What a Better View Assessment Can Do for Your Marketing Program

Better View Assesment

About the Author

Picture of James Capstick

James Capstick

Bringing seasoned leadership to our sales team, James guides our efforts to deliver optimum customer experiences by driving marketing performance across a range of one-to-one channels. As a member of our leadership team, he is focused on growing our business by expanding the industries we serve and nurturing business opportunities and partnerships.

A native of the United Kingdom, he holds a Bachelor of Arts in Speech and Mass Communications from the University of Denver.

Marketing is changing and ensuring you are staying ahead of the competition is critical to success. A BETTERView Assessment is a comprehensive deep dive into all facets of your marketing program. It will let you know if you are optimizing your marketing capabilities in order to maximize your Return on Marketing Investment (ROMI). It’s like running a race, so…

Get Ready:

At IWCO, we can create a baseline to understand where your marketing program stands today. A BETTERView Assessment reviews up to seven aspects of your marketing program that you can leverage individually or as a group. We analyze all aspects of your program and review each component and your past level of success. We bring a full suite of data, creative, analytics, production, and marketing experts to bear on your acquisition program, creating a clear picture of what is working, and what is not.

Get Set:

Once we know the baseline, we can then provide options as to where we can take your marketing program. Our proprietary BETTERImpact System, which can deliver an average program improvement of +50%, can be applied to take your business where it needs to go. It combines our industry-leading, data-driven marketing technology and production platform with extensive in-house experience in planning, design, and testing marketing campaigns to drive continuous program improvement and better campaign results.


Once you have a clear picture of your current marketing program performance, together with your IWCO partners, you can start planning your next campaign to ensure you are always coming out ahead of your competition. Our knowledgeable Sales team will connect you with our best-in-class Marketing and Creative Services (MCS) team of professionals who know how to Make Better Happen. Our $50 million investment in state-of-the-art technology significantly accelerates the speed from data to delivery, ensuring you are delivering the right message to the right audience at the right time.

Ready to get better results from your marketing campaigns? This video explains how a BETTERView Assessment can help you find areas to immediately improve your marketing program. It’ll only take a minute, but it could put you on the path to better performance.

Contact us to find out how we can Make Better Happen for your program. We’re here to help.

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