I promise to avoid (almost all) references to 2020 hindsight, but it’s hard to talk about 2020 marketing trends without looking back at 2019. In researching earlier marketing trends, I learned that ANA started surveying their members in 2014 to determine the marketing word of the year. Here’s their list.
What does the Clint Eastwood classic have to do with direct marketing? When APTech proposed the movie title as a topic for APTech’s PRINT Innovation Exchange, my mind immediately went to the concept of targeting as the Good, Bad, and Ugly of today’s direct marketing. Whistle the theme song as I explain why.
When Julie Shaffer from APTech invited me on April 1 via LinkedIn to speak at the PRINT Innovation Exchange, I thought it might be an April Fool’s joke. She said it was my post on CCPA and taxing of professional services that caused her to reach out [...]
“What’s in a name? That which we call a rose / By any other name would smell as sweet.” Romeo and Juliet fans will recognize the original language, which is now often shortened to, “a rose by any other name smells as sweet.” This expression crossed my mind as I read überflip’s ebook, “10 […]
“Data Privacy Legislation Isn’t Confined to California.” A few weeks ago, I wrote that sentence in a blog recapping the work being done by ANA and DMA to advocate for the future of direct marketing amid the potential overreach of new data privacy restrictions like the California Consumer Privacy Act (CCPA). I have rarely been accused of being understated, but that statement now seems like the opposite of hyperbole [...]