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Case Studies

Property & Casualty Insurance

Combining Winning Direct Mail Designs to Improve Campaign Performance

Opportunity

A leading property and casualty insurance organization was looking to revisit and refresh its direct mail packages focused on auto insurance.

THE GOAL:

Update existing direct mail campaign materials to improve performance.

Solution

IWCO implemented a test-and-learn strategy to identify the best direct mail creative tactics to support the client’s campaign.

 

The IWCO team leveraged A/B split testing using high-performing formats and design best practices to identify the winning creative.

Results

IWCO’s test-and-learn strategies helped the client identify the winning combination of direct mail format and design practices to drive increased response rates with their target audience.

 

IWCO also introduced a pre-mail email campaign tactic to generate additional awareness and engagement with the client organization’s target audiences.

IMPACT

IWCO’s partnership delivered:
  • 31% average improved response lift vs. control

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