Power your Marketing.


Articles by Kurt Ruppel

Blog Archive


Postal Service Announces January Postage Pricing and Upcoming Mailing Promotions

Posted October 19, 2022 by in Postal Issues Updates

On October 7, the Postal Service filed its proposal to adjust postage pricing for Market Dominant products in January 2023 with the Postal Regulatory Commission (PRC). The PRC has 45 days to review the proposal, so we should know their decision on whether to approve the proposal just before Thanksgiving.  The effective date for the new postage prices is Sunday, January 22, 2023, and the overall average proposed price increase at the class level is 4.2%, but we all know the devil is in the details for price changes like this. Let’s look at a few of them:

Read More

A Data-Driven Marketing Strategy Isn’t Optimized Without Mail

Posted September 14, 2022 by in Strategy and Analysis

The ability to successfully use data to optimize omnichannel marketing campaigns is something we are proud of at IWCO Direct. Our commitment to achieving reliably better results offers our clients program improvements of up to 50%. That’s why I was excited when I had the opportunity to take a deep dive into the role of data to enhance response rates and Return on Investment (ROI) during the recent Association of National Advertisers (ANA) Data & Direct Marketing Virtual Half-Day Conference, Optimizing Your Data-Driven Direct Marketing Strategy, hosted by American Express.

Read More

IWCO Direct Presents Live at NPF “Direct Mail: The Key to Marketing Success”

Posted May 11, 2022 by in Announcements, Postal Issues Updates

Wow! Who would have thought when the postal community gathered in May 2019 for the National Postal Forum (NPF) in Indianapolis that it would be three long years before our community could get together in-person again? That’s why this admitted “postal geek” is so eager to reconnect with his mailing industry friends at this year’s National Postal Forum at the Phoenix Convention Center, where the theme will be “Facing the Future. Together.”

Read More

USPS Mailing Promotions Make Your Direct Mail More Compelling and Reduce Cost

Posted January 12, 2022 by in Direct Mail Marketing, Postal Issues Updates

At IWCO Direct, we spend a great deal of time thinking about what drives the success of our clients’ marketing programs, which includes taking advantage of available promotions that can help marketers drive more robust response at a lower cost.   As my colleague Marcus Johnson discussed last week, direct mail remains an essential part  […]

Read More

Digital Commingling: The Next Step in Postage Optimization

Posted December 1, 2021 by in Postal Issues Updates

Optimizing postage spend is built into IWCO Direct’s DNA. In our announcement last week on the addition of seven new HP digital presses we discussed how our new equipment will drive shorter production cycles with less time from data to delivery for our clients. Another benefit this expansion of our industry-leading digital print platform offers is the ability to further optimize postal qualification and manage postage spend through a process called digital commingling.

Read More

To the USPS: Focus on Mail Volume Growth, Not Postage Rate Increases

Posted August 4, 2021 by in Postal Issues Updates

After the U.S. Postal Service (USPS) released its 10-year strategic plan, Delivering for America, I shared my thoughts on the strengths and weaknesses of the plan. Two of my largest concerns were the limited focus on growing mail volume and the plan’s reliance on price increases to drive financial stability. Since the plan was released, the USPS has proposed the largest postage rate increase in 15 years.

Read More

USPS Promotions are Becoming More Important Than Ever

Posted July 7, 2021 by in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates

With a significant postage rate increase on the horizon, the postage discounts that can be earned from participating in USPS promotions have become increasingly important to many marketers. As an added bonus, these promotions encourage marketing techniques that can make the direct mail portion of multichannel campaigns more relevant and engaging for the recipients, driving higher response and greater return on marketing investment (ROMI). Here are some key details and dates for the more popular mailing promotions:

Read More

IWCO Direct’s Postal Optimization Strategies Can Help You Offset the 2021 Postage Rate Increase

Posted June 2, 2021 by in Postal Issues Updates

The U.S. Postal Service—despite its promise to “apply judicious and prudent strategies” in the use of additional rate authority it recently acquired from the Postal Regulatory Commission (PRC)— has proposed a postage rate increase averaging 6.8% for First-Class and Marketing Mail, which if approved will take effect August 29. This represents the full amount of  […]

Read More

Join us for Walk-in Wednesdays hiring events on our Chanhassen campus! Learn More
keyboard_arrow_upBack to top