First things first. We start with a deep dive into your direct marketing data. We do this to understand your customers, what motivates them, what’s working and what’s not. Then we use data mining and analytics to not only sort through who’s responding and why, but to Power your Marketing™. Because data that doesn’t inform strategy is data you don’t need.
Using our Proprietary Intelligence model, we consider key information from your direct marketing data, and may recommend new sourcing options, to drive actionable learning and better campaign performance. This means predictive models to target the most responsive, highest-converting customers. When it’s all said and done, we stick with it to consolidate this information into a marketing database system and use it to trigger communications across all your marketing channels.