Creating Customers with Data-Driven Marketing

Great campaigns start with strong data. Target customers with deep, sophisticated data analytics from IWCO Direct.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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3 Grammar Rules Marketers Can Safely Break – IWCO Direct

3 Times You Can Break the Grammar Rules in Your Marketing Copy

Grammar is nit-picky and tricky, and it’s constantly evolving with our culture and turning hard-and-fast rules into bendable guidelines. Yes, there are still rules, but they can be a bit obscure or not entirely enforced in colloquial speaking, so we can run into situations in which following proper grammar rules makes writing sound overly formal […]

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Why We Love Data-Driven Marketing – IWCO Direct

Data-Driven Marketing is a Many-Splendored Thing

All meaningful, deep, long-lasting relationships are dependent on communication. The more two people communicate, the more they get to know one another, and the more intimate they become. With intimacy comes trust, loyalty, and sometimes, even love. This is as true for a brand and its most loyal customers as it is for two individuals. […]

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How Integrated Direct Mail Can Boost Online Marketing – IWCO Direct

“A Cross-Channel Rock Star”: How Direct Mail Helps Your Omnichannel Campaigns Soar

The IWCO Direct National Sales Meeting was held recently at our corporate headquarters in Minnesota. It was a great week with the best people in the industry. Our Sales and Marketing teams came together for company updates, education, and discussion on best practices within our industry. It is always time well spent and many conversations […]

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Upcoming Events

Minnesota Documentation Leaders Roundtable

February 20, 2019   Bloomington, MN

Diana Hvistendahl, PMP, IWCO Direct’s Manager of Corporate Training and Business Process Management, will co-host this invitation-only meeting of area professionals responsible for documentation management. Hvistendahl will discuss IWCO Direct’s experiences using SharePoint as a documentation CMS, and will participate in the roundtable discussion on adopting a metadata strategy to make information more accessible across an enterprise. This event will be held from 9 a.m. to noon at Thermo King’s headquarters.

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UW-Stout Career Conference

UW-Stout Career Conference

February 26, 2019   Menomonie, WI

IWCO Direct will once again be recruiting students and alumni of the University of Wisconsin-Stout at one of the largest career conferences in the Midwest. If you are seeking a full-time position or an internship in the graphic arts industry, and have great communication skills, initiative, and the ability to work well in a team environment, visit with us from 10 a.m.–3 p.m. on Tuesday, February 26 in the Sports & Fitness Center.

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DRJ Spring 2019

March 24-27, 2019   Orlando, FL

DRJ Spring will bring attendees together around the topic of “Managing Risk in an Uncertain World.” More than 1,000 professionals will meet to discover fresh resources and new ideas for business resiliency/continuity and disaster recovery planning at the DRJ’s 60th conference. Visit the Mail-Gard team at Booth 706 to discover how we can keep your critical communications running if disaster strikes.

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