Create Customers, for Life

Build better, longer customer relationships with IWCO Direct’s data-driven marketing and direct mail expertise.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Production

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Memorial Day

What’s Memorial Day All About, Anyway?

Although Memorial Day has come to mark the unofficial start of the summer vacation season, it has a much more important meaning. So before you head off for your long weekend of grilling, picnics, or hanging out at the beach (or as our friends in Pennsylvania say, “the shore”), we’d like to share a little […]

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The National Postal Forum Provides Informed Connections for the Mailing Industry

To paraphrase Mark Twain (sort of), the reports of the death of direct mail are greatly exaggerated. After spending a few days at the National Postal Forum in Baltimore, MD it is obvious that direct mail is very much alive. Attendance has been strong, the discussions lively, and the focus has been on using creativity […]

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Postal Experts

Our Postal Experts Are Making Informed Connections Across the Postal Industry

The 2017 National Postal Forum (NPF) opened in the heart of the Inner Harbor in Baltimore on Sunday. I’ve been to NPF countless times in my career but wasn’t able to attend this year. Like the Inkjet Summit I wrote about a few weeks ago, NPF is a gathering of the best and the brightest […]

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Upcoming Events

Subscription Summit 2017

May 31 - June 1, 2017   Austin, TX

There is a rapid evolution taking place in how consumers discover, buy, and experience new products. The Subscription Summit is the first and only conference devoted exclusively to those who work in or alongside the subscription commerce industry. Join Dan Horak and Megan Lester from IWCO Direct at this one-of-a-kind event where more than 25 speakers will provide insights into key industry drivers, best practices, marketing that works, profitability, and how to think way outside the box when delivering new product experiences to consumers’ doorsteps.

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DMA Marketing Analytics Conference

June 5-6, 2017   Austin, TX

The Marketing Analytics Conference brings together leading experts on the front lines of marketing and data science to share strategies for building out, managing, and drawing the most value from marketing analytics practices. Dozens of speakers and multiple keynotes supplement the MAC’s three main themes: Attribution, Integration, and Automation—all of which focus on the data that drives marketing performance. IWCO Direct VP of Marketing Strategy Wes Sparling and Director of Account Executives Michael Follestad will be attending—make sure to say “hi” if you spot them!

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