Power your Marketing to Create Better Results

Achieve greater ROI using direct mail to enhance integrated marketing campaigns.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Communicating During the COVID-19 Outbreak

If you haven’t been sending out messages related to your COVID-19 response to employees, customers, prospects, and others, you need to start now. Consistent communications regarding how your business is dealing with this public health issue serve a broad range of purposes.

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Considerations for Marketing During a Pandemic

COVID-19, the desire to minimize the spread of the virus that causes it, and the mounting fear associated with the idea of a pandemic have already caused extensive behavior changes across the U.S.: travel restrictions, canceled meetings, increases in online shopping, restrictions on group meetings, school closures, and more. History has shown us that when […]

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Bob Liodice, ANA CEO

The Human Element of Data Driven Marketing on Display at ANA Masters of Data & Technology Conference

At the beginning of March, a few of my colleagues and I attended the ANA’s inaugural Masters of Data and Technology Conference. This conference was started because ANA found that mastering data and technology is one of the top strategic priorities of CMOs, and it’s no wonder.

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Upcoming Events

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MailCom

June 8-10, 2020   Atlantic City, NJ

Discover the future of mail at the 40th annual MailCom conference in Atlantic City. MailCom is a leading educational and networking event in the mail communications and distribution industry with more than 100 expert-led educational and certification sessions. While you’re there, be sure to attend the workshop presentation on how marketers can leverage Informed Visibility data by Bob Rosser, IWCO Direct’s Director of Postal Affairs.

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