Enrich your Customer’s Journey with Data-Driven Direct Marketing

From targeted acquisition to lifelong loyalty, IWCO Direct’s decades of expertise help you deliver a seamless experience at every customer touchpoint.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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The IWCO Direct Color Science Education Room

Our New Color Science Education Center Helps Us Keep Our Shamrocks the Right Shade of Green (Whichever Shade That Is)

With St. Patrick’s Day coming up, I decided to find out the PANTONE equivalent of St. Paddy’s green. Boy, oh boy, I had no idea of the history behind St. Patrick’s Day and the color green. For example, I learned that blue was the original color for St. Patrick’s Day, but it switched to green sometime in the 19th century […]

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Enabling Successful Customer Communication Management Requires More than Software

Positioning customer communication management (CCM) software as the “silver bullet” that ensures a successful direct marketing strategy by delivering a high degree of customer personalization is comparable to “snake oil” sales proclaiming a cure for all that ails you. Certainly, software plays an important role as an enabler of an effective marketing strategy, but in […]

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Risk Management Takes Center Stage at DRJ Spring 2019

Mail-Gard has the opportunity to exhibit at many industry shows and conferences, but one of our go-to events is the DRJ Spring Conference, which is being held March 24­–27 at the Disney Coronado Springs Resort in Orlando, FL. We can always count on the Disaster Recovery Journal (DRJ) to host an informative and invaluable conference […]

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Upcoming Events

DRJ Spring 2019

March 24-27, 2019   Orlando, FL

DRJ Spring will bring attendees together around the topic of “Managing Risk in an Uncertain World.” More than 1,000 professionals will meet to discover fresh resources and new ideas for business resiliency/continuity and disaster recovery planning at the DRJ’s 60th conference. Visit the Mail-Gard team at Booth 706 to discover how we can keep your critical communications running if disaster strikes.

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2019 Dscoop Edge event logo

Dscoop Edge

March 24-27, 2019   Orlando, FL

Join IWCO Direct’s Robbie Clark, Manager of Digital Print Operations; and Troy Nelson, Color Technical Specialist, at Dscoop Edge, a four-day gathering of the world’s largest print design community. This year’s theme of “Turning Ideas into Reality” will support programming tracks in sales & marketing, leadership & strategy, technology & innovation, and operation management.

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DUO 2019

April 3-5, 2019   Nashville, TN

Users of DALIM communications and digital asset management software, including a team from IWCO Direct’s Content Development department, will gather at DUO 2019 to learn about the company’s newest developments, future plans, and user strategies. DUO 2019 also offers direct access to DALIM staff and fellow users in addition to lineup of guest speakers focused on enhancing and improving workflow and digital transformation programs.

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