Insights

Case Studies

Healthcare + Medicare

Increasing Medicare enrollments thanks to targeted, personalized direct mail

Opportunity

A large regional healthcare and Medicare provider was looking to improve results and efficiency for direct mail, their largest channel during the Annual Enrollment Period. They also wanted to consolidate their direct mail marketing from several agencies to one full-service direct mail partner with healthcare expertise.

THE GOAL:

Enhance creative, develop new data models, and produce targeted direct mail aimed at Medicare prospects.

Solution

The IWCO data team’s in-depth probability analysis of data sources and existing models led to a complete revamp of the client’s targeting strategy, response, and conversion models. Our creative team developed multi-touch AEP and Age-In mail campaigns to increase urgency and incorporate direct mail best practices.

Results

IWCO developed a focused strategy with refined messaging in all touches. Our digital personalization delivered a unique message to the targeted audience and reduced overall production time.

IMPACT

For the past seven years, our client’s AEP and Age-In results improved by over 25% without increasing mail volume.

AEP Results

+26.4% Enrollments
+26.8% Enrollment Rate

Age-In Results

+48.5% Enrollments
+30.8% Enrollment Rate

Case Studies

Increasing Medicare enrollments thanks to targeted, personalized direct mail

Opportunity

THE GOAL:

Solution

Results

IMPACT

AEP Results

Age-In Results

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your business.

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Case Studies

Increasing Medicare enrollments thanks to targeted, personalized direct mail

Opportunity

THE GOAL:

Solution

Results

IMPACT

AEP Results

Age-In Results

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your business.

Get the latest insights in your inbox

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