The BETTEREffect Card is an exclusive IWCO innovation that uses dynamic card effect technology to create interactive, customizable moving backgrounds. With shifting colors, morphing patterns, and endless color combinations, it delivers a premium, attention-grabbing look designed to stand out and drive action.
While it shares some similarities with lenticular printing, BETTEREffect offers sharper visuals and a smooth, printable surface — just like a standard card. The examples below show how BHG can use BETTEREffect Cards to make mailings more memorable and help boost response rates.
The GIF images below show a simulation of how the effects change as you rotate the card — you will need to see physical samples to best preview the effects. You can also see a 3D example here.
This version includes the BHG logo and a personalized CTA message, in addition to the QR code and related information.
This version features the $250K offer prominently, with a golden pseudo-metallic background effect.
This version features the $250K offer with the BHG brand dot pattern in the background.
The first example has a subtle shimmering effect, while the second has a metallic-like effect in the $250K.
This version features the $50 gift card offer, with two different effect and color examples.
We’d love to tell you more about BETTEREffect cards and provide physical samples so you can experience them for yourself.
Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.
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