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Production


Your campaigns, whether Paper or Pixels™, need to drive response. Our digital and direct mail production capabilities are unmatched. IWCO Direct’s state-of-the-art direct mail production technology and digital execution platforms produce highly-coordinated marketing campaigns, no matter the channel, to create the greatest impact and drive results.

Direct Mail Marketing Services

Our flexible direct marketing services platform doesn’t just improve direct mail response rates—it drives performance across all marketing channels. We guide your campaign from concept to conversion with advanced, high-speed, in-house production and industry-leading full color digital technology. Direct mail is just part of what we do, but we do it better than anyone else.

From the data and strategy behind your campaign to the creative and production to make it happen, we Power your Marketing™ while reducing cycle time, cost, and environmental impact.

Direct Mail Printing & Production

  • Electronic prepress
  • Digital printing
  • Web and sheet-fed lithographic printing
  • Card printing and personalization
  • Envelope printing and manufacturing
  • Data processing
  • Laser and inkjet personalization
  • Automated marketing programs
  • Lettershop services
  • Postal optimization and logistics management
  • Critical communications recovery (Mail-Gard)

Direct Mail Products

  • Letters
  • Forms
  • Envelopes
  • Promotional and membership cards
  • Booklets
  • Buckslips
  • Brochures
  • Postcards
  • Self-mailers

Digital Marketing Services

  • Email
  • SMS Text
  • Social Media
  • Display

Equipment

See our full list of equipment

Postal Optimization and Logistics

When it comes to postal optimization and logistics, this isn’t our first trip around the block. We introduced integrated commingling to the market in 1995 and continue to lead the industry with the most efficient postal strategy in the country that our clients call “best-in-class postage.”

What does that mean for you? The lowest direct mail postage rates around. Whether it’s our advanced postal logistics with density-driven regional commingling or preparing mail for walk-sequence carrier route discounts, we continue to compress time-to-market and revolutionize in-home delivery targeting.

We’re also an innovator with the USPS, ensuring the most accurate in-home delivery dates and helping you stay in line with ever-changing standards and regulations. In fact, we publish regular updates on our blog to keep you current on the latest information from the Postal Service. Your direct mail offer arrives in customers’ hands at the perfect time and at the lowest possible cost—it’s just one more way we Power your Marketing™.

Tailored Workflow Processes & Solutions with IWCO Direct 1to1℠

Maneuvering today’s sophisticated direct marketing campaigns with variable or dynamic content and multiple control and test packages demands unrelenting precision. One adjustment to a business rule can require numerous changes throughout the production process. To keep everything in alignment, we’ve streamlined our tailored workflow processes with innovative and automated marketing solutions that add value and make doing business with us easy.

IWCO Direct 1to1, powered by Messagepoint, is our configurable tool that enables business users and marketers to create and manage personalized, targeted communications across channels, minimizing the need for complex composition development and IT resources. It’s a perfect fit for our optimized production and helps increase response and return on marketing investment.

Transition your workflow to IWCO Direct 1to1 and Power your Marketing™ by contacting us today.

Messagepoint - Certified Production Partner