Introducing the New IWCO—We’re Making Better Happen℠

About the Author

Picture of Gary Masse

Gary Masse

Gary is leading IWCO initiatives to build advanced solutions that better serve our clients and drive our strategic growth by leveraging his nearly 40 years of strategic, commercial, and operational experience. Prior to IWCO, he led Stant Corporation, a world leader in the design and manufacturing of vapor management and fuel delivery systems for the automotive and heavy-duty truck industries.

Gary also served as President and CEO of Coveris, a $2.7B global plastics packaging and specialty coatings company. Earlier in his career, he worked for Danaher Corporation in several executive roles. He started his career at General Electric on the Manufacturing Management Program and progressed to roles of increasing responsibility.

As I wrote last summer, I’m very excited to see progress on our continued efforts to transform IWCO into an even better partner for our clients. And that includes today’s announcement: We’re relaunching our brand with a new name (we’re now “IWCO”), logo, identity, website, and brand platform, Making Better HappenSM. But what hasn’t changed is our relentless pursuit of better results for our clients, which has been in the DNA of our company since it was founded more than 50 years ago. It’s the spirit that drives us to provide world-class data, analytics, creative, and production capabilities to constantly identify, focus, and communicate for our clients in ever more effective ways, working with partners who share our tireless demand for better performance.

What Making Better HappenSM Means for Our Clients

What does better really mean? It’s the driving force behind our new name, updated look, expanded services, and advanced technology. It’s also who we’ve always been: We produce better results for our clients. We never believe good enough is good enough. We strive for better efficiency, better cost containment, and better performance, all adding up to better results because we know that when we do that, everybody wins.

Pursuit of “better” means we never stop striving to improve. There’s no finish line to cross. Striving for better takes dedication, will, ambition, and a willingness to roll up our sleeves and get to work. We have that in spades at IWCO, along with the talented workforce and the Lean Manufacturing system needed to make it happen. It’s great to be the best; but we still want to be better.

The better that we’re aiming for isn’t actually about us, it’s about our clients. The improvements to our processes, the investments in our technology, and the increase in our efficiencies are all means to an end: driving better results for our clients. That’s the metric that matters. When we are able to improve our clients’ 1:1 programs with faster turn times, increased responses, and stronger results, our first thought is how we can make a program even better.

How We’re Bringing Better to Life

We’re bringing our new brand to life through our proprietary BETTERImpact System, which delivers an average program improvement of more than 50 percent. It combines our industry-leading, data-driven marketing technology and production platform with extensive in-house experience in concepting, design, and testing both mail and omnichannel marketing campaigns to drive continuous program improvement and better campaign results.

The BETTERImpact System, features streamlined, tailored workflow processes with a comprehensive set of marketing technology applications that enable marketers to create and manage complex, personalized, targeted communications across channels quickly and easily. It leverages a powerful combination of strategy, data, and predictive analytics to create targeting and segmentation solutions that connect the right audience with the right messages at the right time to make marketing campaigns more responsive and drive higher conversion.

We’re also pursuing better with a $40 million investment in cutting edge production technology to maximize efficiency and performance. Through shortened manufacturing timelines, deeper levels of personalization, and an expanded array of impactful direct mail designs, we’re able to create packages that gain attention and, more importantly, response from recipients.

Better Partnership to Achieve Better Results

Our team is eager to show how we can continue Making Better HappenSM for you. We believe the timing is perfect to reintroduce ourselves to a marketing world hungry for better results from every dollar invested. That’s why this morning’s announcement has me so excited.

Please explore the rest of our enhanced website to gain a better understanding of what the new IWCO can do for the success for your marketing program. Contact us to learn more. We look forward to showing you how a partnership with IWCO can Make Better HappenSM for your marketing program.

Click here to download a PDF version of the news release

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