As color experts, we can say that evaluating your print production provider’s color quality process control doesn’t have to use magic or be scary. Knowing the right questions to ask will get you far. There are a couple of concepts that are critical …Read More
Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.Learn More
Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.Learn More
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Creating customers is about more than simply getting a consumer’s attention. Our proprietary approach finds, reaches, and keeps the customers you want. With our comprehensive suite of data-driven direct marketing and direct mail services, you’ll never miss the mark.Learn More
verified_user Critical Communications Recovery
When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.Learn More
When working on a marketing plan or strategy, you may hear these questions: “Do we really need to include direct mail?” or “Can we scale back on direct mail?” And while the response should be that, yes, we definitely want to include direct mail in the customer journey, it should also be noted that including […]Read More
We often use the phrase, “It goes without saying” when talking about how much we value our coworkers, how much we appreciate our vendors, and how grateful we are for our loyal clients. But as Thanksgiving approaches, we are reminded that, at least occasionally, it needs to be said …Read More
COLOR20, a conference by SGIA and Printing Industries of America, will help attendees learn how to achieve accurate and consistent color every time, no matter what platform or process. On Monday, January 13, from 10 – 11 a.m., one of IWCO Direct’s color technical specialists, Mike Todryk, will present “Process Control and G7®: A Match Made in Color Heaven.” Don’t miss Mike’s talk for insights on how G7, standards, and process control can help you maintain a “shared appearance.”
Connect 2020, EFI’s Annual Users’ Conference, promises to “set the bar even higher” than the 2019 event, which was the largest ever. The event theme is Discover. Innovate. Integrate. IWCO Direct’s Director Operations Sustainability, Rick Neumann, will be there to meet with EFI experts, peers, and industry professionals to consult, discuss, and learn more about the use of EFI’s products and services.
Mailers’ Technical Advisory Committee (MTAC)
IWCO Direct postal experts Bob Rosser and Kurt Ruppel will be back for the quarterly MTAC meeting, joining USPS executives and other mailing industry leaders in discussions of mail-related products and services. Bob is Industry Vice Chair of this USPS-sponsored committee, and Kurt represents EMA as well as serving as track leader for Marketing Mail Letters.