Provides Opportunity for Increased Direct Mail Open and Response Rates Through Highly Personalized Envelopes and Selective Inserting
Chanhassen, Minn. (July 9, 2014) — IWCO Direct, a leading provider of direct marketing solutions, announced it has installed an Inveloper® wrap-based finishing system at its Chanhassen facility. By integrating with IWCO Direct’s digital print technology, the Inveloper provides direct marketers the ability to increase direct mail open and response rates through more creative and personalized outer envelopes and selective inserting.
Enhancing direct mail campaign performance with increased personalization capabilities was an important criteria when IWCO Direct made strategic investments in digital printing technology. This included adding multiple Océ ColorStream® 3900 digital inkjet printers across its platform.
“Bringing the Inveloper into our production platform is another tool to help our customers produce direct mail packages that are more relevant to recipients and standout in the mailbox,” explained Jim Andersen, IWCO Direct chief executive officer. “At the same time, we’ll see increased production efficiencies and improved quality. We’re excited about the unique benefits the Inveloper brings to our customers.”
Instead of the traditional method of inserting materials into pre-converted envelopes, the Inveloper uses roll paper stock that wraps around the contents of a direct mail package, which is then sealed to create the outer envelope. In the future, Inveloper options may be expanded to include window patching, additional inkjet printing and die cutting for windows, flaps, etc.
The Inveloper improves production quality by combining envelope production and inserting into a single, more efficient process. By wrapping the contents instead of inserting, the potential for paper jams, work stoppage and production delays is eliminated. In addition, less paper is used and postage costs are reduced by decreasing the weight of the mailpiece.
IWCO Direct conducted extensive testing of the Inveloper to ensure that it meets the high quality and production standards of the Company and its clients.