Power your Marketing to Create 1:1 Conversations

Reach the right customer at the right time in the right way with IWCO Direct data-driven marketing.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Help Us Say Adieu to (Most Of) the Summer 2019 IWCO Direct Interns

Another year in the books that the interns didn’t burn down IWCO Direct. I think I can speak for the group when I say it was an amazing summer full of learning. Below are some final words from both the IWCO Direct interns and their supervisors, reflecting on the past three months […]

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Silhouette of Cowboys on horseback

Direct Marketing: The (Really) Good, the (Not So) Bad and the (Potentially Very) Ugly

What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why.

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Woman looking at a screen studying data

How the IWCO Direct 1to1 AI Engine Improves Message Development and Campaign Performance

My introduction to AI came through sci-fi novels and movies. Arthur C. Clarke‘s Space Odyssey series is particularly notable for bringing AI to the screen in the 1968 film, 2001: A Space Odyssey. HAL (a Heuristically programmed ALgorithmic computer) is a sentient computer (or artificial general intelligence) that controls the systems of the Discovery One spacecraft and interacts with the ship’s astronaut crew […]

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Upcoming Events

Mailers’ Technical Advisory Committee (MTAC)

August 27-28, 2019   Washington, D.C.

IWCO Direct postal experts Bob Rosser and Kurt Ruppel will be back for the quarterly MTAC meeting, joining USPS executives and other mailing industry leaders in discussions of mail-related products and services. Bob and Kurt represent PostCom and EMA respectively on this USPS-sponsored committee.

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Quadient Inspire Days 2019

September 9-11, 2019   San Antonio, TX

Business, IT, and development leaders from a range of industries will gather in San Antonio for keynotes, thought leadership, technical breakouts, and other lively discussions about customer engagement tools from Quadient. IWCO Direct’s Jim Gartrell and Dave Klempke are attending to stay ahead of the curve on the latest in digital strategy, the best ways to connect with consumers across markets, and more.

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thINK Ahead 2019

September 16-19, 2019   Boca Raton, FL

thINK is an independent community of Canon Solutions America Production Print customers, solution partners, and print industry experts. Join IWCO Direct’s Steve Myrvold, Michael Henry, and Steve Malec at thINK’s fifth annual conference, which is packed with keynote speakers, tailored sessions, networking opportunities, and the second annual Inkjet Innovation Awards ceremony. At 8:30 a.m. on Sept. 17, Steve Malec will be part of “G7® & Process Control: Why Color Management Reporting is as Important as Financial Statements,” a panel discussion on achieving print quality, repeatability, efficiency, profitability, and retention through process control.

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