Go beyond basic demographics with deep-dive direct marketing strategies to achieve the value, response, and return on marketing investment (ROMI) you need on every campaign. Success in direct marketing is defined by how well you’re able to identify, segment, and target the people most likely to respond, engage, and convert.

With our sophisticated direct marketing strategies, tools, and expertise, IWCO Direct digs deeper than demographics to predict attitudes, analyze behavior, and focus your marketing efforts for better return on investment.

Data guides our strategy and creative through production and evaluation. Whether you’re looking for new customers, earning the loyalty of existing customers, or winning back lapsed customers, IWCO Direct’s direct marketing strategies use every data point available to structure, plan, and execute your multichannel campaigns to achieve your objectives.

Applying the proper strategy involves planning the right use of data, reading previous results, designing creative, and developing an effective test plan. We implement these strategic standards on all marketing levels, ranging from creating high-level marketing campaigns to fine-tuning the seemingly minor details of a single piece. We continually experiment with offers, creative, targeting, segmentation, and analysis in an organized and strategic way to ensure enduring success.


link https://www.iwco.com/creating-customers/strategy/