IWCO Direct - Creating Customers Model

As the 2021 ANA Response Rate Report shows, direct mail provides a stronger return than any other channel. But we know―and continue to prove―that partnering direct mail with other channels is the most powerful marketing mix for generating better performance and increasing ROI from your marketing program.

With 53 years of data-driven direct marketing experience, IWCO Direct makes better happen, driving unparalleled results for our clients. We offer the services, resources, and expertise you need to Power your Marketing™. The combination of our world-class marketing strategists, creative designers, and execution experts together with leading technology makes us the best choice as your performance marketing partner. We’ll help you identify your audience, reach them with relevant offers through the most effective channels, and analyze results to improve campaign performance.

Direct Marketing Response Rates That Build Business

Throughout the years, we’ve led the way with advanced marketing technology, including our IWCO Direct 1to1℠ dynamic content management system and state-of-the-art marketing platform. Our proven process leverages data-driven technology and direct marketing services—including sophisticated data modeling, pitch-perfect messaging, and creative design—customized for your business, so we can help you create customers for life.

We don’t stop once your campaign hits the mailbox, inbox, news feed, or search result—our continuous testing and comprehensive analytics measure your direct marketing response rates and overall campaign performance to help us improve future campaigns. It all adds up to reaching your customers and prospects at the right time, in the right channel, and with the right message for true end-to-end performance marketing campaigns.