Power your Marketing.


Blog Tag

painted rocks left by a thoughtful neighbor

15 Ways to Make the Most of Stay-at-Home Orders

Posted April 1, 2020 by in Announcements

Stay-at-home orders are in place in Minnesota and Pennsylvania—where our production facilities are located and the majority of employees reside. IWCO Direct provides essential services according to the Cybersecurity and Infrastructure Agency (CISA) and has been allowed to remain open; however, the stay-at-home orders make nights and weekends at home a bit bleaker looking. But  […]

Read More

Blue, red, and white National Prescription Drug Take Back Day logo on white background

National Prescription Drug Take Back Day Is a Great Reminder to Put One More Item on Your Spring-Cleaning List

Posted May 7, 2019 by in Announcements

The misuse and abuse of prescription drugs has become an epidemic that unfortunately affects too many lives. According to the 2017 National Survey on Drug Use and Health, six million Americans misused controlled prescription drugs that year, and the majority of those drugs were obtained from family and friends, often stolen from their medicine cabinets.  […]

Read More

May is National Physical Fitness Month—and IWCO Direct and Mail-Gard Like to Stay Fit

Posted May 22, 2018 by in Announcements, Business Continuity and Disaster Recovery

In March, I discussed how important it is for Mail-Gard to exercise our clients’ print-to-mail applications so we’re always ready to step up to the plate in the event of a disaster. “Practice makes perfect,” and our continued testing helps ensure a seamless transition when your business suffers an interruption. But that’s not the only  […]

Read More

Guide to Holiday Wellness

A Child’s Guide to Holiday Wellness

Posted December 8, 2017 by in Direct Marketing Trends

The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The  […]

Read More

How Our HITRUST CSF Certification Strengthens Our Data Security Practices

Posted September 28, 2017 by in Announcements, Business Continuity and Disaster Recovery, Direct Marketing Trends

In today’s data-driven marketing environment, close collaboration between brands and their marketing partners is required to ensure consumer data is being safeguarded to the highest industry standards. As direct marketers, we’re all familiar with industry-related terms such as gross response rates, cost per acqusition, and customer lifetime value. It’s an unfortunate reality that in recent  […]

Read More

Health Insurance Marketing

Direct Mail is Among the Most Effective Media for Health Insurance Marketing

Posted July 11, 2017 by in Strategy and Analysis

For years, direct mail has been the primary lead generation vehicle for most segments of the financial services market, primarily lending. By leveraging credit data, financial marketers are able to send very specific offers of credit (credit cards, mortgages, personal lending or installment loans) to the segments they are targeting. The same goes for insurance  […]

Read More

PROP food shelf

How IWCO Direct Supports the PROP Food Shelf and How You Can Too

Posted March 17, 2017 by in Announcements

One of the ways IWCO Direct is involved in our communities is by supporting People Reaching Out to People (PROP). PROP is predominantly known for their food shelf services, which helps feed 1,100 families in Eden Prairie and Chanhassen, MN. (If Chanhassen sounds familiar, that’s because it’s where IWCO Direct’s corporate headquarters are located.) I’ve  […]

Read More

keyboard_arrow_upBack to top