Power your Marketing to Create 1:1 Conversations

Reach the right customer at the right time in the right way with IWCO Direct data-driven marketing.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Data Drives the Top 2020 Marketing Trends

I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list.

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The Importance of Color Quality Process Controls

Previously, we discussed what marketers should know about color quality process controls. Today we’ll tackle what to ask when evaluating your providers’ process controls.

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Using a mobile phone virtual wallet application to make a contactless purchase in a store.

The Fintech Marketing Strategies that Make It a Trillion-Dollar Global Industry

The fintech industry is projected to surpass $1 trillion by the end of 2019—thanks in no small part to smart marketing by financial institutions. Here are the proven fintech marketing strategies that work best for this growing industry.

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Upcoming Events

EFI Connect

January 21-24, 2020   Las Vegas, NV

Connect 2020, EFI’s Annual Users’ Conference, promises to “set the bar even higher” than the 2019 event, which was the largest ever. The event theme is Discover. Innovate. Integrate. IWCO Direct’s Director Operations Sustainability, Rick Neumann, will be there to meet with EFI experts, peers, and industry professionals to consult, discuss, and learn more about the use of EFI’s products and services.

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USPS Mailers Technical Advisory Committee logo

Mailers’ Technical Advisory Committee (MTAC)

January 28-29, 2020   Washington, DC

IWCO Direct postal experts Bob Rosser and Kurt Ruppel will be back for the quarterly MTAC meeting, joining USPS executives and other mailing industry leaders in discussions of mail-related products and services. Bob is Industry Vice Chair of this USPS-sponsored committee, and Kurt represents EMA as well as serving as track leader for Marketing Mail Letters.

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UW-Stout Career Conference

UW-Stout Career Conference

March 3, 2020   Menomonie, WI

IWCO Direct is ready to meet career-oriented UW-Stout students and alumni at their biannual Career Conference, one of the largest in the Midwest. If you are seeking a full-time position or an internship in the graphic arts industry, and have great communication skills, initiative, and the ability to work well in a team environment, visit with us from 10 a.m.–3 p.m. on March 3 in the Sports & Fitness Center.

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