Direct Mail News and Tips & Direct Marketing Trends

Bringing Experience to Customer Experience

At IWCO Direct, we have created a strong focus on service and the customer experience. We strive to provide our clients with the peace of mind to get their beauty sleep—each and every night, no matter […]

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When It Comes to Big Data, Think Small

Big Data is a big topic in the marketing world. Many industries have successfully used Big Data to create more targeted messages for their audience, which, in turn, has helped drive response and sales. However, when it comes to direct mail, Big Data is still generating confusion regarding how to effectively implement it into a campaign.

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