IWCO Direct’s Client Services team has been working diligently to ensure we provide the best possible experience for our customers. One way we’re doing that is by applying Continuous Improvement methodology to the hand-offs that occur […]
Google “Marketing to Baby Boomers,” and you’ll be overwhelmed by search returns that use different words to arrive at the same conclusion. Boomers, born between 1946 and 1964 (the last of the boomers turned 50 in […]
Just three short months ago, IWCO Direct welcomed 12 summer interns – including me – to learn more about the direct marketing industry and gain valuable career skills that couldn’t be learned in the classroom. While most of us worked from IWCO Direct’s headquarters campus in Chanhassen, MN, we also had interns supporting the Hamburg, PA operations, as well.
One writing technique that was really drilled into me while I was earning my English degree was to use an active voice. About half of my assignments would come back to me with circled notes reading, […]
Clients often ask us to look at their direct mail pieces to see if we can find any areas that could be improved. These pieces may be new designs from the client’s internal marketing department before […]