Direct Marketing Strategy

Using data and knowledge from our initial discovery phase, we plan the best moves for your overall direct marketing strategy. This means asking the tough questions to help you define goals, objectives and key performance indicators (KPIs) as well as your target audience and the best ways to reach them with the right offer at the right time. All of this works to Power your Marketing™.

Our strategic and holistic planning works toward something as simple as adding online components to an existing direct mail campaign, or as in-depth as building a whole new direct marketing strategy from the ground up. But the bottom line is creating a plan that takes advantage of the message threads and marketing channels your customers and prospects care about. With our Proprietary Intelligence model that uses data to guide strategy and creative, you’ll be the master of your marketing.