Innovations
Every year, over 30 million Americans move, and they’re eager to form new buying habits. With IWCO’s Mover Campaigns, you can get your brand in front of high-intent consumers during a period when they’re making crucial purchasing decisions.
In fact, households spend $9,000+ on goods and services within the first six months of moving, making this the perfect time to market to them. This rare window of time is when brand loyalty is flexible, and spending is higher than usual.
Movers act fast, and so should you. Our data-driven approach allows us to quickly target movers with precision, personalize each piece and optimize delivery for efficiencies. With the most accurate data, we’ll help you reach high-value prospects with the perfect offer, at the perfect time.
A recent healthcare client had this to say about our Mover Campaigns: “We came to our strategic partner IWCO with our goals of growing both our enrollments and reducing our cost of acquisition. IWCO’s data analytics team delivered… above and beyond!”
Accurate data boosts sales, maximizes ROI and accelerates customer acquisition — and speed is essential, because when capturing the attention of movers, timing is everything. Engaging them within the first 60 days of their move is 80x more effective — and they’re 5x more likely to become long-term customers. 3
Our data is the freshest and most accurate — improving our name and address accuracy by up to 20% versus a single compiled file, and making your message more relevant to potential customers.
We specialize in data-driven direct mail campaigns that ensure higher engagement and drive response. For movers, we create personalized messages based on demographics, location, behaviors, and more.
Through advanced data integration, we deliver relevant offers, like discounts, local services, and home essentials, within the timeframe when they’re looking to make those specific purchases.
Moving households are more likely to open, read, and engage in physical mail during this time, especially when it comes to coupons, special offers, personalized messages, and welcome packets.
of movers redeem coupons from merchants before, during, and after the move. 4
Say hello to your new neighbors with our Mover Campaigns.
Contact us today and start turning movers into customers.
Citations: 1, 3, 4: Modern Postcard 2: Data & Marketing Association
7951 Powers Boulevard
Chanhassen, MN 55317
Phone: (952) 474-0961
65 Steamboat Drive
Warminster, PA 18974
Phone: (215) 672-6900
100 Industrial Drive
Hamburg, PA 19526
Phone: (610) 562-1000
Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.
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