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Direct Mail Marketing Blog - SpeakingDIRECT

DRJ Fall World 2016 Showcases How Disaster Recovery Planning Is More Important Than Ever

Posted by Michael Henry
September 23

Mail-Gard has been securing and ensuring print-to-mail continuity for 20 years. Every year for the last two decades, we’ve made an appearance at Disaster Recovery Journal (DRJ)’s Fall World event to stay in sync with the pulse of the industry.

USPS Mailing Promotions Feature Costs Savings While Encouraging Best Practices

Posted by Kurt Ruppel
September 21

The Postal Service’s suite of 2017 mailing promotions should look familiar to marketers, as it features many encores of themes that have become popular over the past few years. Promotions are designed to not only save […]

Enhancing Your Customer Loyalty Program

Posted by Alan Sherman
September 16

Today we see a wide variety of customer loyalty programs, ranging from the simple punch card found at your neighborhood sandwich shop to sophisticated, omni-channel data-driven programs run by credit card companies and retailers. They all […]