Power your Marketing to Create 1:1 Conversations

Reach the right customer at the right time in the right way with IWCO Direct data-driven marketing.

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Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Why Your Marketing Copy Needs a Proofing Process – IWCO Direct

The $10 Million Typo and Other Reasons Your Marketing Copy Needs to be Proofread

You’d be shocked (I hope) at how many people I’ve heard say, “This doesn’t need to go through proofing—it’s clean enough,” (no, it’s not) or, “We don’t have time for this to go through proofing,” (too bad—make time). Let me say, with all the authority in me, that proofing is important. It ensures the quality […]

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May is National Physical Fitness Month—and IWCO Direct and Mail-Gard Like to Stay Fit

In March, I discussed how important it is for Mail-Gard to exercise our clients’ print-to-mail applications so we’re always ready to step up to the plate in the event of a disaster. “Practice makes perfect,” and our continued testing helps ensure a seamless transition when your business suffers an interruption. But that’s not the only […]

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Insurance Marketing Trends for 2018: Trust, Expansion, and Advocacy Lead the Market

I enjoy attending webinars from the comfort of my office with a large cup of coffee. During some webinars, I really need the coffee in order to stay focused on the content. Recently, though, I attended a webinar that was so engaging it not only held my attention, but I barely touched my coffee. The […]

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Upcoming Events

Subscription Summit

May 30-June 1, 2018   Denver, CO

The Subscription Summit is the largest conference dedicated exclusively to the $40 billion subscription industry. It aims to connect industry leaders, innovators, and partners who are driving how modern consumers discover and experience new products and services. IWCO Direct is proud to be a Bronze Sponsor of this exciting event. Stop by booth 511 to meet with Dan Horak and Megan Lester and discuss the latest industry drivers, marketing best practices, scalable business models, and more.

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Messagepoint Content Centricity

June 12-13, 2018   Toronto, Canada

The Messagepoint Content Centricity conference will bring together customer communication professionals to boost their knowledge on topics including Content Rationalization & Management, Omnichannel Customer Communications, Digital Transformation, and Customer Experience. IWCO Direct’s Dave Klempke will be there to learn the latest tips on using Messagepoint to support our clients’ content strategies.

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Mailers’ Technical Advisory Committee (MTAC)

June 12-14, 2018   Washington, D.C.

IWCO Direct postal experts Bob Rosser and Kurt Ruppel are attending this quarterly meeting that brings together mailing industry leaders and U.S. Postal Service executives to discuss current issues including postal operations, postage pricing, and enhancing the value of mail. Bob and Kurt represent PostCom and EMA respectively on this USPS-sponsored committee.

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