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Articles by Kurt Ruppel

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Megan Brennan presenting at the 2019 National Postal Forum in front of a banner that reads

The 2019 National Postal Forum Highlights the Ability of Mail to Enhance Marketing Campaigns

Posted May 14, 2019 by in Postal Issues Updates

The National Postal Forum completed its victory lap in Indianapolis last week, providing inspiration and tools to achieve direct mail success. In her keynote address, Postmaster General Megan Brennan reminded attendees, “digital can’t do it alone.” She encouraged marketers to create mail that adds value by delivering exceptional customer experiences [...]

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Close view of a formula one car on a race track with the driver carrying a winning checkered flag. Modelling and design are my own. Very high resolution 3D render.

Take the Checkered Flag at the 2019 National Postal Forum

Posted April 17, 2019 by in Postal Issues Updates

Start your engines! The National Postal Forum, the year’s premier postal event, begins its high-octane run in Indianapolis, Indiana, on May 5. The theme of this year’s event is “Growth Driven: Fueling Your Mailing and Shipping Success,” and the IWCO Direct team is ready to expand our knowledge to ensure we’re geared up to drive mailing success for our clients [...]

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Latest Postal News for Spring 2019 – IWCO Direct

Why You Should Care About the Latest Postal News

Posted March 27, 2019 by in Postal Issues Updates

Have you heard of Areas Inspiring Mail (AIM)? It’s a Postal Service program that offers mailers and marketers the opportunity to meet with USPS Area and Headquarters leaders to learn about the latest postal news and initiatives and how to integrate mail into omnichannel marketing campaigns. I have the privilege of serving as the industry  […]

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What We're Reading: Seth Godin's "This is Marketing" – IWCO Direct

This is Marketing: A Marketing Philosophy Built on Making Connections and Meeting Needs

Posted January 11, 2019 by in Direct Marketing Trends

I’ve been a Seth Godin fan since the days of purple cows, so I was excited to discover his most recent book, This is Marketing. In his latest work, Godin reminds us that “marketing involves very little in the way of shouting, hustling, or coercion.” Instead, he describes effective marketing as “understanding our  […]

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