Some might call it speaking directly, but we do more than that when it comes to the latest direct marketing trends, direct mail news, postal issues and more. Our weekly blog delivers expert insights and industry-leading direct mail tips to make your direct marketing shine.
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On Wednesday, in Part 1 of our year-end postal update, we examined the latest USPS financial reports, developments in the plan for a two-part postage increase and progress (or lack thereof) surrounding postal reform. Today we’re [...]
Now that everyone has recovered from overdosing on turkey and football, it’s time to catch up on what’s happening in the postal world. Here’s the latest from the USPS as we turn the page on 2013. [...]
The season of giving (and of giving thanks) has been in full swing at IWCO Direct. Each year, we look forward to serving our communities and doing our best to help those in need. Here’s a [...]
The importance of compelling direct mail copy as part of the overall package cannot be overstated. It’s the difference between the envelope being opened or tossed – and you only have seconds to make a lasting [...]
Back for his second guest appearance is Dr. John Leininger, a professor in the Department of Graphic Communications at Clemson University. In this post, he explains how eye-tracking software can help pinpoint the effectiveness (or ineffectiveness) [...]