Power your Marketing with Vertical Market Expertise

Keep your direct marketing ahead of the pack no matter what your industry, from healthcare, telecom, insurance, financial services, loyalty, and more.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Four students in discussion working with laptop on table

How Our Workflow Processes Support Content Development

The IT department might not be the first thing that comes to mind when you think of establishing processes, creating guidebooks or workflows, and improving references to simplify training, but a new team at IWCO Direct is changing that. The Information & Process Services Department, a part of our IT organization, offers a variety of […]

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Macro image of manual typewriter keys M, K, comma, question mark and full stop. Toned image.

Who Cares About the Oxford Comma? We Do!

It’s the little things in life that bring real joy. A cool drink on a hot day, a favorite song on the radio, a well-placed Oxford comma. Ah, yes, the Oxford comma: grammar’s hot-button issue (you may be shocked to hear that grammatists have tempers, but oh boy—the Oxford comma gets us going) […]

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Caucasian woman sorting mail

The Outer Envelope is Key to Getting Your Direct Mail Opened

Fair or not, your audience is always going to judge your direct mail by its outer envelope. Their three-second assessment of your outer envelope (part of the 3:33 rule of direct mail—a topic in itself) will make or break your mailing. If they’re not moved to open the envelope, you don’t get to talk to them […]

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Upcoming Events

2019 SubSummit Logo

SubSummit 2019

May 29-31, 2019   New Orleans

Join IWCO Direct’s Megan Lester at SubSummit 2019, the only conference exclusively devoted to those who work in or support the subscription commerce industry. This year’s event connects industry leaders, innovators, and partners who are changing how consumers discover, buy, and experience new products. Attendees will learn from more than 100 speakers about industry drivers, best practices, scalable business models, marketing that works, profitability, and much more.

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Mailers’ Technical Advisory Committee (MTAC)

June 18-20, 2019   Washington, D.C.

IWCO Direct postal experts Bob Rosser and Kurt Ruppel are attending the quarterly MTAC meeting to join U.S. Postal Service executives and other mailing industry leaders in discussions of mail-related products and services. Bob and Kurt represent PostCom and EMA respectively on this USPS-sponsored committee.

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piexchange 2019 logo

PRINT Innovation Exchange

June 20-21, 2019   Minneapolis, MN

Attendees of this event will get tips on leadership strategies and technologies to help them address the challenges of change in the print industry. Don’t miss Thursday’s presentation from IWCO Direct’s Debora Haskel—Direct Marketing: The (Really) Good, the (Not So) Bad & the (Potentially Very) Ugly from 1:30 – 2:30 p.m.

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