Innovations
Augmented Reality
AR and Direct Mail: A Powerful Combination
Bring your direct mail to life with Augmented Reality (AR) — an innovative media technology that turns traditional direct mail into highly personalized, interactive experiences that can enhance customer engagement and improve brand awareness while qualifying for postage discounts.
Tell your brand story with AR-enabled direct mail:
- Create interactive AR videos, 3D presentations, immersive catalogs, and more
- Captivate users and bring your brand to life with engaging interactive experiences
- Capture customer attention and increase campaign performance
- Get in-depth campaign response insights and personalize with customer data
Deliver smarter direct mail
By simply adding a QR code to your direct mail, users can enjoy a 3D experience on their mobile device that showcases your brand, product, and services in a powerful, innovative way.
Breathe new life into your direct mail with AR
This innovative hybrid approach leverages the immersive nature of AR, enriched with a wealth of data, to deliver interactive content through the trusted medium of direct mail. Our team of experts can also provide detailed reporting and analytics to support interaction with an Augmented Reality experience.
What is Interactive Direct Mail?
- AR content delivered via QR code
- Seamlessly embedded call to action (CTA)
- Combines multiple simultaneous digital channels
- Delivers increased campaign performance
- May qualify for a mailing discount1
Combining data-driven AR with direct mail delivers:
- Powerful direct mail performance improvements
- Enhanced personalization opportunities
- Immersive consumer experiences
- Enriched data capture and utilization capabilities
See how AR can add a new dimension to your campaign
Adding AR to direct mail can significantly improve response rates — one AR promotion saw direct mail response rates grow from 2-3% to 35%.2 Here’s an example of how a campaign can work:
Ready to go deeper with your direct mail?
Contact us today to learn how you can create memorable interactive experiences with direct mail that help drive response rates and improve your marketing ROI.
Citations:
1: 2025 USPS Integrated Technology Promotion: https://postalpro.usps.com/promotions/25-it
2: Ryan Kiley of Ricoh – PI World, May 2018