Power your Marketing to Create 1:1 Conversations

Reach the right customer at the right time in the right way with IWCO Direct data-driven marketing.

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Strategy

Find exactly the customers you’re looking for—and target the prospects you may have missed—with our sophisticated data-driven marketing expertise.

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Creative

Engage your customers and prospects with our creative direct mail and digital campaigns designed to generate lasting impact and maximum response, no matter the channel.

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Execution

Whether Paper or Pixels™, IWCO Direct’s state-of-the-art production technology and digital execution platforms power your campaigns.

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Critical Communications Recovery

When mother nature—or anything else that could interrupt your business—puts a pause on your customer communications, Mail-Gard is there to keep your critical communications running. Mail-Gard’s dedicated print-to-mail recovery services and Recovery Builder® are designed to help you create an ironclad plan, prepare for the worst, and prevent business interruptions in the wake of any disaster.

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Attracting a Gen Z Workforce – IWCO Direct

What the Gen Z Workforce Wants

Recently, I had the opportunity to visit the Steel Partners (IWCO Direct’s parent company) office in Hermosa Beach, California to help with a project. Since this was my first traveling business assignment, I wasn’t sure what to expect. Unfortunately, I ignored all of the “no, trust me, you DON’T want to take a red-eye back” […]

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Color Reproduction: What to Ask Your Print Partner – IWCO Direct

How We Ensure Optimal Color Reproduction—Even for Digital Printing

Color experts like me will recall that in the early years of production inkjet, digital presses simply could not match the appearance of offset presses. As early adopters of the technology rushed to capture its workflow advantages, tradeoffs were made on the quality of the overall color gamut. Thankfully, those days are behind us, and […]

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Conjoint Analysis Lowers Cost and Increases Speed of Direct Mail Testing

If you are a regular reader of IWCO Direct’s blog, you’ll know that we are active proponents of direct mail testing as part of a comprehensive direct marketing strategy. When we test direct mail, we learn what creative messaging and formats (and data) achieve the best results for our clients. At the same time, testing […]

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Upcoming Events

2018 Inspire Days Americas

September 19-21, 2018   Boston, MA

Billed as the premier event in the Customer Communications Management and Data Quality industry, Inspire Days aims to bring together solution experts and business and IT leaders from diverse industries for inspiring keynotes, thought leadership strategy discussions, and technical breakout sessions. Members of our Content Development team will be in Boston to learn about the latest technology updates and best practices for improved customer engagement, successful digital transformation, efficient cross-channel strategy, and more.

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DRJ Fall 2018

September 23-26, 2018   Phoenix, AZ

Attendees to the Disaster Recovery Journal fall conference will learn how to minimize downtime, increase workplace safety, better secure data, reduce overall risk to their organization, and participate in lively discussions on key DR/BC issues. Be sure to visit Mail-Gard Booth 706 to learn how Mail-Gard’s planning, recovery, and support services can keep your business running and profitable in the wake of the unexpected.

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PRINT 18 Conference

September 30-October 2, 2018   Chicago, IL

More than a dozen members of the IWCO Direct’s Operations team are headed to the PRINT 18 Conference. Featuring more than 80 educational sessions plus exhibitors showcasing their latest print technologies, PRINT 18 is geared toward helping companies grow their business. It allows attendees to expand their network, browse new offerings, and develop innovative solutions to the complex challenges their businesses face.

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