There are many organizations working behind the scenes to support the direct marketing industry. Today we’ve invited Maynard Benjamin of the Envelope Manufacturers Association to explain how his organization helps support and strengthen an industry that matters to so many of us.
It is generally accepted that integrated marketing efforts outperform plans based on a single tactic in both the overall volume of leads and sales. The key question becomes, “What is the ideal mix of tactics for […]
I always smile when I see Barb Pellow’s name in my inbox. Barb is a Group Director for InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. […]
Whether you’re “feeling the Bern,” want to “make America great again,” or are “standing with her,” the United States has launched into our quadrennial discussion of what direction the nation should take in the future. A […]
I am among the 85% of people, according to Direct Marketing News, who sort through and read selected pieces of mail every day. I don’t know about you, but I’ve noticed a significant increase in the […]