Making Better Happen for Mortgage Marketers
Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predictive Analytics By utilizing predictive […]
Analysis and Scientific Testing Drive Successful Direct Mail Strategy
Direct mail strategy can be a highly effective marketing tool when properly executed. To improve results for direct mail campaigns by incorporating analytics and scientific testing, marketers can follow these five key steps: Incorporating these best practices into your marketing efforts will help you reach your customers and prospects at the right time in the […]
Implement Hyper-Personalization Messaging in 4 Simple Steps
What is hyper-personalization? It’s an innovative method companies use to “tune” their marketing communications content to individual customers. This is done by creating targeted experiences through the use of data, analytics, and advanced technology solutions. Why the Old Ways of Personalization Don’t Work When companies take a legacy approach using broadly defined recipient segmentation and […]