Power your Marketing to Create Customer Loyalty

Find, attract, and retain more customers with IWCO Direct’s data-driven marketing and direct mail services.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Production

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Marketing Personas

It’s Time for Marketing Personas to Get Real

I am old enough, though just barely, to have met more than a few unsung heroes of the advertising world. I’m talking about those people who worked in agencies making the successful campaigns we have all come to know and love: creative directors, copywriters, and others who put pen to paper to create campaigns like […]

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Multichannel Direct Mail Design

How to Create a Family of Campaign Design Elements to Stay On-Brand Across Channels

A mailpiece rarely exists in a vacuum. Typically, there are other marketing channels to consider, current campaigns to utilize, or other branding efforts to take into account. Many times, we’re tasked with developing an entire campaign, whether it’s part of a direct mail promotion, multi-channel campaign, or a mixture of the two. When one of […]

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Marketing to Dads This Father's Day

Things to Keep in Mind When Marketing to Dads This Father’s Day, Or Any Day

Father’s Day is always special for me, but not because of the attention, the gifts, or even for getting to pick what I want to do for the whole day. It’s special because it’s a reminder of all of the blessings I have in my life, particularly my twin boys Caleb and Mason (12) and […]

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Upcoming Events

2017 Bridge Conference

August 2-4, 2017   Washington, D.C.

Join IWCO Direct’s Todd Barzilay, along with more than 2,000 fundraising professionals, at the 2017 Bridge Conference, the premier event organized by fundraising pros for fundraising pros. This year’s conference encourages attendees to “Think Big, Think Bold, Take Action” with a series of keynotes and educational opportunities for marketers, nonprofits, and leaders from every market with an interest in fundraising.

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PRINT 17

September 10-14, 2017   Chicago, IL

Members of IWCO Direct’s operations team are headed to the Windy City for PRINT 17, which focuses on the information, strategies, and technology developments print providers need to adapt, grow, and evolve their creative and production capabilities. Featuring tech demos, networking opportunities, and discourse on the latest print applications, PRINT 17 provides the tools to stay at the cutting edge of the industry.

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