This year, IWCO will be attending and hosting booth #601 at the Disaster Recovery Journal Fall Conference, hosted in Phoenix, AZ. The theme for 2023 is “Focus on Resiliency.” The American Psychological Association (2014) defines resilience as “the process of adapting well in the face of adversity, trauma, tragedy, threats, or significant sources of stress.”
Growing in our resilience during the pandemic
One positive outcome of the COVID-19 pandemic was the developed resiliency, as individuals, as communities, and as organizations. As individuals and communities, we’ve had to navigate the adversities and stresses of social distancing, isolation, masking, and caring for our loved ones at greater risk. As organizations, we shared some of those same challenges, as well as the implementation of new processes, procedures, and policies that seemed to change frequently as we learned more about handling a pandemic in the workplace.
Resilience in your business continuity planning requires new and imaginative ways of handling situations not experienced by our standard threats like weather, power outages, floods and fire. Business continuity and disaster recovery planning should go deeply into business operations and include critical customer communications. Exercising those plans to include the complexity of all business operations could be the single most important step to successful resilience.
Mail-Gard enhancing resilience through relationship building
Mail-Gard is enhancing our resilience by building additional partner relationships that can assist us in the event that our operations face another threat like a global pandemic, or large-scale weather event. Having capable support that can handle first-class mail and critical communications while maintaining proper security measures that meet our customers’ expectations is crucial. Confidence in our partnerships increases our ability to adapt and overcome challenges. Whether your critical communications are internally managed or outsourced, Mail-Gard has solutions to aid in successfully maintaining compliance and protecting valuable revenue streams.
Event Details: DRJ “Focus on Resiliency” September 10-13, 2023 JW Marriott Phoenix Desert Ridge Resort & Spa
Be sure to visit Paul DePaoli and Pat Harrington at the IWCO booth (booth #601) at the DRJ event in Phoenix, AZ to learn more. If you cannot make the show, contact Paul at 203-572-3887 or Paul.DePaoli@iwco.com.
About IWCO
As a leading provider of data-driven performance marketing services, IWCO is Making Better HappenSM for marketers who are serious about results. IWCO delivers end-to-end marketing services holistically focused on the success of multichannel marketing programs. The company’s full range of services includes data, strategy, creative, execution, media, analysis, and execution for marketing campaigns, along with one of the industry’s most sophisticated postal logistics strategies for direct mail. Through Mail-Gard®, IWCO offers business continuity and disaster recovery services to protect against unexpected business interruptions, along with providing print and mail outsourcing services. The company is ISO/IEC 27001 Information Security Management System (ISMS) certified through ControlCase, reflecting its commitment to data security. To learn about direct marketing trends, industry news, postal regulations, and more subscribe to IWCO’s BETTERInsightsSM blog and follow the company on LinkedIn.
