Maximizing Customer Experience with Generative AI
In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences […]
Making Better Happen for Mortgage Marketers
Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predictive Analytics By utilizing predictive […]
Direct Mail Offers a Lightbulb Moment for Email-Weary Consumers
When I explain to people what IWCO does, there’s often a bit of head-scratching when I get to our mail services. There’s an automatic assumption that mail is a dying marketing channel. This happened just recently, when I went to my sister’s house to watch a hockey game with her and my brother-in-law, Mike. (I […]
We’re Making Better Happen with Industry Leading Color Management
The world of color is constantly changing and advancing. New technologies and equipment require continuous improvement in education and implementation. During the 8 years that I have been at IWCO, we have seen many, many changes. My colleague realized early on in the process of onboarding our first digital inkjet presses that IWCO was going […]
Effective Marketing Is a Balance
Effective marketing is a two-pronged effort. There’s marketing for the purpose of brand building and positioning, and marketing for the purpose of getting, keeping, and growing customers. While both approaches have the goal of improving corporate revenue by increasing sales, these two types of marketing efforts are distinctively different from one another. Historically, Direct Response […]