Power your Marketing with Vertical Market Expertise

Keep your direct marketing ahead of the pack no matter what your industry, from healthcare, telecom, insurance, financial services, loyalty, and more.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Production

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Social Media Customer Service

Is Your Social Media Customer Service Attracting or Repelling Millennials?

The importance to millennials of brand presence on social media platforms is not a new discovery. 60% of millennials cite social media as having an influence on our purchases and brand loyalty. And considering that 87% of millennials in the U.S. are members of at least one, if not many, social media platforms, it’s a […]

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Testing Direct Mail Formats

Test It, You Might Like It: The Importance of Testing Direct Mail Formats

Most of us have heard or said the phrase, “Try it, you might like it!” As designers and producers of direct mail, IWCO Direct often takes the “try it” approach to direct mail format testing to expand our knowledge and capabilities. It also helps us bring new design innovations and fresh ideas to clients. Production […]

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Say Cheese! See the Pics and What We Learned at Our Recent Photo Shoot

I learned an important lesson a few weeks ago: People do not like to have their picture taken. I mistakenly thought that in the age of smartphone cameras and selfies, having your picture taken would have become less intimidating. The vast majority of the 28 people I had scheduled for 10-minute sessions in a day-long […]

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Upcoming Events

National Postal Forum 2017

May 21-24, 2017   Baltimore, MD

We hope you’ll join us at the 2017 National Postal Forum, the leading conference focused on the innovation, technology, and trends that affect the rapidly changing mailing and shipping industry. With more than 130 educational workshops, USPS official certification courses, and special USPS leadership-led sessions, the National Postal Forum offers insight for everyone involved in the mailing industry. While you’re there, make sure to attend these sessions led by IWCO Direct experts:

  • May 21 from 2:45 – 3:45: Making the Mail Moment Matter in Every Channel, Room 339
  • May 23 from 11:00 – Noon: Seamless Acceptance + Informed Visibility = Improved Tracking and Transparency, Room 344
  • May 23 from 4:00 – 5:00: New Mail Entry Technologies: What’s in it for Mail Owners, Room 344

You can also learn more about our expertise with business continuity, disaster recovery, and print-to-mail outsourcing services by visiting our Mail-Gard division at Booth #510 in the exhibit hall.

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