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About Us
Our Mission
To partner with marketers who are serious about results. We deliver innovative, creative, and data-driven solutions that drive measurable performance improvement across appropriate 1:1 channels.
Our Vision
To be recognized as the undisputed leader at improving direct response marketing performance.
“We operate as an extension of our clients’ marketing teams and we work hard to deliver industry-leading solutions, no matter the project. Clients say we’re a trusted friend in business who can be relied upon for honest and helpful solutions using data analysis, creative services, technology, postal management, and mail production. Since our founding in 1969, the commitment, hard work, and drive of our team has helped deliver unmatched results for our clients.”
- Gary Masse
Chief Executive Officer
Meet Our Leaders
Learn more about our team of leading direct marketing experts.
Frank Boncore 
VP Hamburg Operations
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Frank leads our Hamburg, PA manufacturing operations team by working to ensure that the culture is positive and all employees are positioned for success. He joined the company in 1978 and has held multiple roles during that time. He likes to say his specialty is fixing things, and most challenges have fairly simple solutions. Frank takes pride in fostering teamwork and relationships across departments and facilities, encouraging people to work together to reach a common goal, saying, “it’s the dedication and drive of the team that makes success possible.”
Jim Gartrell
VP Customer IT Solutions
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As VP Customer IT Solutions, Jim is responsible for the transformation and delivery of variable digital content along with advancing new content-related digital technologies to develop streamlined workflows and new customer solutions. He has been on the leading edge in developing direct mail solutions for three decades as variable data and personalization continued to be a catalyst for change.
In 2001 he was recognized as an Innovation Award winner for Best New Product—Jetproof, and he served on the Digital Printing Advisory Council in 2015.
In 2001 he was recognized as an Innovation Award winner for Best New Product—Jetproof, and he served on the Digital Printing Advisory Council in 2015.
John Hubbard
SVP Sales
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John is a talented senior sales leader with a nearly 30 year track record of building relationships with client executive teams from global marketers, retailers, and publishers. He brings strong management skills and experience in driving revenue growth, developing strategic customer relationships, and leading large sales teams. John uses his extensive industry knowledge and experience with market segmentation and omnichannel advertising to support his team in providing clients with innovative solutions to drive better performance for our clients’ marketing programs. John holds a BA from the University of Texas at Austin.
Ken McDonald
Chief Supply Chain Officer
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Ken oversees all aspects of IWCO supply chain, collaborating with both suppliers and customers to develop new ways to reduce cost, improve efficiency, and generate value for our clients, while driving profitable growth for the company. He is a flexible and collaborative leader with more than 20 years of experience successfully executing best practices in contract activities, supplier performance and risk management, and enterprise logistics and transportation.
Ken believes in working together cross-functionally to drive cost optimization, enhance business operations, and improve our clients’ experiences.
Ken believes in working together cross-functionally to drive cost optimization, enhance business operations, and improve our clients’ experiences.
Rick Neumann
VP Minnesota Operations
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Rick is an industry veteran with more than three decades of experience. His extraordinary ability to understand workflow and systems, combined with his Lean Six Sigma Black Belt, are the foundation of a career filled with success stories of driving quality and improving labor utilization while reducing production cycle time.
Wes Sparling
Chief Marketing Officer
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Wes is an accomplished marketing strategist and direct marketing expert with more than 25 years experience, providing strategic marketing solutions to more than 100 blue chip clients. He works with clients to effectively use traditional broadcast media, non-traditional media, online marketing, and direct mail marketing to drive results, evaluating the effectiveness of current marketing efforts and setting strategic direction for future campaigns.
James Capstick
Chief Sales Officer
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Bringing seasoned leadership to our sales team, James guides our efforts to deliver optimum customer experiences by driving marketing performance across a range of one-to-one channels. As a member of our leadership team, he is focused on growing our business by expanding the industries we serve and nurturing business opportunities and partnerships.
A native of the United Kingdom, he holds a Bachelor of Arts in Speech and Mass Communications from the University of Denver.
A native of the United Kingdom, he holds a Bachelor of Arts in Speech and Mass Communications from the University of Denver.
Reid Holmes
Executive Creative Director
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Reid leads our Creative Services team in developing direct marketing campaigns that deliver results, leveraging insights from IWCO Account, Strategy, and Data & Analytics groups. He brings a collaborative mindset and more than 25 years of experience as a writer and creative director in creating award-winning campaigns that earn attention.
Holmes has served at agencies including Doner, McCann, and Ogilvy & Mather; working with brands like H&R Block, Burger King, and Domino’s Pizza.
Holmes has served at agencies including Doner, McCann, and Ogilvy & Mather; working with brands like H&R Block, Burger King, and Domino’s Pizza.
Diana Hvistendahl
VP Strategic Planning
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Diana oversees all aspects of IWCO’s strategic planning and deployment―leading many cross-functional project teams to successfully implement new technologies, better processes, and positive changes that ensure IWCO is positioned to help our clients exceed their goals. She joined the company in 2011 and has held progressively responsible roles that solidified her passion for leadership, project management, process improvement, and employee development.
Diana is a team builder who believes everyone should be acknowledged for contributing their ideas and hard work to the success of IWCO.
Diana is a team builder who believes everyone should be acknowledged for contributing their ideas and hard work to the success of IWCO.
Robin Murphy
VP Marketing Strategy
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Robin is a creative, data-driven executive with more than 20 years extensive marketing experience in financial services, including the banking, mortgage, and loan sectors. She works with our clients to assess, define, and implement new strategies, models, standards, and best practices to provide insightful recommendations that optimize and enhance their marketing campaigns and maximize their business results.
Robin is an expert in applying the science and art of marketing to elevate brand identity, strengthen engagement levels and experiences, acquire and retain customers, and deliver unprecedented industry-leading results. She holds a BA in Advertising and Marketing from Pennsylvania State University, Schreyer Honors College.
Robin is an expert in applying the science and art of marketing to elevate brand identity, strengthen engagement levels and experiences, acquire and retain customers, and deliver unprecedented industry-leading results. She holds a BA in Advertising and Marketing from Pennsylvania State University, Schreyer Honors College.
Melissa “Missy” Smutny
Chief HR Officer
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Missy brings human resource innovation to IWCO through authentic, selfless leadership that empowers teams to exceed expectations and achieve unprecedented results. As a progressive HR executive and military Veteran, she combines inspirational coaching, strategic disruptions, and collaboration with senior leaders to advance our output.
She most recently served as Director of Human Resources for Renewal by Andersen and held HR positions at Andersen Windows. She started her career at Target Corporation where she held roles in Operations and Human Resources.
She most recently served as Director of Human Resources for Renewal by Andersen and held HR positions at Andersen Windows. She started her career at Target Corporation where she held roles in Operations and Human Resources.
Leah Worley
VP Operations Services
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Leah is a talented learning and development professional who is adept at leading multiple work-streams. She uses her skills to simplify complex processes and develop training that enables skill development and performance improvement. Throughout her career, she has been a versatile team player and proven problem solver, who excels at analyzing complex problems and guiding cross-functional teams to identifying and implementing effective, sustainable solutions. Her focus is on facilitating collaboration between locations and departments.
Leah looks for ways to leverage the substantial talent on these teams to optimize workflow, develop the team members’ skills, and help them achieve their career goals.
Michael Follestad
VP Sales Operations
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Michael has been integral in successful customer engagements throughout more than 20 years in a variety of sales roles. His early career experience on the customer side of the business managing creative services teams and print execution undergirds his understanding of customer needs and provides the foundation for robust business relationships.
During his more than 10 years with IWCO, he has focused on improving our clients’ return on marketing investment (ROMI) and seeking out sustainable scenarios for both our clients and the company. He currently leads our sales support team and manages critical support systems to ensure the needs of our valued clients are met every day.
During his more than 10 years with IWCO, he has focused on improving our clients’ return on marketing investment (ROMI) and seeking out sustainable scenarios for both our clients and the company. He currently leads our sales support team and manages critical support systems to ensure the needs of our valued clients are met every day.
James Hoskins
VP Analytics
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James brings extensive experience in marketing and analytics to his role leading a rapidly growing team of Data Engineers and Data Scientists. This team provides pre-sales support and end-to-end delivery of complex data analytics projects including: customer segmentation, profiling, propensity modeling, data mining, general BI analytics, and multichannel campaign analytics and reporting.
Before joining IWCO, James held positions as Vice President of Analytics at Tribal Knowledge Marketing, and a Senior Manager at Accenture Interactive.
Before joining IWCO, James held positions as Vice President of Analytics at Tribal Knowledge Marketing, and a Senior Manager at Accenture Interactive.
Gary Masse
Chief Executive Officer
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Gary is leading IWCO initiatives to build advanced solutions that better serve our clients and drive our strategic growth by leveraging his nearly 40 years of strategic, commercial, and operational experience. Prior to IWCO, he led Stant Corporation, a world leader in the design and manufacturing of vapor management and fuel delivery systems for the automotive and heavy-duty truck industries.
Gary also served as President and CEO of Coveris, a $2.7B global plastics packaging and specialty coatings company. Earlier in his career, he worked for Danaher Corporation in several executive roles. He started his career at General Electric on the Manufacturing Management Program and progressed to roles of increasing responsibility.
Gary also served as President and CEO of Coveris, a $2.7B global plastics packaging and specialty coatings company. Earlier in his career, he worked for Danaher Corporation in several executive roles. He started his career at General Electric on the Manufacturing Management Program and progressed to roles of increasing responsibility.
John Murray
VP Enterprise IT
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John oversees IWCO Information Technology (IT) Department, encouraging and empowering our IT teams to develop and deliver creative, optimized business systems designed to be highly available, yet appropriately secured.
This proud US Coast Guard veteran says the best part of his more than 15 years with IWCO is being surrounded by great talent who dream big and work hard. He holds a BS in Information Security Management from the University of Phoenix, Seattle.
This proud US Coast Guard veteran says the best part of his more than 15 years with IWCO is being surrounded by great talent who dream big and work hard. He holds a BS in Information Security Management from the University of Phoenix, Seattle.
Patrick Sondreal
Chief Production Officer
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As Chief Production Officer, Pat guides Operations, Client Services, Total Quality, Training, and Continuous Improvement teams. He is Six Sigma Black Belt certified and sets the company’s strategic priorities for improving quality and processes across the IWCO platform.
Pat is a recipient of IWCO Special Recognition Award for Exceptional Leadership and enjoys tackling the fast-paced and challenging side of direct marketing by helping to create a company culture that empowers teams to be successful and exceed client expectations. He holds a BS in Industrial Engineering from UW-Madison and an MBA from the Kellogg School of Management at Northwestern University.
Pat is a recipient of IWCO Special Recognition Award for Exceptional Leadership and enjoys tackling the fast-paced and challenging side of direct marketing by helping to create a company culture that empowers teams to be successful and exceed client expectations. He holds a BS in Industrial Engineering from UW-Madison and an MBA from the Kellogg School of Management at Northwestern University.
Tom Zambelli
Chief Financial Officer
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Tom’s strong track record of positioning companies for growth through technology guides our Finance and IT operations as we invest in innovative solutions. He is known for building teams by identifying, developing, and promoting future leaders.
Most recently, Tom served as CFO of Stant Corporation, a Cerberus portfolio company that engineers and manufactures components for the automotive and industrial sectors. Prior to Stant, he spent 10 years as an operating executive for Cerberus working in several portfolio companies, including CFO roles at Covis Pharmaceuticals, Deb Shops, and New Page, as well as serving as CIO of Chrysler Financial.
Most recently, Tom served as CFO of Stant Corporation, a Cerberus portfolio company that engineers and manufactures components for the automotive and industrial sectors. Prior to Stant, he spent 10 years as an operating executive for Cerberus working in several portfolio companies, including CFO roles at Covis Pharmaceuticals, Deb Shops, and New Page, as well as serving as CIO of Chrysler Financial.
Sustainability Practices
IWCO is Forest Stewardship Council® (FSC®) Chain-of-Custody certified by Preferred by Nature. The FSC is a nongovernmental, nonprofit organization that promotes the responsible management of the world’s forests, and Preferred by Nature is an international, nonprofit organization that works for sustainable land use and climate-friendly solutions around the world. Together, they help ensure forest operations meet comprehensive standards that protect the environment and the rights and welfare of workers, their families, and communities.
Cybersecurity Practices
Your Data is Safe with us.
Data security is a top priority at IWCO and Mail-Gard. We hold ISO 27001, PCI DSS v3.2.1, and HITRUST CSF v9.3 Certifications, are SOC 2 compliant, and operate HIPAA/HITECH compliant facilities. We also provide employee training, robust data protection policies, and integrate our clients’ data security requirements into our own processes.
Supplier Information
At IWCO, we’re proud to partner with many industry-leading suppliers that can help us serve our customers faster, smarter, and better than anyone else. To achieve this, we partner with suppliers who share our commitment to “Making Better Happen℠.”
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