IWCO Direct Recognized with 2022 International ECHO Awards

March 31, 2022

Chanhassen, Minn. (March 31, 2022) – IWCO Direct, leading provider of data-driven performance marketing solutions, won two International ECHO Awards from the Association of National Advertisers (ANA) earlier this week, following up on their 2021 ECHO Award. ECHO Award winners represent the world’s greatest data-driven storytellers who drive creativity and results. IWCO was the sole winner of the Gold Mailbox Award, sponsored by the U.S. Postal Service. Winning the Bronze Customer Acquisition Campaign ECHO Award this year was icing on the cake. Both awards recognized the company for an extraordinarily successful healthcare marketing program, which included a multi-channel, multi-touch campaign driven by targeted direct mail efforts. The campaign exceeded all performance metrics and delivered significant increases in conversion rates while reducing cost per acquisition (CPA).

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IWCO Direct Strengthens Balance Sheet to Drive Long-Term Growth

February 25, 2022

Cerberus-Led Investor Group Acquires Ownership of IWCO and Completes a $55 Million Capital Investment to Build on the Company’s Market-Leading Solutions Appoints Gary Masse as Chief Executive Officer CHANHASSEN, MN – February 25, 2022 – IWCO Direct (“IWCO” or the “Company”), a leading provider of data-driven direct marketing solutions, announced today that it has completed […]

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Printing Impressions Xchange: Why IWCO Direct Bought Seven HP Inkjet Web Presses

December 7, 2021

Rick Neumann, VP of Minnesota Operations at IWCO Direct, recently spoke with Mark Michelson, editor-in-chief of Printing Impressions, on how the new fleet of HP PageWide color inkjet web presses will be deployed in IWCO Direct’s digital print platform. He also explained how the new technology will benefit clients’ direct mail programs.

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IWCO Direct Chooses HP PageWide Web Presses to Accelerate Delivery of Marketing Communications

November 22, 2021

HP Inc. (NYSE: HPQ) and IWCO Direct, today announced a strategic agreement for the supply of a fleet of HP PageWide Web Presses that will enable IWCO Direct to deliver smarter products for its customers in offset color quality at a faster speed, while offering more flexibility in scheduling and mail piece design.

John Ashe, IWCO Direct CEO observed, “This HP technology upgrades our data-driven performance marketing services to maximize the return on marketing investment (ROMI) for our clients, which is critical in today’s climate. Our clients value the effectiveness of direct mail, but want to produce it faster and integrate it with companion channels, so they can reach their recipients more quickly with personalized, relevant messages.”

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