Power your Marketing with Vertical Market Expertise

Keep your direct marketing ahead of the pack no matter what your industry, from healthcare, telecom, insurance, financial services, loyalty, and more.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Production

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Omnichannel Marketing Spend Statistics – IWCO Direct

The Missing Link in Omnichannel Marketing

Target Marketing magazine recently published an eye-opening study, “Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience,” that detailed the state of readers’ current omnichannel marketing efforts. We completely agree with the 74% of respondents who ranked a cohesive omnichannel experience either “fairly important” or “very important” to their industry. (In all honesty, on […]

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Kurt Ruppel EMA Member of the Year 2018 – IWCO Direct

IWCO Direct “Postal Nerd” Kurt Ruppel Adds “EMA Member of the Year” to His Resume

The annual EMA Spring Meeting is like a family reunion with all your favorite relatives in one special place. The theme of this year’s meeting, “Expanding the Possibilities,” telegraphs what EMA does best. It recognizes challenges, conducts economic and trends research to help members understand those challenges, and provides a forum to help turn them […]

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2018 Continuous Improvement Conference Recap – IWCO Direct

2018 Continuous Improvement Conference: Culture is Key

The Continuous Improvement (CI) Conference provides a range of opportunities for any company. On one hand, you’re there to find out how you can make things better for your team and your clients; on the other, you may be made acutely aware of how far you still have to go. At IWCO Direct, we actively […]

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Upcoming Events

Comparting USA

May 1-2, 2018   Minneapolis, MN

Join IWCO Direct at the first annual Comparting USA conference. Held in the United States for the first time, Comparting has been a signature event in Europe for professionals seeking information on customer communications management and the print/digital transformation for more than a decade. Featuring Comparting’s perspective on industry trends, technology, and customer experience, attendees will gain first-hand knowledge about the future of customer communication.

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National Postal Forum 2018

May 6-9, 2018   San Antonio, TX

Celebrating its 50th year, the National Postal Forum is focused on helping mailing industry professionals stay in sync with the innovation, technology, and trends that affect this dynamic industry. The theme of this year’s conference is “Informed Customers,” and attendees can choose from more than 130 sessions to learn about the tools and tactics that will deliver a world class customer experience. Don’t miss these sessions led by experts from IWCO Direct:

  • May 6 from 10:15 – 11:15: Using Mail to Drive Omni-Channel Marketing Success
  • May 6 from 10:15 – 11:15: Why You Should Move from Mail Date to In-Home Driven Marketing Programs
  • May 7 from 11:00 – Noon: How Can I Make Informed Visibility Work for Me?
  • May 8 from 2:45 – 3:45: Implementation Driving Changes for Enhanced Visibility for the USPS and the Industry (co-presented with GrayHair Software)
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G7 Expert/Pro Training

May 16-18, 2018   Chanhassen, MN

IWCO Direct is honored to host the next G7 Expert & Professional training at our Chanhassen, MN headquarters. Led by Don Hutcheson of Hutch Color, attendees seeking to become certified as G7 Experts or G7 Professionals will gain thorough knowledge of the G7 methodology through hands-on practical experience, discussions, and extensive review. Our state-of-the-art facility will also showcase how G7 changes process control and color management in a multi-platform environment. Register today to pursue one of the most sought-after certifications in the industry.

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