Articles by Debora Haskel
Blog Archive
Say Cheese! See the Pics and What We Learned at Our Recent Photo Shoot
I learned an important lesson a few weeks ago: People do not like to have their picture taken. I mistakenly thought that in the age of smartphone cameras and selfies, having your picture taken would have become less intimidating. The …
A Sneak Peek into Being a Participant in the USPS Household Diary Study
The USPS Household Diary Study is one of my go-to resources for statistics about mail and attitudes toward mail. Until last week, I confidently quoted the information provided in the study without much thought to how the information is gathered. …
Our New Website Puts Creating Customers at Center Stage
I hope you noticed we launched the new IWCO Direct website earlier this week. It was a labor of love to better communicate with our audiences and the culmination of a lot of thought, hard work, and persistence to get …
AdAge’s 2017 Marketing Fact Pack Reveals Who Spends, How Much, and What We Do When We’re Watching TV
My favorite editions of AdvertisingAge arrive in a poly bag bundled with a Marketing Fact Pack. My copy of the 2017 Fact Pack is already dog-eared and it’s only been in my possession for a couple of weeks. After ripping …
Direct Mail Response Rates Are at Their Highest Point in Over a Decade
If you read my recent ode to Betty White, you likely saw that I teased this introduction from the 2016 DMA Response Rate Report: “Direct mail, considered outdated by many, still impresses with its strong response rate.” This is …