Articles by Debora Haskel
Blog Archive
How a “Truly Exceptional” Personalized Customer Experience Won My Loyalty
Newton’s Third Law says every action has an equal and opposite reaction. It appears the experience of shopping for a new car follows the same law. Last month, my colleague Ashley Leone wrote about the awful car shopping experience she had that started with a lazy, sloppy email exchange and never improved from there. It […]
After the Super Bowl Comes to Our Hometown: We Boldly Review The Ads
Our Super Bowl ad review took a year off so our IWCO Direct Minnesota team could prepare to host the Super Bowl in the “Bold North.” Our Pennsylvania team was already busy cheering on and celebrating the victory by the underdog Eagles. As Mike Ertel describes it, “Minnesota has been preparing for the big game […]
Humans vs Robots Parts 2: Artificial Intelligence Report Shows Why Humans Still Matter in 2018
Happy New Year! Reports that SpeakingDIRECT will be written by robots in 2018 are greatly exaggerated. As promised last week, our first blog of 2018 will recap Forrester’s recent report titled, “Artificial Intelligence With The Human Touch.”
Humans vs Robots Part 1: Amazon’s New Human Touch on Packaging Algorithms
The deadline for this blog was fast approaching but putting pen to paper (OK – fingers to keys) had to wait until the holiday clean-up was accomplished and the trip to the local recycling center (aka “the dump”) was completed. Our recycling center requires all non-recyclable waste to be disposed of in special bags that […]
Alan Schulman’s &THEN Keynote Inspires and Provokes
Part 1 of my &THEN recap ended with a teaser about the most entertaining keynote I’ve seen in a long time. After reviewing my (pages and pages of) notes, I realize describing Alan Schulman’s session on “Creativity Loves Data” as just “entertaining” does not do it justice. While it was entertaining, it was also informative, […]
