Insights

Case Studies

Healthcare + Medicare

Driving Enrollment with a Targeted Marketing Campaign Strategy and Creative

Opportunity

A nonprofit health plan organization needed to engage a specific target audience and drive them to enroll in Medicare programs in a short time window. Geographic restrictions around enrollment meant that the health program campaign required additional nuance for targeting and messaging.

THE GOAL:

Create a communication funnel through a multichannel campaign to engage Medicare prospects and drive response rates in a specific time frame.

Solution

IWCO developed a comprehensive strategy and the corresponding creative for a one-to-one marketing campaign that incorporated a mix of print and digital channels, including:

Our team also developed creative in alignment with channel best practices, including:

Results

IWCO’s campaign strategy and creative reduced overall costs and increased response rates for the organization’s ad campaign, helping drive awareness of and enrollment in its Medicare programs.

IMPACT

IWCO’s partnership delivered:

Reduced aggregate cost-per-sales qualified lead (CPQL) across key channels:

+29% CPQL in direct mail
+44% CPQL in social
+60% CPQL in search marketing

Other Results

+32% increase in aggregate gross response rate
+24% cost reduction in direct mail cost-per-acquisition
+39% reduction in cost per acquisition in digital

Case Studies

Driving Enrollment with a Targeted Marketing Campaign Strategy and Creative

Opportunity

THE GOAL:

Solution

Results

IMPACT

Reduced aggregate cost-per-sales qualified lead (CPQL) across key channels:

Other Results

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your business.

Get the latest insights in your inbox

Case Studies

Driving Enrollment with a Targeted Marketing Campaign Strategy and Creative

Opportunity

THE GOAL:

Solution

Results

IMPACT

Reduced aggregate cost-per-sales qualified lead (CPQL) across key channels:

Other Results

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your business.

Get the latest insights in your inbox

We Can Help. Let's Talk!