Power your Marketing with Vertical Market Expertise

Keep your direct marketing ahead of the pack no matter what your industry, from healthcare, telecom, insurance, financial services, loyalty, and more.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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How IWCO Direct Sizes Up New Direct Marketing Technologies

As IWCO Direct monitors and evaluates the landscape for new direct marketing technology developments, we are continually asking ourselves, “Will this technology improve our workflow and how will it provide value for our clients?” There are a number of factors we look at to determine the value a new technology can deliver for our clients […]

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Stressed office worker blown away and overwhelmed by paper flying from his desktop computer monitor. An information overload.

To Achieve Email Best Practices, Look No Further than Direct Mail

As a direct and digital marketing strategist, I frequently get asked questions about the relationship between direct mail and email best practices. Questions about email creative and frequency pop-up, particularly due to email’s low cost to send. How much email is too much? That answer varies by business and product, and there’s no one good […]

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Caucasian father and daughter child girl playing in the spring or summer green park outdoors. Daddy and her child girl in Superhero costumes. Happy family love together single dad lifestyle father's day holiday concept

We’re Not Your Father’s Direct Marketing Agency

Happy Father’s Day to all of the dads out there. I’m so grateful for all of the things my dad taught me over the years, and I’m hopeful I’ve been able to pass some of it on to my boys. (They’ve certainly picked up some of my bad habits.) It’s appropriate to be writing this […]

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Upcoming Events

Mailers’ Technical Advisory Committee (MTAC)

June 18-20, 2019   Washington, D.C.

IWCO Direct postal experts Bob Rosser and Kurt Ruppel are attending the quarterly MTAC meeting to join U.S. Postal Service executives and other mailing industry leaders in discussions of mail-related products and services. Bob and Kurt represent PostCom and EMA respectively on this USPS-sponsored committee.

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PRINT Innovation Exchange

June 20-21, 2019   Minneapolis, MN

Attendees of this event will get tips on leadership strategies and technologies to help them address the challenges of change in the print industry. Don’t miss Thursday’s presentation from IWCO Direct’s Debora Haskel—Direct Marketing: The (Really) Good, the (Not So) Bad & the (Potentially Very) Ugly from 1:30 – 2:30 p.m.

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PA CareerLink – Blair County Job Fair

June 21, 2019   Altoona, PA

Employees impacted by the recent closure of North American Communications are encouraged to attend the PA CareerLink – Blair County Job Fair at The Greater Altoona Career and Technology Center. Beginning at 10 a.m., former NAC employees will receive an exclusive first hour with participating employers. We encourage you to meet with IWCO Direct at the event to learn more about the range of positions we have available in Hamburg and Warminster.

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