James Capstick Joins IWCO Direct as Chief Sales Officer

September 12, 2022

Chanhassen, Minn. (September 12, 2022) – IWCO Direct, a leading provider of data-driven performance marketing results, announced today that James Capstick has joined the company as Chief Sales Officer. Capstick is an accomplished senior leader and sales executive with an impressive track record of serving clients by building and retaining high-performing sales teams while managing high-volume business operations.

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IWCO Direct Recognized with 2022 International ECHO Awards

March 31, 2022

Chanhassen, Minn. (March 31, 2022) – IWCO Direct, leading provider of data-driven performance marketing solutions, won two International ECHO Awards from the Association of National Advertisers (ANA) earlier this week, following up on their 2021 ECHO Award. ECHO Award winners represent the world’s greatest data-driven storytellers who drive creativity and results. IWCO was the sole winner of the Gold Mailbox Award, sponsored by the U.S. Postal Service. Winning the Bronze Customer Acquisition Campaign ECHO Award this year was icing on the cake. Both awards recognized the company for an extraordinarily successful healthcare marketing program, which included a multi-channel, multi-touch campaign driven by targeted direct mail efforts. The campaign exceeded all performance metrics and delivered significant increases in conversion rates while reducing cost per acquisition (CPA).

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IWCO Direct Strengthens Balance Sheet to Drive Long-Term Growth

February 25, 2022

Chanhassen, MN – February 25, 2022 – IWCO Direct (“IWCO” or the “Company”), a leading provider of data-driven direct marketing solutions, announced today that it has completed a transaction supported by an investor group led by an affiliate of Cerberus Capital Management, L.P. (“Cerberus”), and has appointed Gary Masse as Chief Executive Officer.

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