Solutions
Postal Optimization
Postal Optimization that really delivers
When it comes to your direct marketing campaign, your main goal is to get it there timely, efficiently, and as cost-effectively as possible. You also don’t want to spend your days researching and worrying about complex postal compliance questions and postage savings. That’s where we come in.
We execute complex direct marketing campaigns every day, so we know that accurate data is the main driver to efficiency and cost savings.
Why Postal Optimization matters
Postage is over 60% of the cost of your direct mail campaign, and our mission is to get you the most out of every penny you spend. We’re experts in postal regulations (we helped write many of them) and postal logistics, and we’re proud to offer commingling and single-stream capabilities that make us leaders in the industry.
We spend our days finding postal savings so you don’t have to.
97%
(Sectional Center Facility — deeper in the mail stream, which qualifies for the lowest possible postage and most predictable delivery)
How IWCO makes postage work for you
With paper and postage costs on the rise, Postal Optimization and logistics can make or break your campaign. As a one-to-one performance improvement marketing partner, IWCO has the most efficient Postal Optimization strategy in the country.
Here’s how we do it:
- Physically or digitally commingling versions to pull together heavily segmented lists. Our postal optimization process earns smaller, targeted mailings similar postage cost per piece numbers achieved by large standalone mailings with greater geographic density.
- A comprehensive logistics management approach that can optimize logistics to build full-load, multi-stop, consolidator, or LTL shipments directly to USPS Sectional Center Facilities, making the most efficient use of transportation resources while still achieving each client’s delivery requirements
- Our best-in-class in-home planning, ensuring the most accurate in-home delivery dates so your direct mail offer arrives in the recipients’ hands at the perfect time
- Expertise and service offerings that allow you to take advantage of postal promotions and incentives that best fit your marketing campaign
- Walk-sequence carrier route optimization and preparation for more geographically dense and targeted mailings
“Thanks to IWCO, we received our largest postage credit approved yet by more than $5 million!”
Industry-leading expertise
Along with the right tools, we have the experience to know when to use each in order to drive the greatest postage savings, helping improve your overall marketing ROI. We take full advantage of the wealth of data available through Informed Visibility to provide improved management of in-home delivery, better reporting, and more transparency for your mailing programs.
We also assist with mail file performance by evaluating deliverability of individual records. Through this analysis, we can provide data-driven recommendations to your mail file for improvements to delivery and response rates.
Results are top-of-mind throughout the entire process — from creative design to printing and production to reporting tools and analysis. Combined with our industry-leading digital print platforms, our Postal Optimization strategies allow you to deliver the right message to the right audience at the right time while optimizing postage and delivery.