Thorough Testing and Revision Creates Improved Performance
Insights Case Studies Financial Services Thorough Testing and Revision Creates Improved Performance Opportunity An online lender was looking to update its direct mail offerings to customers, applying a new strategy and updated creative developed by IWCO. THE GOAL: Drive increased response rate among new customers and increase the rate of credit card issuance to direct […]
Converting Self-Mailer to #10 and Adding Proven Best Practices Increases Sales Rate Nearly 90%
Insights Case Studies Financial Services Converting Self-Mailer to #10 and Adding Proven Best Practices Increases Sales Rate Nearly 90% Opportunity A global financial institution turned to IWCO to increase response and conversion of their self-mailer control package. THE GOAL: Improve performance, increase card issuance, and improve ROMI. Solution IWCO redesigned the control self-mailer package into […]