In case you didn’t notice, things are a little different around here. We just completed a major redesign of our website and couldn’t be more excited about its new look, feel and functionality. But it’s more than just our presence on the Web that’s changed.
We’ve always known (and long heard from our customers) that nothing works like direct mail – it lifts performance across marketing channels and consistently puts customers and prospects in motion. Without it, marketing efforts as a whole generally fall behind. That’s not to say marketers should disregard other channels. In fact, the role of digital channels will continue to expand, but mail remains an important part of the mix.
That’s why we’ve refreshed our site with a new look and fresh voice that is squarely focused on supporting your marketing needs across all channels. From all-inclusive creative, digital and paper-based direct mail services to leading technology platforms, advanced postal optimization strategies and industry know-how, IWCO Direct won’t just help you along the way; we’ll Power your Marketing™.
There’s one more change on the horizon: Debora Haskel and I have joined the Twitterverse and will be tweeting next week at DMA 2012 in Las Vegas. Our handles are @patrickrdeck and @deboramhaskel, and we would be honored to have you follow us as we share valuable information and insight to the direct marketing conversations throughout the show via Twitter. Who knows, we might have some fun along the way too.
We always look forward to receiving feedback. Don’t hesitate to leave a comment and let us know what you think of the changes to our website and branding – we hope you’re as excited as we are.