Case Studies
Our broad capabilities, deep knowledge, and powerful platform create compelling campaigns that deliver results. We help some of the most recognizable brands in the world create customers and increase return on marketing investment (ROMI) with an unparalleled combination of strategy, creative, and production expertise.
These direct marketing case studies showcase what we do, how we do it, and why leading companies turn to IWCO Direct as their direct marketing partner.
Time Warner Cable Business Class
When Time Warner Cable needed help launching its Business Pro Bundle through direct mail, we quickly got down to, well…business.
Telecom
When one of the largest regional telecom providers in the U.S. experienced sagging direct mail response rates, they turned to IWCO Direct with a challenge to develop new creative formats.
Healthcare
How does a health plan reduce production and postal costs, while improving in-home delivery for an enrollment campaign with heavy versioning?
Financial Services
Too many creative packages across too many lines of business? No problem. We created specification standards and templates to streamline production and reduce costs.
Insurance
Our client is getting amazing results with our Champion/Challenger model that supports a testing strategy and trigger mail program.
Loyalty
We created a fully-automated production platform for Delta Air Lines for credentials mailings that ensures quality, accuracy, and compliance with postal regulations.
Health & Wellness
We helped this client create highly targeted direct mail campaigns to encourage enrollment in personalized health and wellness programs while meeting strict regulatory standards.
Travel
Business and leisure travelers have different needs. Our digital platform allows for new “ultra” tier segmentation and relevant offers to make sure a major hotel chain is always home away from home.
Retail
Learn how we helped develop a tailored workflow and new format to drive shoppers to a major retailer’s loyalty program.
Business Continuity
When Hurricanes Katrina and Rita swept through the gulf states, Mail-Gard made sure Whitney National Bank’s critical communications were produced and delivered to its customers.
link https://www.iwco.com/direct-marketing-case-studies/