Creating Customers with Data-Driven Marketing

Great campaigns start with strong data. Target customers with deep, sophisticated data analytics from IWCO Direct.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Kurt Ruppel Named Vice Chairman, EMA Board of Directors – IWCO Direct

Our Employees Are Making a Difference for Our Industry and Communities

One of the important ways IWCO Direct contributes to the good of our company and clients is encouraging employees to take leadership roles within organizations that advocate for our communities and the direct marketing industry. That’s why we were pleased to announce earlier today that Kurt Ruppel, our director of postal policy and marketing communications, […]

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Choosing the Best Channel for Your Customer Acquisition Strategy – IWCO Direct

The “Silver Bullet” Channel for Customer Acquisition

Developing a successful, one-to-one customer acquisition campaign requires a lot of hard work and planning. And there are a myriad of variables that must be taken into account when determining which channels—or combination of channels—you should deploy. Those variables include, but are not limited to, your target audience, your media/marketing budget, the category, the path to purchase, and last but certainly not least, your business objectives.

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With &THEN 2018, It Looks Like DMA Could Finally Be Turning a Corner

Yet another &THEN conference is in the books. We were all curious what this year’s show would bring with the ANA and DMA joining forces. Their mission: growth in data, analytics, and data-driven marketing by connecting marketing solutions and service providers to help marketers improve their decision making and grow their brands. After 17 years […]

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Upcoming Events

Mailers’ Technical Advisory Committee (MTAC)

November 27-29, 2018   Washington, D.C.

IWCO Direct postal experts Bob Rosser and Kurt Ruppel will once again attend the quarterly MTAC meeting to join U.S. Postal Service executives and other mailing industry leaders in discussions of mail-related products and services. Bob and Kurt represent PostCom and EMA respectively on this USPS-sponsored committee.

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DRJ Spring 2019

March 24-27, 2019   Orlando, FL

DRJ Spring will bring attendees together around the topic of “Managing Risk in an Uncertain World.” More than 1,000 professionals will meet to discover fresh resources and new ideas for business resiliency/continuity and disaster recovery planning at the DRJ’s 60th conference. Visit the Mail-Gard team at Booth 706 to discover how we can keep your critical communications running if disaster strikes.

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LendIt Fintech USA

April 8-9, 2019   San Francisco, CA

IWCO Direct will once again be a sponsor of the LendIt Fintech Conference, the world’s leading event for financial services innovation. More than 5,000 attendees will come together to learn about the trends shaping the fintech industry, including blockchain, digital banking, and more. Visit us at Booth 1527 to learn how the right direct marketing strategy can help launch or grow your alternative lending business.

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