Solutions
MarTech
Reach your audience using the right channel, at the right time, with the precise message, every time.
The reality of hyper-personalization — delivering highly targeted, data-driven 1:1 messaging to audiences at scale — can only truly be achieved with leading-edge digital production, powered by dynamic content management (DCM).
DCM allows clients to manage a wide range of content, business logic, templates, and workflow within a configurable solution — making it possible to manage high levels of customization without a larger staff. IWCO’s client marketing technology team is at the forefront of DCM-driven hyper-personalization, creating customized solutions that enable clients to take unprecedented control over their direct marketing communications and delivering virtually infinite versioning at scale.
What DCM makes possible
DCM, combined with a leading-edge digital production environment, gives you a whole new range of content management and delivery superpowers:
- Keep production versions active while working on changes for future release simultaneously
- Rapidly expand communication versions using multivariable content, layouts, and flexible product configuration
- Use AI-assisted authoring to create messaging, ensure compliance, readability/sentiment, brand standards, and multiple languages
- Simplify content management and historical tracking
- Manage changes and content approval in real time
- Deliver content to multiple channels using a single workflow
- Empower teams to drive agile change in a secure and collaborative environment
Create and control content with MarTech
Content Intelligence: Create with AI
Optimize, author, and manage critical customer-facing content more efficiently and effectively with our AI-driven solutions. Ensure message consistency and brand compliance, manage sentiment and readability, automatically translate, and more — all while maintaining control over how and where you use AI.
Centralized Communication Content Hub
Managing content at scale requires a robust solution, and IWCO has you covered. Rapidly ingest, manage, and optimize content, while you collaborate with your teams across multiple channels, within a highly configurable environment tailored to your organization’s workflow.