Articles by Debora Haskel
Blog Archive
How Chewy Combines Mail and Service Excellence to Drive Customer Loyalty
Dog lovers quickly agree that our pets are members of the family. According to a recent Fortune-Morning Consult Poll, 76% of owners classify their pets as “beloved members of the family,” compared to the 19% who responded that they’re …
More Thoughts on the 2017 DMA Response Rate Report
History is repeating itself as last month’s post on the latest edition of the DMA Response Rate Report is continuing to attract many subscribers and new readers. Clearly, marketers are anxious to find a way to benchmark their multichannel marketing …
Know Your Customers or You’re “Just Talking,” Says the 2017 DMA Response Rate Report
The 2017 DMA Response Rate Report is the first edition of the annual study since the Direct Marketing Association rebranded as the Data & Marketing Association. The introduction to this year’s report concludes with a succinct statement: “Using data …
Say Cheese! See the Pics and What We Learned at Our Recent Photo Shoot
I learned an important lesson a few weeks ago: People do not like to have their picture taken. I mistakenly thought that in the age of smartphone cameras and selfies, having your picture taken would have become less intimidating. The …
A Sneak Peek into Being a Participant in the USPS Household Diary Study
The USPS Household Diary Study is one of my go-to resources for statistics about mail and attitudes toward mail. Until last week, I confidently quoted the information provided in the study without much thought to how the information is gathered. …