-sponsored committee.

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PIA Color Conference 2018

January 13 - 16, 2018   San Diego, CA

If color management is important to any aspect of your marketing program, Printing Industries of America’s 2018 Color Conference is the place to learn about the cutting edge of color technologies and the best ways to use them. Steve Malec, Manager, Color Technical Support, and Mike Todryk, Color Technical Specialist at IWCO Direct, will join color management experts, creatives, and brand specialists for sessions on branding, production, and all the right ways to use color in marketing and beyond.

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