Maximizing Customer Experience with Generative AI
In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences […]
Analysis and Scientific Testing Drive Successful Direct Mail Strategy
Direct mail strategy can be a highly effective marketing tool when properly executed. To improve results for direct mail campaigns by incorporating analytics and scientific testing, marketers can follow these five key steps: Incorporating these best practices into your marketing efforts will help you reach your customers and prospects at the right time in the […]
Effective Marketing Is a Balance
Effective marketing is a two-pronged effort. There’s marketing for the purpose of brand building and positioning, and marketing for the purpose of getting, keeping, and growing customers. While both approaches have the goal of improving corporate revenue by increasing sales, these two types of marketing efforts are distinctively different from one another. Historically, Direct Response […]
We’re Making Better Happen with Enhanced Data and Analytics
Successful new customer acquisition depends on delivering the right message to the right prospect through the right channel at the right time. Significantly higher year-over-year marketing expenses coupled with intense competition for new customers has substantially increased our clients’ cost-per-acquisition (CPA) while decreasing potential customer lifetime value. To mitigate the impact of these trends it […]