Insights

Case Studies

Telecommunications

Driving Greater Program Impact via Creative Rotation and Single-stream Production

Opportunity

A national telecommunications company had previously relied on a fragmented, decentralized approach to direct mail campaigns.

THE GOAL:

Streamline the direct mail process and reduce program costs, while simultaneously driving increased response rates for a targeted direct mail campaign.

Solution

IWCO initiated format testing and an assessment of the telecommunications company’s direct mail processes to:
  • Create high-performance formats, including plastic embossed cards
  • Develop a creative rotation geared to sustain response rates
We converted the existing conventional packages to a digital format to:
  • Drive process, cost, and response improvements
  • Shift the campaign production process from a de-centralized, fragmented approach to a single-stream dynamic production process

Results

IWCO’s test and learn insights and digital format process adjustments delivered the following enhancements:
  • Streamlined, dynamic campaigns powered by IWCO’s digital platform with optimized postal savings
  • High-performance formats, including plastic embossed cards
  • A new suite of campaign creative designed to sustain response rates at peak levels
  • Cost optimization and significant return on marketing investment

IMPACT

Ultimately, IWCO’s 5-year+ partnership with the telecommunications organization delivered:
  • 83% improved performance vs. control among target demographic
  • $0.0265 CPP in postal savings
  • 40% increased response rate
  • $2 million annual postal savings

Read more case studies

Explore our case studies to see how IWCO creates direct marketing success for clients.

We Can Help. Let's Talk!

Contact us today to learn more about how we can deliver innovative, creative, and data-driven solutions that drive measurable results for your unique business.

 

For media inquiries, contact us here

Name