Power your Marketing with Vertical Market Expertise

Keep your direct marketing ahead of the pack no matter what your industry, from healthcare, telecom, insurance, financial services, loyalty, and more.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Production

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Designing promotional cards

Increased Response Rates Are in the Cards: Designing Promotional Cards

We’ve written extensively about the benefits of including a promotional card in your direct mail piece. In fact, one of the first suggestions we typically give to clients looking to boost their response rates is to include a card. The inclusion of a plastic or paper promotional card has been shown to consistently give a […]

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Direct Mail Template

The Value of Planning: Sticking to an Approved Format and Direct Mail Template

In the data-driven direct marketing industry, we are very ‘due date’ focused. That’s because a great deal of work goes into aligning all the dates and deliverables across a marketing plan to make it successful. Direct mail needs to be timed properly to align with all the other channels, offer dates, call center staffing, and […]

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Screen Truepress Jet520HD Adds Flexibility and Quality to Our Digital Inkjet Capabilities

Our focus on helping clients create new customers through data-driven multichannel marketing programs is unrelenting. Today we announced the addition of another tool to help our clients achieve their marketing objectives with the addition of a Screen Truepress Jet520HD high-definition inkjet web press to our digital inkjet technology platform. The addition of this device enhances […]

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Upcoming Events

Xploration ’17

March 28-30, 2017   Orlando, FL

With more than 60 educational sessions, Xploration provides communications professionals with information, best practices and insight into the changing customer communications landscape and what your company needs to know to remain an industry leader today and into the future. While you’re there, be sure to attend a presentation by Debora Haskel and Mike Dietz on “Making Marketing Matter in Every Channel,” held Wednesday, March 29, from 1:30 – 2:20 p.m. in room Curacao 3.

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DRJ Spring World

March 26-29, 2017   Orlando, FL

Now in its 55th year, DRJ Spring World focuses on every facet of business continuity, including global resiliency, compliance, cloud computing, cyber security, crisis planning and more. Stop by Booth 816-818 at Disney’s Coronado Springs Resort to discover how Mail-Gard can support your business continuity and disaster recovery planning and operations.

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Gaylord Opryland Resort & Convention Center Nashville, TN, USA

2017 Lean & Six Sigma World Conference

March 29-30, 2017   Nashville, TN

Space pioneer Dr. Buzz Aldrin will deliver the opening keynote to the Lean & Six Sigma World Conference, an annual coming-together of experts and practitioners on Lean & Six Sigma (LSS) principles, which emphasizes minimalism, precision, and waste reduction in production practices. Robert Clark, Manager of Print Operations at IWCO Direct, will be attending this important event, where we will learn if IWCO Direct was recognized for our Lean and Continuous Improvement efforts as part of the Lean & Six Sigma Excellence Awards.

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