Power your Marketing to Create 1:1 Conversations

Reach the right customer at the right time in the right way with IWCO Direct data-driven marketing.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Production

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Personalized Landing Pages for Direct Mail

How Personalized Landing Pages Create Greater Relevance and Response

Today’s consumers avoid ad messages that are irrelevant to their needs or perceived as too intrusive. So much so that they actually have taken matters into their own hands by subscribing to pop-up blockers or investing in premium versions of Pandora or Spotify to reduce the amount of non-relevant ad messages. Before the internet, we […]

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Improving Our Business Process Management

Improving Our Business by Improving Our Processes

Business Process Management (BPM) is the methodology IWCO Direct uses to document current-state process flows that identify pain points, waste, and handoff issues in our processes. We then use these diagrams to create optimal future-state processes. At its core, BPM is a Continuous Improvement (CI) initiative designed to streamline processes, hasten learning, and solidify stronger […]

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Postal Regulatory Commission - PRC

Why the Mailing Industry Needs to Engage with the PRC to Improve its Ratemaking Proposal

As you may have heard, changes are coming to the process for setting postage rates. Media headlines suggest the changes are already a done deal, but that is far from accurate. Here’s what’s really going on in the world of postage rates. A Little Background Our current postal law, the Postal Accountability and Enhancement Act […]

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Upcoming Events

DMCNY Annual Luncheon

January 10, 2018   New York, NY

Join Hank Andersen, Todd Barzilay, and Alan Sherman of IWCO Direct at the Direct Marketing Club of New York’s Annual Luncheon. Featuring deep insight and analysis from keynote speaker Bruce Biegel, Senior Managing Director of Winterberry Group, the luncheon is always one of the most highly anticipated events of the year for identifying key trends that will shape the direct marketing industry. If you can’t attend to hear first-hand about 2018 and beyond, be sure to follow our blog, SpeakingDIRECT, where we will discuss highlights from the presentation.

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PIA Color Conference 2018

January 13 - 16, 2018   San Diego, CA

If color management is important to any aspect of your marketing program, Printing Industries of America’s 2018 Color Conference is the place to learn about the cutting edge of color technologies and the best ways to use them. Steve Malec, Manager, Color Technical Support, and Mike Todryk, Color Technical Specialist at IWCO Direct, will join color management experts, creatives, and brand specialists for sessions on branding, production, and all the right ways to use color in marketing and beyond.

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