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Articles by Debora Haskel

Blog Archive


ANA Data & Analytics Conference: Expert Advice to Sustain, Grow, & Transform Direct Mail

Posted September 23, 2020 by in Direct Marketing Trends

The second annual ANA Data & Analytics Conference, hosted by American Express, was virtual this year, but its impact and insights were very real. ANA promised the audience would hear from key experts on innovation in data-driven tools and new technologies, personalization, brand and creative techniques founded in neuro-marketing, as well as the latest in compliance and privacy laws. More than 20 of my IWCO Direct colleagues registered for the event, and all who dialed in agreed it was a rousing success.

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ANA Masters of Data and Technology Conference Showcases Drivers of Growth

Posted February 20, 2020 by in Direct Marketing Trends, Strategy and Analysis

Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference

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Data Drives the Top 2020 Marketing Trends

Posted January 15, 2020 by in Strategy and Analysis

I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list.

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The ANA Needs Your Help Fighting the CCPA and Other Data Privacy Legislation – IWCO Direct

Help ANA Develop a New Paradigm to Benefit Consumers and Businesses

Posted March 8, 2019 by in Direct Marketing Trends

“Data Privacy Legislation Isn’t Confined to California.” A few weeks ago, I wrote that sentence in a blog recapping the work being done by ANA and DMA to advocate for the future of direct marketing amid the potential overreach of new data privacy restrictions like the California Consumer Privacy Act (CCPA). I have rarely been accused of being understated, but that statement now seems like the opposite of hyperbole [...]

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Our Favorite (and Least Favorite) 2019 Super Bowl Ads – IWCO Direct

Who Won and Who Lost in Our Super Bowl Ad Review

Posted February 5, 2019 by in Creative

We couldn’t help but notice that this year’s Super Bowl ads would be reaching out to women, showcasing women, and focusing on women, so it only made sense to ask five women from IWCO Direct to review this year’s ads. While every response to this request was an enthusiastic variation of, “Count me in,” the  […]

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2018 Stats Show that Direct Mail Response Rates Dominate Other Channels – IWCO Direct

The Latest Direct Mail Response Rate Data from DMA Will Leave You Speechless

Posted January 16, 2019 by in Direct Marketing Trends, Strategy and Analysis

Those who know me understand I’m rarely at a loss for words, but after reviewing the direct mail response rates cited in the recently released 2018 DMA Response Rate Report (DMA membership required, fees apply), I was left a little speechless. Even though we’ve historically seen direct mail lead the pack when it comes to  […]

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IWCO Direct Welcomes Sarah Corrigan as Senior Vice President Human Resources/Environment Health and SafetyLearn More
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