In Wednesday’s recap of the Mailers’ Technical Advisory Committee (MTAC) meetings, we reviewed the numerous ways the Postal Service is using data to enhance its operations. Today other topics take center stage, as we look as […]
For most of us, the upcoming Labor Day Weekend signifies the unofficial end of summer. While the days may be getting a bit shorter and the kids are heading back to school, important subjects regarding the […]
At IWCO Direct, we have created a strong focus on service and the customer experience. We strive to provide our clients with the peace of mind to get their beauty sleep—each and every night, no matter […]
Big Data is a big topic in the marketing world. Many industries have successfully used Big Data to create more targeted messages for their audience, which, in turn, has helped drive response and sales. However, when it comes to direct mail, Big Data is still generating confusion regarding how to effectively implement it into a campaign.
Summer internships: an opportunity to gain real-life work experience that college students covet. It makes you more marketable and gives you invaluable knowledge and skill sets. Many want one, some even need one, but finding one […]