Maximizing Customer Experience with Generative AI
In today’s fast-paced business landscape, incorporating generative AI has become increasingly enticing. Harnessing generative AI’s capabilities for improving customer experience is an exciting challenge that many organizations are beginning to explore. David Klempke, Director of Client Marketing Technology Solutions at IWCO, shares three practices marketers can adopt to leverage generative AI to enhance customer experiences […]
Making Better Happen for Mortgage Marketers
Marketers in the mortgage space may find it harder than ever to reach their sales goals. To combat increasing costs (paper and postage) and lower consumer interest in refinancing at today’s higher rates, consider the following techniques to make your direct mail and companion marketing efforts work harder for you: Predictive Analytics By utilizing predictive […]
Analysis and Scientific Testing Drive Successful Direct Mail Strategy
Direct mail strategy can be a highly effective marketing tool when properly executed. To improve results for direct mail campaigns by incorporating analytics and scientific testing, marketers can follow these five key steps: Incorporating these best practices into your marketing efforts will help you reach your customers and prospects at the right time in the […]
Direct Mail Offers a Lightbulb Moment for Email-Weary Consumers
When I explain to people what IWCO does, there’s often a bit of head-scratching when I get to our mail services. There’s an automatic assumption that mail is a dying marketing channel. This happened just recently, when I went to my sister’s house to watch a hockey game with her and my brother-in-law, Mike. (I […]
We’re Making Better Happen with Industry Leading Color Management
The world of color is constantly changing and advancing. New technologies and equipment require continuous improvement in education and implementation. During the 8 years that I have been at IWCO, we have seen many, many changes. My colleague realized early on in the process of onboarding our first digital inkjet presses that IWCO was going […]
We’re Making Better Happen with our Enhanced Strategic Planning Process
IWCO is advancing direct mail marketing with our hyper-personalization, digital print capabilities, and companion-channel marketing strategies. Our success is no accident. It is the result of our entire leadership team and colleagues’ focus on our Company’s strategic plan. The Importance of Strategic Planning Have you ever looked into your full refrigerator, but still didn’t know […]
We’re Making Better Happen with Focused Print and Mail Recovery Services
Mail-Gard® is IWCO’s answer to the need for Business Continuity (BC) and Disaster Recovery (DR). At Mail-Gard, critical communications business continuity, disaster recovery, and print-to-mail outsourcing services for overflow work have protected Fortune 1000 companies, local industries, and state and federal clients from serious business interruptions since 1996. We offer our clients a dedicated location […]
Effective Marketing Is a Balance
Effective marketing is a two-pronged effort. There’s marketing for the purpose of brand building and positioning, and marketing for the purpose of getting, keeping, and growing customers. While both approaches have the goal of improving corporate revenue by increasing sales, these two types of marketing efforts are distinctively different from one another. Historically, Direct Response […]
We’re Making Better Happen with Enhanced Data and Analytics
Successful new customer acquisition depends on delivering the right message to the right prospect through the right channel at the right time. Significantly higher year-over-year marketing expenses coupled with intense competition for new customers has substantially increased our clients’ cost-per-acquisition (CPA) while decreasing potential customer lifetime value. To mitigate the impact of these trends it […]
Implement Hyper-Personalization Messaging in 4 Simple Steps
What is hyper-personalization? It’s an innovative method companies use to “tune” their marketing communications content to individual customers. This is done by creating targeted experiences through the use of data, analytics, and advanced technology solutions. Why the Old Ways of Personalization Don’t Work When companies take a legacy approach using broadly defined recipient segmentation and […]