Power your Marketing to Create Better Results

Achieve greater ROI using direct mail to enhance integrated marketing campaigns.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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What Are the 5Is and 7Ps of the Marketing Mix? – IWCO Direct

The Hidden Drivers of Today’s Marketing Mix: The 5Is and 7Ps

The concept of the Marketing Mix has been around since the 1950s when Neil Borden introduced it as the ingredients for an integrated set of marketing “tactics” to create a higher value relationship with customers (what we now refer to as “CX” or “customer experience.”) In the early ‘60s, a marketing professor named E. Jerome McCarthy created a mnemonic for his students […]

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How to Get Involved with Mentoring Month 2019 – IWCO Direct

How We’re Making Mentoring Month Last All Year Long

Long-time readers of SpeakingDIRECT may know that January is National Mentoring Month, as we’ve been writing about mentoring and our work with programs like MENTOR Minnesota for at least eight years. The official designation goes back to 2002, when President George W. Bush proclaimed January as National Mentoring Month, endorsed by both chambers of the […]

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2018 Stats Show that Direct Mail Response Rates Dominate Other Channels – IWCO Direct

The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless

Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to […]

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Upcoming Events

UW-Stout Career Conference

UW-Stout Career Conference

February 26, 2019   Menomonie, WI

IWCO Direct will once again be recruiting students and alumni of the University of Wisconsin-Stout at one of the largest career conferences in the Midwest. If you are seeking a full-time position or an internship in the graphic arts industry, and have great communication skills, initiative, and the ability to work well in a team environment, visit with us from 10 a.m.–3 p.m. on Tuesday, February 26 in the Sports & Fitness Center.

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DRJ Spring 2019

March 24-27, 2019   Orlando, FL

DRJ Spring will bring attendees together around the topic of “Managing Risk in an Uncertain World.” More than 1,000 professionals will meet to discover fresh resources and new ideas for business resiliency/continuity and disaster recovery planning at the DRJ’s 60th conference. Visit the Mail-Gard team at Booth 706 to discover how we can keep your critical communications running if disaster strikes.

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LendIt Fintech USA

April 8-9, 2019   San Francisco, CA

IWCO Direct will once again be a sponsor of the LendIt Fintech Conference, the world’s leading event for financial services innovation. More than 5,000 attendees will come together to learn about the trends shaping the fintech industry, including blockchain, digital banking, and more. Visit us at Booth 1527 to learn how the right direct marketing strategy can help launch or grow your alternative lending business.

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