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Keep your direct marketing ahead of the pack no matter what your industry, from healthcare, telecom, insurance, financial services, loyalty, and more.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Production

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Alan Schulman &THEN

Alan Schulman’s &THEN Keynote Inspires and Provokes

Part 1 of my &THEN recap ended with a teaser about the most entertaining keynote I’ve seen in a long time. After reviewing my (pages and pages of) notes, I realize describing Alan Schulman’s session on “Creativity Loves Data” as just “entertaining” does not do it justice. While it was entertaining, it was also informative, […]

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Kicking Off &THEN 2017

Kicking Off &THEN 2017, DMA Imagines the Power of Data to Help and Heal

Once upon a time, the annual DMA conference was THE event of the direct marketing industry. Attendance was reported to be as high as 10,000 in the banner years, and plans were made months in advance. As attendance dwindled in recent years, the DMA announced it was rebranding the conference as “&THEN.” The shift left […]

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thINK Conference Highlights

thINK Conference Highlights the Importance of Inkjet Technology for Data-Driven Marketing

thINK, an independent community of Canon Solutions America (CSA) production print customers, solution partners, and print industry experts, held its third annual thINK Conference last week in Boca Raton, Florida. This year’s deep dive into all things inkjet attracted a record 570 attendees to preview the latest inkjet technology from CSA’s Océ division as well […]

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Upcoming Events

EMA Fall Meeting

October 25-28, 2017   The Mayflower Hotel, Washington, D.C.

The Envelope Manufacturers Association (EMA) is set to host its annual Fall Meeting to discuss the latest trends in paper-based communications and key postal issues facing the mailing community. With the theme of “Shaping the Future,” this year’s event will welcome honored guest Senator Claire McCaskill, the ranking member of the Senate Committee on Homeland Security & Governmental Affairs, as the opening keynote speaker. Other notable speakers include Vice Chairman of the Postal Regulatory Committee, Mark Acton, and IWCO Direct’s own postal expert Kurt Ruppel, who will participate in the Postal Affairs Forum covering USPS issues including Streamlined Acceptance, Informed Visibility, and the transition from Standard to Marketing Mail.

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Mailers Technical Advisory Council (MTAC)

December 5-7, 2017   Washington, D.C.

IWCO Direct postal experts Kurt Ruppel and Bob Rosser will be attending this quarterly meeting, which brings together mailing industry leaders and U.S. Postal Service executives to discuss current issues like postal operations, postage pricing, and enhancing the value of mail. Kurt and Bob represent the Envelope Manufacturers Association (EMA) and PostCom respectively on this USPS-sponsored committee.

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