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Articles by Debora Haskel

Blog Archive


ANA Masters of Data and Technology Conference Showcases Drivers of Growth

Posted February 20, 2020 by in Direct Marketing Trends, Strategy and Analysis

Since the Association of National Advertisers (ANA) announced its acquisition of DMA in 2018, the IWCO Direct team has been listening and watching to see if, as my colleague Tedd Aurelius described it, the ANA lifeline would keep DMA afloat. As we prepare to attend our first ANA Masters of Data and Technology conference

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Data Drives the Top 2020 Marketing Trends

Posted January 15, 2020 by in Strategy and Analysis

I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list.

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