Insights
Financial Services
A client merger and subsequent rebrand inspired a national personal lending organization to overhaul its direct mail approach.
Ensure the client was targeting potential and existing loan applicants with the most effective outreach possible.
IWCO recommended a Test and Learn strategy to optimize the client organization’s segmentation strategy, formats, copy, and design of its direct mail campaign for loan applications.
The Test and Learn approach included:
A/B split testing: Including mail packages with personalized plastic cards vs. packages with no card
Multivariate testing model
Leveraged IWCO’s dynamic content management (DCM) capability
The Test and Learn strategy revealed specific card attributes that improved response included:
Over 9 years, IWCO’s partnership leveraged strategic testing and insights to deliver the following enhancements:
in the homeowner loan segment
in the renter loan segment
across ALL segments
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