Direct mail has always been an essential component in your marketing strategy — but in the age of digital media, it isn’t always clear what its role should be. The good news is that, with precise targeting, analytics and hyperpersonalization driving greater audience connections and response rates, modern direct mail is more effective than ever. Our new Insights Report takes a look at the place of direct mail in your multichannel marketing strategy, some misconceptions about its strengths, and how you can leverage data and insights to drive unprecedented marketing ROI. Download it now and start seeing direct mail in a new light.