Multi-channel, multi-touch campaign earns coveted USPS Gold Mailbox
Chanhassen, Minn. (March 31, 2022) – IWCO Direct, a leading provider of data-driven performance marketing solutions, won two International ECHO Awards from the Association of National Advertisers (ANA) earlier this week, following up on their 2021 ECHO Award. ECHO Award winners represent the world’s greatest data-driven storytellers who drive creativity and results. IWCO was the sole winner of the Gold Mailbox Award, sponsored by the U.S. Postal Service. Winning the Bronze Customer Acquisition Campaign ECHO Award this year was icing on the cake. Both awards recognized the company for an extraordinarily successful healthcare marketing program, which included a multi-channel, multi-touch campaign driven by targeted direct mail efforts. The campaign exceeded all performance metrics and delivered significant increases in conversion rates while reducing cost per acquisition (CPA).
There were ambitious goals for this campaign, which were significantly exceeded. The overall objectives for the campaign were to inspire behavior change, boost program enrollment, and reduce the cost per acquisition (CPA) by 20%. The results consistently and significantly exceeded expectations throughout the campaign of five, impactful direct mail touches supported by companion digital channels to drive ever higher effectiveness. In the end, the conversion rates were 77% above projections, and CPA was reduced by 60%.
“It is an honor to have the creativity and expertise of our Marketing Creative Services team recognized in such a competitive, international arena. It is especially gratifying to earn an ECHO Award two years in a row,” said Gary Masse, CEO of IWCO Direct. “This achievement reflects the marketing leadership IWCO Direct brings to all our clients.”
ANA hosted an ECHO Awards Gala on March 29, 2022, during which IWCO Direct received these awards. IWCO Direct’s entry was one of 82 winners in 29 categories. This year’s competition attracted entries from more than 15 different countries, and each region of the globe was represented with entries.
About IWCO Direct
As a leading provider of data-driven performance marketing solutions, IWCO Direct’s Power your Marketing™ approach drives response across all marketing channels to create new and more loyal customers. The company’s full range of services includes strategy, creative, and execution for omnichannel marketing campaigns, along with one of the industry’s most sophisticated postal logistics strategies for direct mail. Through Mail-Gard®, IWCO Direct offers business continuity and disaster recovery services to protect against unexpected business interruptions, along with providing print and mail outsourcing services. The company is ISO/IEC 27001 Information Security Management System (ISMS) certified through BSI, reflecting its commitment to data security. Stay current on direct marketing trends, industry news, postal regulations, and more by subscribing to IWCO Direct’s SpeakingDIRECT blog and following the company on LinkedIn.