IWCO Direct Announces Executive Promotions and CFO Retirement


July 23, 2019

Chanhassen, Minn. (July 23, 2019) – IWCO Direct, a leading provider of direct marketing solutions, has announced three promotions within its leadership team and the retirement of its long-time president and chief financial officer, Joe Morrison.

Jake Hertel has been promoted to executive vice president and CFO. He previously held the position of vice president of finance and joined IWCO Direct in 2007 as manager, financial planning and analysis. His strong financial acumen and insight helped ensure a smooth transition of IWCO Direct from a privately held company to a public company as part of Steel Connect, Inc. (NASDAQ: STCN). His leadership in his new role will help continue to guide IWCO Direct’s profitable growth.

Michael Henry has been promoted to vice president of Pennsylvania and Mail-Gard manufacturing operations with responsibility for overseeing IWCO Direct and Mail-Gard operations in Hamburg and Warminster, Pennsylvania. He previously served as vice president of Mail-Gard, a division of IWCO Direct that provides business continuity and disaster recovery services for critical print-to-mail communications. Henry joined IWCO Direct in 2011 and has led the sales, operations, and staffing of the Mail-Gard division, as well as managing the daily production, staffing and maintenance of IWCO Direct’s Hamburg print facility.

Patrick Sondreal has been promoted to vice president, total quality, client services, and continuous improvement. He previously served in that role as director. Sondreal was hired in May of 2014 to direct the company’s Continuous Improvement and Lean Manufacturing efforts. As a Lean Six Sigma Black Belt, Sondreal’s leadership has increased client satisfaction while strengthening relationships through improved production efficiencies and quality control processes.

“Jake, Mike and Pat each contribute significantly to our sustained success at IWCO Direct,” commented Jim Andersen, executive chairman of IWCO Direct. “We are confident their continued leadership will allow us to expand our business in evolving and existing markets while exceeding client expectations.”

Joe Morrison, president and CFO, has retired after more than a decade with IWCO Direct. He joined the company as CFO in April of 2006 and assumed the title of president in August of 2011. Morrison’s leadership and expertise helped IWCO Direct enhance its financial strength and expand its service offerings.

“Joe’s leadership had a significant impact on IWCO Direct’s profitable growth and business evolution,” stated Andersen. “His visionary leadership and strategic counsel over the past 13 years has set the course for our future success. We all wish him well as he embarks on the next phase of his life.”

About IWCO Direct

As a leading provider of data-driven direct marketing solutions, IWCO Direct’s Power your Marketing™ approach drives response across all marketing channels to create new and more loyal customers. The company’s full range of services includes strategy, creative, and execution for omnichannel marketing campaigns, along with one of the industry’s most sophisticated postal logistics strategies for direct mail. Through Mail-Gard®, IWCO Direct offers business continuity and disaster recovery services to protect against unexpected business interruptions, along with providing print and mail outsourcing services. The company is ISO/IEC 27001 Information Security Management System (ISMS) certified through BSI, reflecting its commitment to data security. Stay current on direct marketing trends, industry news, postal regulations, and more by subscribing to IWCO Direct’s SpeakingDIRECT blog.

IWCO Direct is a wholly owned subsidiary of Steel Connect, Inc., a publicly traded diversified holding company (Nasdaq Global Select Market symbol “STCN”); Steel Connect, Inc. has two wholly owned subsidiaries, IWCO Direct and ModusLink Corporation. For more information, please visit About Steel Connect, Inc.