Power your Marketing to Create 1:1 Conversations

Reach the right customer at the right time in the right way with IWCO Direct data-driven marketing.

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Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Jobs To Be Done and DCM – IWCO Direct

IWCO Direct 1to1 Delivers the Real “Jobs To Be Done” for Your Marketing Strategy

Almost 60 years ago, the late Harvard Business School professor Theodore Leavitt coined the term “marketing myopia.” Leavitt is probably best known for the statement, “people don’t want a quarter-inch drill, they want a quarter-inch hole,” which is how he helped students understand […]

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Creating a Personalized Customer Experience with IWCO Direct 1to1 – IWCO Direct

Navigating the Sensitive Healthcare Market and Creating a Personalized Customer Experience with IWCO Direct 1to1

Marketers know that highly personalized offers using variable creative layouts and content (text and images) are the most direct route to acquiring new customers for products or creating members for loyalty and other continuity programs and services. Today’s consumers, especially millennials and Gen X buyers, respond…

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IWCO Direct 1to1 Puts You in Control of Your Marketing Content

Earlier this year, I wrote that marketers’ urgent need to send data-driven, highly personalized offers presented us with a challenge: to find and implement a configurable technology platform that provides a user-friendly workflow that automates the management of variable offers, text, and images. IWCO Direct’s answer to this challenge is IWCO Direct 1to1℠.

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Upcoming Events

Mailers’ Technical Advisory Committee (MTAC)

November 27-29, 2018   Washington, D.C.

IWCO Direct postal experts Bob Rosser and Kurt Ruppel will once again attend the quarterly MTAC meeting to join U.S. Postal Service executives and other mailing industry leaders in discussions of mail-related products and services. Bob and Kurt represent PostCom and EMA respectively on this USPS-sponsored committee.

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PIA Color Conference 2019

January 12-15, 2019   San Diego, CA

Printing Industries of America’s 2019 Color Conference provides attendees a chance to explore the many facets of color management with the most knowledgeable experts in the industry. Don’t miss the presentation by IWCO Direct’s color technical specialist, Michael Todryk, on Sunday, January 13 at 1:10. Mike’s session, “Using G7® to Coordinate Across Print Technologies and Locations,” will describe how introducing G7 and print standards across all technologies has changed the way IWCO Direct manages color.

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UW-Stout Career Conference

UW-Stout Career Conference

February 26, 2019   Menomonie, WI

IWCO Direct will once again be recruiting students and alumni of the University of Wisconsin-Stout at one of the largest career conferences in the Midwest. If you are seeking a full-time position or an internship in the graphic arts industry, and have great communication skills, initiative, and the ability to work well in a team environment, visit with us from 10 a.m.–3 p.m. on Tuesday, February 26 in the Sports & Fitness Center.

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