Direct Mail News and Tips & Direct Marketing Trends



Remembering the Legacy of Robert Dayton

Twenty-two years ago, Robert (Bob) Dayton founded the Mentoring Partnership of Minnesota. When Bob passed away last month, the business and mentoring communities in Minnesota lost a dear friend. When I joined IWCO Direct in 1999 […]

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The Need for a Dynamic Content Management Solution

In recent blogs we’ve discussed the value of using dynamic content to create highly personalized offers to drive greater response. Indeed, the value of using dynamic content to create one-to-one messaging, rotate champion packages and challenge […]

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