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Articles by Kurt Ruppel

Blog Archive


To the USPS: Focus on Mail Volume Growth, Not Postage Rate Increases

Posted August 4, 2021 by in Postal Issues Updates

After the U.S. Postal Service (USPS) released its 10-year strategic plan, Delivering for America, I shared my thoughts on the strengths and weaknesses of the plan. Two of my largest concerns were the limited focus on growing mail volume and the plan’s reliance on price increases to drive financial stability. Since the plan was released, the USPS has proposed the largest postage rate increase in 15 years.

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USPS Promotions are Becoming More Important Than Ever

Posted July 7, 2021 by in Direct Mail Tips, Direct Marketing Trends, Postal Issues Updates

With a significant postage rate increase on the horizon, the postage discounts that can be earned from participating in USPS promotions have become increasingly important to many marketers. As an added bonus, these promotions encourage marketing techniques that can make the direct mail portion of multichannel campaigns more relevant and engaging for the recipients, driving higher response and greater return on marketing investment (ROMI). Here are some key details and dates for the more popular mailing promotions:

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IWCO Direct’s Postal Optimization Strategies Can Help You Offset the 2021 Postage Rate Increase

Posted June 2, 2021 by in Postal Issues Updates

The U.S. Postal Service—despite its promise to “apply judicious and prudent strategies” in the use of additional rate authority it recently acquired from the Postal Regulatory Commission (PRC)— has proposed a postage rate increase averaging 6.8% for First-Class and Marketing Mail, which if approved will take effect August 29. This represents the full amount of  […]

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Breaking Down the USPS Strategic Plan – Areas of Support and Concern

Posted March 31, 2021 by in Postal Issues Updates

Last week, the U.S. Postal Service released its long-awaited 10-Year Strategic Plan. The plan, entitled Delivering for America, outlines how the Postal Service proposes to achieve financial stability over the next ten years. As with any plan of this scope and scale, there are aspects many postal stakeholders can support and other aspects that may cause stakeholders concern.

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Direct Mail Advice for Marketers Planning Fall Mailings

Posted August 28, 2020 by in Direct Mail Marketing, Postal Issues Updates

On Wednesday, we took a high-level look at concerns about operational changes that are happening at the U.S. Postal Service and have been a prominent part of recent news cycles. Today, we’re offering direct mail advice to  marketers on what they need to understand about working with the Postal Service while planning their fall direct  […]

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The Postal Service Will be Here Tomorrow – Despite What You’ve Seen in the Media

Posted August 26, 2020 by in Postal Issues Updates

The U.S. Postal Service has been the trending story in the news cycle for the last few weeks, raising questions about a variety of Postal Service issues including mail delivery, operational changes, removal of equipment, and USPS finances. As a result, marketers are asking questions about what to expect in the coming weeks and months,  […]

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Earn a Postage Discount While Enhancing Your Marketing Campaign with Informed Delivery

Posted July 29, 2020 by in Direct Mail Tips, Postal Issues Updates

In a little more than a month, the Postal Service’s Informed Delivery mailing promotion will give marketers the opportunity to earn a two percent postage discount while expanding the reach of their direct mail campaigns. Informed Delivery is a USPS product that seamlessly links your mailpiece to digital experiences. It works by sending subscribers an  […]

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