IWCO Direct Bolsters Digital Color Capabilities for Complex Direct Marketing Programs

February 24, 2011

Chanhassen, Minn. (Feb. 24, 2011) —IWCO Direct, a leading national provider of direct marketing solutions, has bolstered its full-color, variable-data digital print capacity with the installation of a new Xerox iGen4™ at its Chanhassen location. This installation continues to grow IWCO Direct’s platform-wide digital print capability and capacity.

IWCO Direct has aggressively built its digital capabilities in recent years. Digital equipment is vital to managing and producing complex, highly targeted direct marketing communications packages, which are enhancing open rates and engagement levels. The iGen 4 provides even greater color consistency than IWCO Direct’s versatile, high-quality iGen3™ digital presses that have been installed at the Chanhassen and Warminster, Pa. facilities. The iGen4 also features an inline spectrophotometer to measure color fidelity. With the installation of the new digital press, the company moved an existing Xerox DocuColor™ 8000AP from Chanhassen to its Downey, Calif. facility, expanding the digital color print capacity at that facility as well.

“We’re committed to investing in technology that allows our customers to enhance their communication with their customers, members and prospects in a one-to-one, highly targeted fashion,” said Jim Andersen, IWCO Direct president and CEO. “We will continue to enhance our strength in digital printing and automated marketing programs, while further expanding our critical communications recovery services through our Mail-Gard® operations.”