At IWCO Direct, we have created a strong focus on service and the customer experience. We strive to provide our clients with the peace of mind to get their beauty sleep—each and every night, no matter […]
Big Data is a big topic in the marketing world. Many industries have successfully used Big Data to create more targeted messages for their audience, which, in turn, has helped drive response and sales. However, when it comes to direct mail, Big Data is still generating confusion regarding how to effectively implement it into a campaign.
Summer internships: an opportunity to gain real-life work experience that college students covet. It makes you more marketable and gives you invaluable knowledge and skill sets. Many want one, some even need one, but finding one […]
Over the past two weeks we’ve discussed using data to drive your marketing campaigns and how to determine if you have the right data. Today we’ll look at the importance of combining data sets to effectively […]
As the critical document industry evolves, the move to full-color digital printing is increasingly becoming a requirement for today’s print and mail recovery plans. We are talking to more and more customers and prospects about their […]