Power your Marketing with Vertical Market Expertise

Keep your direct marketing ahead of the pack no matter what your industry, from healthcare, telecom, insurance, financial services, loyalty, and more.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Female customers checking out dress worn by beautiful friend in bridal shop

What Shopping for a Wedding Dress and Choosing Direct Mail Formats Have in Common

We’ve talked a lot in the past about finding the right tone and format for your direct marketing message—for instance, keeping financial offers in official formats like a #10 envelope, and entertainment offers in promotional layouts with brighter colors and graphics. What we don’t often talk about is the fact that we often present a […]

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hands typing on keyboard

Email Behavior Targeting Solves the Prospect Abandonment Problem for Direct & Email Marketers

Triggered marketing campaigns based on prospect or customer behavior achieve some of the highest response and conversion rates we see in marketing. Cost per acquisition for triggered campaigns are also considerably lower than “business as usual” campaigns. The reason is simple: triggered campaigns (whether they are initiated by abandoned carts,  browse, or product applications) take […]

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Stressed woman sitting at desk while coworkers or supervisors demand her attention

Ease and Simplicity Earn Top Marks in Student Loan Marketing

It is the time of year when high school grads will need to think about financing their college education, and recent college grads may also be looking for consolidation or refinancing offers. For education lenders, that means it’s a critical time to get their student loan marketing right to help borrowers navigate some tough challenges. […]

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Upcoming Events

G7 Training at IWCO Direct

G7® Training

August 13-15, 2019   Chanhassen, MN

IWCO Direct will once again host G7 Expert & Professional training at our Chanhassen, Minnesota headquarters. Don Hutcheson of HutchColor will use our state-of-the-facility to provide hands-on instruction on G7 methodology, implementation, and strategies developed to maintain the highest possible process control and color management. Become a G7 Expert or G7 Professional by joining us at this one-of-a-kind event.

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TCPCC Midwest Mailing Forum

September 25, 2019   Brooklyn Center, MN

Hundreds of professionals in the Midwest mailing community will attend this all-day event packed with educational sessions, local and national USPS resources, and networking opportunities. A mix of sessions will cover the Mailer Scorecard, Informed Delivery, Addressing, Mail Piece Design, USPS Promotions, and Success in Direct Mail. Be sure to attend the session led by Nancy Garrison and Anne Skroch from IWCO Direct, who will be conducting an encore presentation of their Deeper Dive into Mail Quality Data Through Informed Visibility, which they first presented at the 2019 National Postal Forum.

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DRJ Fall 2019

September 29 – October 2, 2019   Phoenix, AZ

The Disaster Recovery Journal fall conference will bring together 85 speakers across 65 sessions focused on “Innovations in Managing Risk and Resiliency.” DRJ, the world’s largest conference dedicated to business resiliency, gives attendees the tools, connections, and education they need to ensure their businesses are prepared for any situation. Visit Mail-Gard at booth 302 for details on how we can ensure continuity for your critical business mail when the unexpected happens.

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