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Articles by Mike Dietz

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Woman seated at her laptop looking confused and upset while reviewing a piece of direct mail

How to Avoid Four Common Direct Mail Design Mistakes

Posted June 4, 2019 by in Creative

You know when you’re riffling through your mail and you find a direct mail piece that is down-right painful? Where you see it and think to yourself, “Who on Earth thought this was a good idea?” and then toss it into a pile, never to be seen again? I come across a lot of direct mail design mistakes [...]

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man thinking about direct mail formats

5 Questions a Designer Asks About Direct Mail Formats

Posted March 6, 2019 by in Creative

Those who have ever designed direct mail before—or even those who pay attention to what’s in their mailbox—know there are plenty of direct mail format options out there. Self-mailers, #10 envelopes, snap-packs, monarch-sized pieces… the list goes on and on. Likewise, there are a lot of factors in choosing a direct mail format for your  […]

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3 Tips for More Engaging Mailpiece Design in 2019 – IWCO Direct

Three More Tips to Make Your Mailpiece Design More Engaging

Posted February 1, 2019 by in Creative

A few days ago, my colleague Marcus Johnson provided seven tips to make direct mail marketing copy more engaging. I think you’ll find that many of those tips cross over from copy into design, and that’s for a good reason: The effectiveness of direct mail relies heavily on how well the marketing copy and mailpiece design work together to engage the audience and prompt them to take action [...]

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Steve Myrvold, EVP of Operations and Customer Experience, Elected to the APTech Board of DirectorsRead More
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