Almost 60 years ago, the late Harvard Business School professor Theodore Leavitt coined the term “marketing myopia.” Leavitt is probably best known for the statement, “people don’t want a quarter-inch drill, they want a quarter-inch hole,” which is how he helped students understand […]Read More
Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.Learn More
Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.Learn More
group_add Creating Customers
Creating customers is about more than simply getting a consumer’s attention. Our proprietary approach finds, reaches, and keeps the customers you want. With our comprehensive suite of data-driven direct marketing and direct mail services, you’ll never miss the mark.Learn More
verified_user Critical Communications Recovery
When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.Learn More
Navigating the Sensitive Healthcare Market and Creating a Personalized Customer Experience with IWCO Direct 1to1
Marketers know that highly personalized offers using variable creative layouts and content (text and images) are the most direct route to acquiring new customers for products or creating members for loyalty and other continuity programs and services. Today’s consumers, especially millennials and Gen X buyers, respond…Read More
Earlier this year, I wrote that marketers’ urgent need to send data-driven, highly personalized offers presented us with a challenge: to find and implement a configurable technology platform that provides a user-friendly workflow that automates the management of variable offers, text, and images. IWCO Direct’s answer to this challenge is IWCO Direct 1to1℠.Read More
Mailers’ Technical Advisory Committee (MTAC)
IWCO Direct postal experts Bob Rosser and Kurt Ruppel will once again attend the quarterly MTAC meeting to join U.S. Postal Service executives and other mailing industry leaders in discussions of mail-related products and services. Bob and Kurt represent PostCom and EMA respectively on this USPS-sponsored committee.
PIA Color Conference 2019
Printing Industries of America’s 2019 Color Conference provides attendees a chance to explore the many facets of color management with the most knowledgeable experts in the industry. Don’t miss the presentation by IWCO Direct’s color technical specialist, Michael Todryk, on Sunday, January 13 at 1:10. Mike’s session, “Using G7® to Coordinate Across Print Technologies and Locations,” will describe how introducing G7 and print standards across all technologies has changed the way IWCO Direct manages color.
UW-Stout Career Conference
IWCO Direct will once again be recruiting students and alumni of the University of Wisconsin-Stout at one of the largest career conferences in the Midwest. If you are seeking a full-time position or an internship in the graphic arts industry, and have great communication skills, initiative, and the ability to work well in a team environment, visit with us from 10 a.m.–3 p.m. on Tuesday, February 26 in the Sports & Fitness Center.