News

In the Know: News from IWCO Direct

link https://www.iwco.com/news/

IWCO Direct Chooses HP PageWide Web Presses to Accelerate Delivery of Marketing Communications

November 22, 2021

HP Inc. (NYSE: HPQ) and IWCO Direct, today announced a strategic agreement for the supply of a fleet of HP PageWide Web Presses that will enable IWCO Direct to deliver smarter products for its customers in offset color quality at a faster speed, while offering more flexibility in scheduling and mail piece design.

John Ashe, IWCO Direct CEO observed, “This HP technology upgrades our data-driven performance marketing services to maximize the return on marketing investment (ROMI) for our clients, which is critical in today’s climate. Our clients value the effectiveness of direct mail, but want to produce it faster and integrate it with companion channels, so they can reach their recipients more quickly with personalized, relevant messages.”

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IWCO Direct Names Mark Pritchard as Chief Financial Officer

October 12, 2021

Chanhassen, Minn. (October 12, 2021) – IWCO Direct, a leading provider of data-driven performance marketing solutions, announced it has named Mark Pritchard to serve as its Chief Financial Officer. Pritchard has extensive experience driving change, efficiency, and continuous improvement across an array of industries including retail, business services, technology, and direct marketing. He will lead IWCO Direct’s Finance, Supply Chain Management, and IT teams and report to CEO John Ashe.

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Direct Marketing Sales Executive Dave Ciocchi Joins IWCO Direct as Senior Vice President of Sales and Customer Solutions

September 2, 2021

Chanhassen, Minn. (September 2, 2021) – IWCO Direct, a leading provider of data-driven performance marketing solutions, announced Dave Ciocchi has joined the company as Senior Vice President of Sales and Customer Solutions. Ciocchi is an accomplished sales leader with substantial experience in the direct marketing industry and a deep understanding of today’s customer needs. He […]

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Reid Holmes Named New Executive Creative Director at IWCO Direct

August 24, 2021

Chanhassen, Minn. (August 24, 2021) – IWCO Direct, a leading provider of data-driven performance marketing solutions, has named Reid Holmes as its new Executive Creative Director. Holmes brings more than 25 years of experience in marketing to the company, where he will lead the Creative Services team in their work developing creative strategies that deliver […]

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