Innovations
Bring your direct mail to life with Augmented Reality (AR) — an innovative media technology that turns traditional direct mail into highly personalized, interactive experiences that can enhance customer engagement and improve brand awareness while qualifying for postage discounts.
By simply adding a QR code to your direct mail, users can enjoy a 3D experience on their mobile device that showcases your brand, product, and services in a powerful, innovative way.
This innovative hybrid approach leverages the immersive nature of AR, enriched with a wealth of data, to deliver interactive content through the trusted medium of direct mail. Our team of experts can also provide detailed reporting and analytics to support interaction with an Augmented Reality experience.
Adding AR to direct mail can significantly improve response rates — one AR promotion saw direct mail response rates grow from 2-3% to 35%.2 Here’s an example of how a campaign can work:
Contact us today to learn how you can create memorable interactive experiences with direct mail that help drive response rates and improve your marketing ROI.
Citations:
1: 2025 USPS Integrated Technology Promotion: https://postalpro.usps.com/promotions/25-it
2: Ryan Kiley of Ricoh – PI World, May 2018
7951 Powers Boulevard
Chanhassen, MN 55317
Phone: (952) 474-0961
65 Steamboat Drive
Warminster, PA 18974
Phone: (215) 672-6900
100 Industrial Drive
Hamburg, PA 19526
Phone: (610) 562-1000
Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.
For media inquiries, contact us here